The Rise Of Smart Tech At CES 2018

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

At the 2018 Consumer Electronics Show, smart tech and artificial intelligence was adopted by some unexpected industries. These are the three big ones to watch this year...

The annual Consumer Electronics Show wrapped up in Las Vegas last week and—as always—the event was chock full of new, innovative, and sometimes over-the-top new technologies from small startups and big brands alike. And while the past two years were largely dominated by cars, VR, and drones, this year was awash in smart assistants, TVs, and, well yes, cars again—but this time they’re self-driving. As Yahoo!’s technology editor pointed out, this year lacked “a go-to product that managed to separate itself from the incredibly crowded pack of devices and services on display at the show.” Instead, he wrote, “every company seemed to introduce their own version of a similar device.” But there was one unifying theme to the whole show: artificial intelligence. “It’s the year of A.I. and conversational interfaces,” an analyst for Forrester Research, told the New York Times. Indeed, every product seemed to be Alexa-connected or otherwise “smart,” creating some interesting trends in markets old and new. Here’s our roundup how artificial intelligence is being adopted by three major industries this year:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

1. Personalized Beauty

The future of beauty has arrived, and it’s personal. Jumping on the trend of Customization Nation, CES was full of high-tech products that promised to do away with the one-size-fits-all ethos of the beauty industry’s past and appeal to young consumers for whom personalization is an expectation. Neutrogena released an iPhone-connected face scanner, which analyzes your skin’s health to recommend a personalized daily regimen, and Paris-based Romy showcased a skincare formulator that takes your daily…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies