The Simpsons Finally Responds to Apu Controversy & Blows It on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The Simpsons finally address a long-running controversy and blows it, an SNL skit spoofing Nike has views in the millions, Westworld rickrolls fans, and more links to click!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Simpsons Finally Respond to Apu Controversy  

This week The Simpsons finally addressed a long-running controversy centered around their problematic character Apu Nahasapeemapetilon by saying, “What can you do?” The dismissive response was made via the series’ latest episode when Marge Simpson realizes a storybook she used to love as a child had a racist narrative. Surprisingly, the series' most liberal character, Lisa Simpson, then turns to the camera and states “Something that started decades ago and was applauded and inoffensive is now politically incorrect. What can you do?” The non-apology comes after years of criticism, and more recently after the release of the documentary, The Problem With Apu, where comic Hari Kondabolu speaks to the series’ stereotypical South Asian character and their use of a white actor to voice him. Kondabolu has since responded to the episode in a tweet with close to 15,000 likes by saying, “The Simpsons response tonight is not a jab at me, but at what many of us consider progress.” The Diversity Tipping Point and PC Police generations would probably agree.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingSNL Skit Spoofing Nike Goes Viral

A recent Saturday Nike Live skit spoofing athleisure-wear and Nike commercials is going viral for being so spot-on. The “ad” for the all-new Nike “Pro-Chiller Legging” features run-of-the-mill performance shots of women intensely working out and saying lines like "Because what you do is who you are." But then it also features women laying on couches, binge-watching shows, and eating junk food with lines like "I'm tired from my nap!" The fake leggings, which are "Designed for endurance, but…

 
 

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Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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