The Simpsons Finally Responds to Apu Controversy & Blows It on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The Simpsons finally address a long-running controversy and blows it, an SNL skit spoofing Nike has views in the millions, Westworld rickrolls fans, and more links to click!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Simpsons Finally Respond to Apu Controversy  

This week The Simpsons finally addressed a long-running controversy centered around their problematic character Apu Nahasapeemapetilon by saying, “What can you do?” The dismissive response was made via the series’ latest episode when Marge Simpson realizes a storybook she used to love as a child had a racist narrative. Surprisingly, the series' most liberal character, Lisa Simpson, then turns to the camera and states “Something that started decades ago and was applauded and inoffensive is now politically incorrect. What can you do?” The non-apology comes after years of criticism, and more recently after the release of the documentary, The Problem With Apu, where comic Hari Kondabolu speaks to the series’ stereotypical South Asian character and their use of a white actor to voice him. Kondabolu has since responded to the episode in a tweet with close to 15,000 likes by saying, “The Simpsons response tonight is not a jab at me, but at what many of us consider progress.” The Diversity Tipping Point and PC Police generations would probably agree.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingSNL Skit Spoofing Nike Goes Viral

A recent Saturday Nike Live skit spoofing athleisure-wear and Nike commercials is going viral for being so spot-on. The “ad” for the all-new Nike “Pro-Chiller Legging” features run-of-the-mill performance shots of women intensely working out and saying lines like "Because what you do is who you are." But then it also features women laying on couches, binge-watching shows, and eating junk food with lines like "I'm tired from my nap!" The fake leggings, which are "Designed for endurance, but…


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Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

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