The Social Network of Self-Harm

Amidst the call-to-action for issues such as bullying, texting and driving, and substance abuse among teens lies an issue that remains hidden in social network feeds and under sweatshirt sleeves: self-harm. In a group of ten teens, at least one is self-harming, whether through eating disorders or physical injury. We know what these behaviors look like—cutting, starving, purging, criticizing—but more than one-fourth of young adults consciously avoid talking about these subjects and one in six parents of teens admit to avoiding the topic of mental illness. Though teens and parents share age-old experiences of adolescent angst, previous generations were without the constant barrage of images from the internet of physical (albeit Photoshopped) perfection, pro-ana websites, and self-injury how-to forums. The dark side of the internet promotes these activities and sets a grave stage for Millennials to escape from external pressures.
 
Millennial author Anna Caltabiano’s dystopian novel All That Is Red has gained recognition for giving a voice to self-harming teens and a glimpse at how for some “the intimate euphoria of pain can sometimes be all we have to remind us that we are alive.” The book is not meant to be autobiographical, but the adventure story integrates the topics of self-harm and isolation through the trials of its young female heroine. In writing All That Is Red, Anna set out to battle the stigma surrounding self-harm, an issue that is “always there, not just in the United States, but all over the world and we as a society still feel like it isn’t acceptable to discuss it.”

Caltabiano describes self-harm as “inflicting pain on yourself just to concentrate on this one thing you can control,” both feeding and numbing the isolation that teens feel in an increasingly fragmented…

 
 

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The Newsfeed

Quote of the Day: “My favorite brand on social media is Complex, because it's more of an online network that reports on urban culture.”

—Male, 23, MI

Luxury watch brands are innovating to cater to what could be their biggest opportunity: Generation Z. A September 2016 survey from Mintel found one in five 16-24-year-olds reported they were thinking of buying a watch “in the coming months,” and that “the young are the biggest buyers of all age groups.” As a result, watch brands are taking marketing online. Omega says that social media is not part of their marketing strategy but “the way [they] communicate.” (Financial Times)  

A group of moms is making hijabs for Barbie to battle Islamophobia. Created through a partnership with the non-profit For Good, Hello Hijab sells $6 handmade headscarves for dolls, available April 1st, along with a card explaining what the accessory is. As one founder explains, the aim is for a more inclusive generation: “They will see it as a kind memory from their playtime, and then they will grow into a kinder generation…used to playing with dolls that look different to them.” Profits from the new doll accessory will go to support multicultural communities. (RT)

Netflix is winning the “steaming wars”—at least on home TV sets. comScore’s analysis into video streamed over Wi-Fi to televisions in U.S. homes found Netflix’s penetration is around 40%, while YouTube, the next most-used service, was less than 30%. Both Amazon and Hulu are far behind at below 20%, but the latter was found to have engagement rates on par with Netflix: “People who do use [them] use [them] a lot…Both services engage their users for more than 25 hours a month.” (Recode)

Chipotle wants to "slyly” promote kids’ healthy food habits with an unbranded video series. RAD Lands, available for purchase on iTunes, follows “the Cultivators” as they try to save the galaxy’s animals and plants, and features cooking segments with celebrity chefs and musical appearances by the likes of Biz Markie and Wayne Coyne of the Flaming Lips. Described as an “entertainment Trojan horse,” the series is all about educating the next generation while also making a play to win back consumers after the brand’s food-related illness issue. (Ad Age

Airbnb is launching Aibiying, a new brand to target Chinese Millennials. The company’s research has shown an increase of 142% of travel out of China in 2016, and 80% of their users in the country are under 35. The young travelers are also a “lucrative market” according to one expert: "Chinese Millennials are likely to travel farther afield -- and to spend more while traveling—as their disposable incomes and appetite for adventure grow." Aibiying, which translates to "Welcome each other with love,” will include the brand’s latest “Trips” and “Experiences” features. (Inc.

Quote of the Day: “Budweiser ads are memorable because they pull at the heart strings with the horses and dogs.”—Female, 22, CA

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