The Safety Zone Generation

Playing It Safe: Gen Ys and the Caution Effect

The statement that Gen Ys grew up coddled and protected has been used so much by generational experts that it almost feels cliché saying it. But the less-discussed flip side to this over-protection incubation is that Millennials were raised in an environment of high anxiety that taught them from a very early age that there is always something around the corner that could hurt you or go wrong. After all, there was a reason that you couldn’t walk down the street to school by yourself; stranger danger was everywhere. They could very well be called Generation Amber Alert. Add to this early-age hyper-awareness of personal danger the fact that the media they have been surrounded by has essentially been a non-stop loop of terror and highly dramatized fear-mongering-for-ratings and it is understandable that Millennials tend to be an anxious bunch.

Then, when this group of high-risk guarded youth were just starting out on their own, the recession hit and they watched friends and family who had bet big on houses, stocks, and high-stakes careers lose everything. Put all together, you have the perfect equation for a generation with a healthy fear of risk taking. Today, this risk-averse mentality affects how they are living their lives in a major way, from delaying major life decisions to approaching their futures with extreme caution.

Never a generation of rebels (why break the rules when you’re friends with your parents and could break any law you wanted in video games), Millennials today are moving forward in their lives with extreme caution. This general fear of taking big leaps could help explain the fairly drastically delayed ages at which Millennials are choosing to get married and have children when compared to other generations. In some…

 
 

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Millennial News Feed

Quote of the Day: “Right now, I’m living at home with my parents and completing my education while also working.” –Female, 21, CA

Christmas in September! The toy industry is predicting that 2015 could be the “best year in a decade” and Walmart is getting a jump on the biggest season, starting its Toy Week two weeks earlier than usual. The retailer forecasts the kid-tested toys that will be the biggest sellers, and Star Wars merchandise, food-related toys (for the mini-foodies), and animal themed playthings are all on the list. (MediaPost)

Sensitivity and political correctness are reportedly ruling some college campuses, and some believe that childhood coddling is to blame. Campus rules and guidelines are beginning to instruct avoiding “microaggressions,” small actions or words that are seen as violent or offensive (asking a non-white student “Where were you born,” for example). Some professors are also being asked to use “trigger warnings,” warnings when course material may include violence and abuse that could “trigger” the trauma of a student who experienced something similar in the past. (The Atlantic)

NBC’s American Ninja Warrior has sparked a full on fitness trend. The obstacle course that contestants battle their way through on the show is being replicated in gyms across the country so that anyone can train to be a Ninja Warrior. Some of these gyms have formed a National Ninja League to grow the sport, with Ninja competitions and championships. At the same time, the number of applicants to the show has skyrocketed, going from 5,000 at the end of season 6 to 50,000 at the end of season seven, the most recent. (Racked)

“Who lives in a pineapple under the sea” might soon be the lyrics in a major choreographed stage production. Get ready for The Spongebob Musical! Spongebob Squarepants is coming to Broadway, and a crazy amount of famous musicians are reportedly contributing to the musical score, including Aerosmith, John Legend, and David Bowie. Actors will play the now iconic children’s show characters, with no prosthetics or costumes, and the plot will be an original story that retains the quirkiness of the series. (Mashable)

It feels like a new brand fighting to become the next Chipotle, aka Millennial and teens new fast/fine casual dining favorite, appears every day—and there’s another to add to the list of ones to watch. Indikitch is a fast casual India food eatery that is planning their expansion in Manhattan. They make all-natural GMO-free ingredients a priority, use an assembly-line set-up similar to Chipotle, and pride themselves on non-bland food with spice and heat. (Business Insider)

Quote of the Day: “My favorite store to shop in is The Apple Store. Best store layout i have every experienced. They have the products I want and the expertise to answer any questions.” –Male, 19, VA

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