The Simpsons Finally Responds to Apu Controversy & Blows It on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The Simpsons finally address a long-running controversy and blows it, an SNL skit spoofing Nike has views in the millions, Westworld rickrolls fans, and more links to click!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Simpsons Finally Respond to Apu Controversy  

This week The Simpsons finally addressed a long-running controversy centered around their problematic character Apu Nahasapeemapetilon by saying, “What can you do?” The dismissive response was made via the series’ latest episode when Marge Simpson realizes a storybook she used to love as a child had a racist narrative. Surprisingly, the series' most liberal character, Lisa Simpson, then turns to the camera and states “Something that started decades ago and was applauded and inoffensive is now politically incorrect. What can you do?” The non-apology comes after years of criticism, and more recently after the release of the documentary, The Problem With Apu, where comic Hari Kondabolu speaks to the series’ stereotypical South Asian character and their use of a white actor to voice him. Kondabolu has since responded to the episode in a tweet with close to 15,000 likes by saying, “The Simpsons response tonight is not a jab at me, but at what many of us consider progress.” The Diversity Tipping Point and PC Police generations would probably agree.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingSNL Skit Spoofing Nike Goes Viral

A recent Saturday Nike Live skit spoofing athleisure-wear and Nike commercials is going viral for being so spot-on. The “ad” for the all-new Nike “Pro-Chiller Legging” features run-of-the-mill performance shots of women intensely working out and saying lines like "Because what you do is who you are." But then it also features women laying on couches, binge-watching shows, and eating junk food with lines like "I'm tired from my nap!" The fake leggings, which are "Designed for endurance, but…

 
 

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Quote of the Day: “A lot of people stay in jobs they hate. They feel stuck or need the money. I refuse to do this. I just gave up a Nursing career to be a CSR and I have never been happier.”—Female, 27, IN

YouTube is cracking down on creators that participate in dangerous viral challenges. The media giant updated their community guidelines to take a stronger stance against stunts that spin out of control—like the Tide Pod Challenge. Any creator that performs “pranks that make victims believe they’re in serious physical danger” will earn a strike—three and they’re out. What could constitute a strike? Just ask Jake Paul, who recently drove blindfolded for the #BirdBoxChallenge. (The Verge)

The inner five-year-old of Millennials everywhere is jumping up and down for Hot Topic’s Polly Pocket collab. In partnership with Mattel, the brand that wins at delivering unique styles is dropping a 17-piece collection of nostalgic merch. (The line looks a lot like another throwback collection we called out last year.) In celebration of the iconic toy’s 30th birthday (feel old yet?), ‘90s kids can cop everything from bags to hats to mini makeup palettes that feature shades like “Made in the 90s.” (Nylon)

YouTubers Life OMG! is like The Sims for a generation of aspiring social media stars. Players can pretend to be a video game streamer, a passionate creative, or another influencer. But the game is just as realistic as the kids who play it, making them do chores and deliver newspapers when they’re off the air. Similarly, most kids seem to know the dream is not a full-time gig; just take it from nine-year-old Oliver, who explains, “Of course I will have a good job as well, not just YouTube." (Vice)

Big brands are swooping in to save young shoppers from 2018’s oat milk shortage. The buzzy beverage has become the environmentally friendly alternative to almond milk for Millennial & Gen Z shoppers seeking dairy-free and vegan options. It became a barista favorite this year, mainly thanks to industry upstart, Oatly, which is opening a new factory to up their production. But they better hurry: big brands like Pepsi Co.’s Quaker Oats, Danone’s Silk, and Califia Farms are all getting in on this grain-based trend. (Bloomberg)

The most old-fashioned form of TV is experiencing a surge: over-the-air. While the Post-TV Gen continue to cut the cord, more are buying physical antennas to tap free networks and watch live events. Nielsen data found that this kind of old-school appointment viewing jumped from 9% of all homes in 2010 to 14% last year. Diving deeper into that 14%, about three in five also subscribe to streaming services like Netflix, and their median age is 36. (Fortune)

Quote of the Day: “I’d rather do a job I'm passionate about for a lower salary than do a high-paying but low-rewarding job.”—Male, 18, MA

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