The Short Film Racking Up Millions of Views in a Heartbeat on the Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A student film racks up tens of millions of views on YouTube, a t-shirt worn by Frank Ocean set the internet ablaze, tweeters come to the rescue of a wedding hashtag dilemma, and more stories trending online this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingBoy-Meets-Boy Animated Film Goes Viral

An animated short film released on Monday has reached viral status, and earned praise from Adam Lambert, Ashton Kutcher, The Human Rights Campaign, and many others. In a Heartbeata senior thesis film by two college students—tells the story of “a closeted boy [who] runs the risk of being outed by his own heart after it pops out of his chest to chase down the boy of his dreams.” Started as a successful Kickstarter campaign, the project aimed to join the effort of introducing more same-sex love stories to animated films—a clear desire, as evidenced by the over 14 million views currently on YouTube.  

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingViral T-Shirt Steals The Spotlight

Frank Ocean’s Panorama performance last Friday may have been “pure magic,” but it was his t-shirt that took the spotlight. Reading "Why Be Racist, Sexist, Homophobic, or Transphobic When You Could Just Be Quiet?," the tee set Instagram ablaze, prompting a hunt to find its original source. In less than a day, the internet found it: Green Box Shop, a small brand founded by teenager Kayla Robinson. The teen’s designs focus on vocal shirts with a “political slant,” including statements like “Pro-black is not anti-white” and “Girls can do anything.” Robinson’s shirts are now more popular than ever, and celebrity Zendaya has even sent love her way with a tweet.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Internet Solves Wedding Hashtag Dilemma  

The internet’s response to a man’s wedding hashtag dilemma has gone viral, illustrating that no last name is safe from puns…and no one is safe from the wedding hashtag trend. When @gracerandles

 
 

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The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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