The Short Film Racking Up Millions of Views in a Heartbeat on the Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A student film racks up tens of millions of views on YouTube, a t-shirt worn by Frank Ocean set the internet ablaze, tweeters come to the rescue of a wedding hashtag dilemma, and more stories trending online this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingBoy-Meets-Boy Animated Film Goes Viral

An animated short film released on Monday has reached viral status, and earned praise from Adam Lambert, Ashton Kutcher, The Human Rights Campaign, and many others. In a Heartbeata senior thesis film by two college students—tells the story of “a closeted boy [who] runs the risk of being outed by his own heart after it pops out of his chest to chase down the boy of his dreams.” Started as a successful Kickstarter campaign, the project aimed to join the effort of introducing more same-sex love stories to animated films—a clear desire, as evidenced by the over 14 million views currently on YouTube.  

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingViral T-Shirt Steals The Spotlight

Frank Ocean’s Panorama performance last Friday may have been “pure magic,” but it was his t-shirt that took the spotlight. Reading "Why Be Racist, Sexist, Homophobic, or Transphobic When You Could Just Be Quiet?," the tee set Instagram ablaze, prompting a hunt to find its original source. In less than a day, the internet found it: Green Box Shop, a small brand founded by teenager Kayla Robinson. The teen’s designs focus on vocal shirts with a “political slant,” including statements like “Pro-black is not anti-white” and “Girls can do anything.” Robinson’s shirts are now more popular than ever, and celebrity Zendaya has even sent love her way with a tweet.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Internet Solves Wedding Hashtag Dilemma  

The internet’s response to a man’s wedding hashtag dilemma has gone viral, illustrating that no last name is safe from puns…and no one is safe from the wedding hashtag trend. When @gracerandles

 
 

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The Newsfeed

Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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