The Rise Of Smart Tech At CES 2018

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

At the 2018 Consumer Electronics Show, smart tech and artificial intelligence was adopted by some unexpected industries. These are the three big ones to watch this year...

The annual Consumer Electronics Show wrapped up in Las Vegas last week and—as always—the event was chock full of new, innovative, and sometimes over-the-top new technologies from small startups and big brands alike. And while the past two years were largely dominated by cars, VR, and drones, this year was awash in smart assistants, TVs, and, well yes, cars again—but this time they’re self-driving. As Yahoo!’s technology editor pointed out, this year lacked “a go-to product that managed to separate itself from the incredibly crowded pack of devices and services on display at the show.” Instead, he wrote, “every company seemed to introduce their own version of a similar device.” But there was one unifying theme to the whole show: artificial intelligence. “It’s the year of A.I. and conversational interfaces,” an analyst for Forrester Research, told the New York Times. Indeed, every product seemed to be Alexa-connected or otherwise “smart,” creating some interesting trends in markets old and new. Here’s our roundup how artificial intelligence is being adopted by three major industries this year:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

1. Personalized Beauty

The future of beauty has arrived, and it’s personal. Jumping on the trend of Customization Nation, CES was full of high-tech products that promised to do away with the one-size-fits-all ethos of the beauty industry’s past and appeal to young consumers for whom personalization is an expectation. Neutrogena released an iPhone-connected face scanner, which analyzes your skin’s health to recommend a personalized daily regimen, and Paris-based Romy showcased a skincare formulator that takes your daily…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “[Animal Crossing Pocket Camp is] free to play, but it's loaded with a lot of content. It's super cute and relaxing.”—Female, 32, IL

PepsiCo needs to think small to compete with indie brands. Their new unit, The Hive, will be “a small entrepreneurial sort of agile group” to foster smaller brands and create new brands based on emerging trends. Unsurprisingly, The Hive is a response to consumers (ahem, Millennials) who are “demanding” healthier products and championing smaller labels. We continue to see big brands adopt startups, and startup thinking, as they navigate today’s competitive landscape. (Fortune)

Millennials and Gen Z are going to “extreme lengths” to share streaming passwords—and major platforms are losing millions. Magid research indicates that 35% of 21-35-year-olds and 42% of those younger than 21 share streaming service passwords, compared to 19% of Gen Xers and 13% of Boomers. One particularly amusing anecdote: the 20-something who uses the HBO Go login of a one-night stand from 2013. Though Netflix and HBO have both said that password sharing isn’t a problem, there’s no denying they are losing out on revenue—Hulu stakeholders estimated a loss of $1.5 billion yearly. (CNBC)

Wikipedia-branded streetwear has sold out. The site teamed up with LA streetwear brand Advisory Board Crystals for a “surprising” collaboration, and the resulting long sleeved tee emblazoned with “Internet Master” and Wikipedia’s puzzle logo was a success. All proceeds from sales were pledged to the Wikipedia Foundation, and the store is planning to restock “to make as large of a contribution as possible.” According to Ypulse Brandoms research, 60% of 13-35-year-olds say logos are back in style. (MashableThe Verge)

Fitbit’s new tracker is about more than just fitness. Though their smartwatch business is growing significantly faster than trackers, the brand “hasn’t given up” on their roots—and their newest model offers a range of features for wellness-focused users. While it, of course, tracks exercise and calorie burning, it also has built-in meditation, sleep tracking, and female health tracking. Since 96% of 18-34-year-olds tell Ypulse that taking care of their mental health is just as important as taking care of physical health, thinking beyond workouts could be a wise move. (Business Insider)

Amazon wants to steal away YouTube creators to bolster their own platform, Twitch. They’re reportedly offering multi-million dollar deals to influencers ranging from Gigi Gorgeous to Will Smith, hoping their large followings will follow them off of YouTube. So far, Twitch has 15 million daily users compared to YouTube’s 1.9 billion but Twitch’s SVP promises “a steady drumbeat of lots of new content.” They’re also reportedly looking to double their ad revenue in the next year, and their foothold on video games like Fortnite is sure to help. (Bloomberg)

Quote of the Day: "I love travel and finding the best deals on airfare. Hopper really helps me do that, in a simple format.”—Female, 22, FL

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies