The Short Film Racking Up Millions of Views in a Heartbeat on the Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A student film racks up tens of millions of views on YouTube, a t-shirt worn by Frank Ocean set the internet ablaze, tweeters come to the rescue of a wedding hashtag dilemma, and more stories trending online this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingBoy-Meets-Boy Animated Film Goes Viral

An animated short film released on Monday has reached viral status, and earned praise from Adam Lambert, Ashton Kutcher, The Human Rights Campaign, and many others. In a Heartbeata senior thesis film by two college students—tells the story of “a closeted boy [who] runs the risk of being outed by his own heart after it pops out of his chest to chase down the boy of his dreams.” Started as a successful Kickstarter campaign, the project aimed to join the effort of introducing more same-sex love stories to animated films—a clear desire, as evidenced by the over 14 million views currently on YouTube.  

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingViral T-Shirt Steals The Spotlight

Frank Ocean’s Panorama performance last Friday may have been “pure magic,” but it was his t-shirt that took the spotlight. Reading "Why Be Racist, Sexist, Homophobic, or Transphobic When You Could Just Be Quiet?," the tee set Instagram ablaze, prompting a hunt to find its original source. In less than a day, the internet found it: Green Box Shop, a small brand founded by teenager Kayla Robinson. The teen’s designs focus on vocal shirts with a “political slant,” including statements like “Pro-black is not anti-white” and “Girls can do anything.” Robinson’s shirts are now more popular than ever, and celebrity Zendaya has even sent love her way with a tweet.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Internet Solves Wedding Hashtag Dilemma  

The internet’s response to a man’s wedding hashtag dilemma has gone viral, illustrating that no last name is safe from puns…and no one is safe from the wedding hashtag trend. When @gracerandles

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

The CW is betting on competitive video gaming being “a perfect match” for their audience. The network now known for popular dramas like Riverdale and Arrow is airing EA Madden NFL 18 Challenge, a “‘Survivor’-style” show where esports celebrities face off each week. The esports special featuring “the biggest and most popular” game was planned after they learned that CW viewers who watch their superhero shows also over index on esports. The show will be live-streamed and then broadcast to the network. (Variety)

Applebee’s has been getting boozy to appeal to Millennial customers—but is it working? Kind of. Their “Dollaritas” and $1 Long Island ice teas (L.I.T.s) are bringing in business; at some locations, lines have reportedly formed out the door and “four keg-sized batches” of L.I.T. are mixed up daily. Applebee’s hopes the promotion will remind young consumers that they’re more than just a chain restaurant—they’re also a bar. But it’s hard to say if the drink specials will solve their Millennial problem in the long-term. (Eater)

2017 has been independent beauty brands’ year, thanks to social media. Cult favorites like Glossier and Colourpop have seen their category’s sales surge 43%, according to the NPD Group, propelled by unboxing videos, influencer collaborations, and Instagrammable products. One editor made the point that “Social media is a hotbed of free consumer research,” which could be why 2017 has seen inclusive brands like Fenty Beauty go viral, and gender genreless makeup lines like Milk Makeup’s “Blur the Line” take off. (Glossy)

More big retailer brands are getting into the subscription box service game, eyeing Stitch Fix’s success. ThredUp, the digital consignment store that focuses on luxury resale, has introduced a new “Goody Box” to package up items each month for customers. Meanwhile, Baby Gap began their “Outfit Box” program in October, offering curated kids clothes sent to Millennial parents. The “experimental effort” has reportedly had high retention rates, prompting the brand to start Superbox, a similar service for Old Navy. (DigiDay)

Pinterest reports that Millennials are looking to their platform for style, food, and home décor inspiration. Half of Millennials use Pinterest at least on a monthly basis, according to comScore, and Pinterest’s new research found that 63% say they “discover new brands or products to buy” on the platform. Ypulse data shows Millennials are looking to social media for fashion inspiration and this study concurs: Pinners were 11% more likely to spend more on style than non-Pinners and 6% more likely to spend more on home décor. (Pinterest)

“I am currently working towards graduating high school with a high GPA and as many college credits as possible.”—Female, 16, MO

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies