The Rise Of Smart Tech At CES 2018

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

At the 2018 Consumer Electronics Show, smart tech and artificial intelligence was adopted by some unexpected industries. These are the three big ones to watch this year...

The annual Consumer Electronics Show wrapped up in Las Vegas last week and—as always—the event was chock full of new, innovative, and sometimes over-the-top new technologies from small startups and big brands alike. And while the past two years were largely dominated by cars, VR, and drones, this year was awash in smart assistants, TVs, and, well yes, cars again—but this time they’re self-driving. As Yahoo!’s technology editor pointed out, this year lacked “a go-to product that managed to separate itself from the incredibly crowded pack of devices and services on display at the show.” Instead, he wrote, “every company seemed to introduce their own version of a similar device.” But there was one unifying theme to the whole show: artificial intelligence. “It’s the year of A.I. and conversational interfaces,” an analyst for Forrester Research, told the New York Times. Indeed, every product seemed to be Alexa-connected or otherwise “smart,” creating some interesting trends in markets old and new. Here’s our roundup how artificial intelligence is being adopted by three major industries this year:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

1. Personalized Beauty

The future of beauty has arrived, and it’s personal. Jumping on the trend of Customization Nation, CES was full of high-tech products that promised to do away with the one-size-fits-all ethos of the beauty industry’s past and appeal to young consumers for whom personalization is an expectation. Neutrogena released an iPhone-connected face scanner, which analyzes your skin’s health to recommend a personalized daily regimen, and Paris-based Romy showcased a skincare formulator that takes your daily…

 
 

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The Newsfeed

Quote of the Day: “[It’s Always Sunny in Philadelphia is] my favorite satirical/dark comedy for the past 12 seasons and it hasn't dipped in quality since.”—Male, 21, NY

Nike’s new store puts mobile use at the center of the experience. Using geo-fencing, Nike knows when a customer walks into their 68,000 square foot space and changes the app accordingly. Users can see tailored content and offers, book styling appointments on-site, scan mannequins to have product delivered to their dressing room, and more. Based on the success of similar stores in L.A. and Shanghai, Nike execs hope their new flagship will build up Nike’s Brandom, and drive app downloads in the process. (Ad Age)

Jell-O is rolling out edible slime kits. Their Unicorn and Monster kits cash in on the slime trend, which has been booming in the anxiety economy for at least three years. Elmer’s, Cra-Z-Art, and Nickelodeon were all quick to tap the trend for marketing and products while Jell-O is a little late to the party. But considering that 82% of teens told Ypulse last year that they’ve participated in at least one trending activity to relax, there might still be time to capitalize. (Vox)

BuzzFeed is getting into the retail game, with plans to open family-focused stores across the country, starting in NYC. The brick-and-mortar venture, called Camp, will sell toys and apparel to Millennial parents and their kids, and the first is scheduled to open in time to capture some holiday spending. The concept is copying Story by changing up products and experiences every eight to 12 weeks, because, “we want to deliver adventure every time they come to the store.” (Ad Age)

Pharma companies are using influencers for social media marketing. Wego is a platform that connects patients with social media followings to pharmaceutical companies for marketing activations, like posts about drugs and devices. One company at least has seen success using the approach: Sunovian's earned media impressions surged from fewer than 100,000 to more than 13.2 million after working with Wego. The biggest caveats to that cashflow could be abiding by FDA regulations and contending with “a myriad of ethical issues." (STAT)

Eighty-five percent of Millennials have purchased a product after viewing a branded videoThat’s nearly 10% higher than the adult average for the U.S, U.K., and Australia, according to Brightcove. In addition, 56% ranked videos as more engaging than any other marketing materials and 46% said its their favorite form of brand communication. They're also seeking Shoppable content: 30% said they're interested in videos containing purchase links. (Marketing Charts)

Quote of the Day: “Black-ish is my favorite show on air because it's informative, funny, relatable, and political…I know that I'll be entertained and maybe even learn something new or think critically about certain issues.”—Female, 22, PA

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