The “Startup Generation” Just Wants to Work for These Big Companies

Our data on the 10 companies that Millennials want to work for most reveals that the generation just wants to be employed by big brands and organizations…

When Ypulse asked 18-35-year-olds about their current personal goals, getting their dream job was in the top ten list, and 92% tell us having a meaningful career is important to them—but what that meaningful career looks like has surprised some.

We’ve long debunked the myth of the entrepreneurial Millennial being the generational norm. Instead, as they’ve aged up we’ve found that Millennials have gravitated towards jobs that make them feel safe—and that stability is more often than not found at big companies and organizations. After all, those are the places that are more likely to stay alive during another recession, and this is a generation that has learned that layoffs can always be right around the corner. Our Millennial Employee Handbook found that over half would rather work at a large established organization with many employees than a small start-up-like company with few employees.

But it’s not just about their day-to-day reality. Their desire for stability is so great that even their dream jobs are more likely to be with big brands than at their own fledgling venture. When we asked 18-35-year-olds, “If you could work for any company in the world, what company would you most like to work for?”* in our most recent survey on employment and careers, here’s what we found:

*These were open-end response questions to allow us to capture the full range of companies that 18-35-year-olds are interested in working for—without our preconceived ideas shaping their responses. As with any qualitative question, the responses include those that are top of mind and those that are most popular. The list is ordered according to number of…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies