The Simpsons Finally Responds to Apu Controversy & Blows It on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The Simpsons finally address a long-running controversy and blows it, an SNL skit spoofing Nike has views in the millions, Westworld rickrolls fans, and more links to click!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Simpsons Finally Respond to Apu Controversy  

This week The Simpsons finally addressed a long-running controversy centered around their problematic character Apu Nahasapeemapetilon by saying, “What can you do?” The dismissive response was made via the series’ latest episode when Marge Simpson realizes a storybook she used to love as a child had a racist narrative. Surprisingly, the series' most liberal character, Lisa Simpson, then turns to the camera and states “Something that started decades ago and was applauded and inoffensive is now politically incorrect. What can you do?” The non-apology comes after years of criticism, and more recently after the release of the documentary, The Problem With Apu, where comic Hari Kondabolu speaks to the series’ stereotypical South Asian character and their use of a white actor to voice him. Kondabolu has since responded to the episode in a tweet with close to 15,000 likes by saying, “The Simpsons response tonight is not a jab at me, but at what many of us consider progress.” The Diversity Tipping Point and PC Police generations would probably agree.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingSNL Skit Spoofing Nike Goes Viral

A recent Saturday Nike Live skit spoofing athleisure-wear and Nike commercials is going viral for being so spot-on. The “ad” for the all-new Nike “Pro-Chiller Legging” features run-of-the-mill performance shots of women intensely working out and saying lines like "Because what you do is who you are." But then it also features women laying on couches, binge-watching shows, and eating junk food with lines like "I'm tired from my nap!" The fake leggings, which are "Designed for endurance, but…

 
 

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Quote of the Day: “I actively avoid discussions of TV shows.”—Male, 31, MI

Networks are launching an onslaught of new streaming services to compete with the likes of Netflix and Hulu. CBS, Disney, and now Warner Media are hopping on the bandwagon to compete for young cord-cutters' viewing time. The digital switch makes sense, considering 74% of 13-36-year-olds told Ypulse they watch Netflix weekly, versus 33% who watch cable weekly. But one eMarketer analyst predicts this over-saturation in the streaming wars will lead to “a shakeout," in which companies will be weeded out unless they consolidate their offerings. (THR)

Macy’s is putting virtual reality in 90 stores, with the “largest VR rollout in retail history.” Shoppers can don HTC Vive VR headsets to create 3D floor plans, design their living spaces, deck them out with Macy’s furniture, and then take a step inside of the room. The retail tech enables smaller Macy’s stores to offer a lot more inventory to shoppers, and follows in the footsteps of other reality-bending home décor brands. And, according to Macy’s, VR sales were 60% higher than regular sales in their three pilot stores. (MediaPost)

Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)

Some teens are opting for technical school over four-year universities. At Queens Tech, high schoolers are trained to take on non-desk jobs, like being an electrical engineer or working for public transit companies. Earning a high paycheck that isn’t chipped away by student debt is helping to overcome the societal stigma of skipping college. According to one Queens Tech student, “If you’re a construction worker, you may get paid the same as a doctor, but you don’t look as good.” (Vice)

Don't expect to see macho men and swooning women in grooming brands' latest ads. Instead, companies across the industry are toning down the machismo for Millennial & Gen Z males. Some are blurring gender lines, like Dollar Shave Club, whose “Get Ready” spots debunked stereotypes by not just casting straight, cis males. Other brands are betting modern men are more in touch with their emotions, like Gillette, who shared the touching story of a man’s son becoming an NFL linebacker, despite missing one hand.
(Ad Age)

Quote of the Day: “[Zendaya] is such a beautiful human being and I grew up watching her on the Disney Channel.”—Female, 18, TX

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