The Serious Faux Pas: Celebrities

This week, we’re delving into a cultural shift we’re calling The Serious Faux Pas: the tendency of Millennials to reject those who aren’t able, or willing, to make their flaws a part of their public persona; the modern misstep of celebrities, athletes, and brands who take themselves too seriously; and how idolizing perfect icons has become a thing of the past.

Because Millennials have grown up in the age of tabloid culture and the 24-hour news cycle, they are a generation with a heightened awareness of flaws, moments of weakness, and the fact that any public figure potentially has a scandal looming around the corner. They have begun rejecting any attempted “public displays of perfection” as inauthentic. Those individuals who take themselves too seriously, carefully guarding their “realness” behind a mask of flawlessness, may be doomed to be mocked and un-liked, while Millennials embrace self-effacing and imperfect personalities.

Perhaps the clearest example of the rejection of serious can be seen in current celebrity culture, where actresses, actors and musicians are no longer idolized for being faultless, but instead looked down on if they appear too calculated or unable to exude a “down-to-earth” personality. In this category, taking yourself too seriously comes in the form of not allowing the world to see you off-balance and spontaneously imperfect.

This year, a takedown of too-earnest actress Anne Hathaway has played out online in contrast to the complete adoration of self-effacing Jennifer Lawrence. In February, NYMag published an article entitled “Why Do Women Hate Anne Hathaway (But Love Jennifer Lawrence),” citing Lawrence’s frequent mentions of taking shots, eating junk food, and wearing Spanx on the red carpet as part of her appeal. Hathaway on the other hand, was said…

 
 

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The Newsfeed

Quote of the Day: “I get spending money from helping my neighbors with their computer problems.”—Male, 14, FL

Although controversial to some, influencer marketing isn’t going away any time soon. A new survey by influencer platform Linqia revealed that 94% of marketers across many industries believe influencer marketing to be effective, despite 78% saying that determining the ROI of the approach will be one of the top challenges of 2017. The top benefits cited were creating authentic content (87%), driving engagement (77%), and driving traffic to website (56%). (Adweek)

Vine stars are finding a new home on live stream app Live.ly. The app, a spin-off from the popular video network Musical.ly, generated half a million downloads in its first week by creating a platform where broadcasters can engage with viewers and stream as long as they like—and then there’s the money. According to Musical.ly, the top 10 broadcasters on the platform have made an average of $46,000 in the span of two weeks with a monetization model that lets users make contributions during streams. (Business Insider)

Self magazine is leaving print behind, and going all-digital. The publication has announced that February’s issue will be their last print production, and their new strategy will make them “uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners.” The all-digital tactic is a first for a major Condé Nast magazine, and reflects the decreasing interest in print in the digital media era. (The Wall Street Journal)

Teens and kids are embracing tech even more than Millennials. A new Quizlet survey found that U.S. students 16-years-old and younger are 28% more likely than Millennials to say that technology helps them learn faster than traditional tools like worksheets and lectures. Their teachers were even more open to tech: they were 32% more likely than students to say learning tech is good use of classroom time, and 20% more likely to say devices make learning fun. (CNET)

Retirement may be on the outs. According to a Merrill Edge survey, 83% of “mass affluent” 18-34-year-olds say they will still work after they “retire,” “either for income, to keep busy, or to pursue a passion.” Getting to retirement will be a struggle in itself: Half of 18-24-year-olds and 24% of 24-34-year-olds say they will need a side job to reach their retirement savings goal, which three in four believe will be $1 million. (CNNMoney

Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA

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