The Rise Of Smart Tech At CES 2018

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

At the 2018 Consumer Electronics Show, smart tech and artificial intelligence was adopted by some unexpected industries. These are the three big ones to watch this year...

The annual Consumer Electronics Show wrapped up in Las Vegas last week and—as always—the event was chock full of new, innovative, and sometimes over-the-top new technologies from small startups and big brands alike. And while the past two years were largely dominated by cars, VR, and drones, this year was awash in smart assistants, TVs, and, well yes, cars again—but this time they’re self-driving. As Yahoo!’s technology editor pointed out, this year lacked “a go-to product that managed to separate itself from the incredibly crowded pack of devices and services on display at the show.” Instead, he wrote, “every company seemed to introduce their own version of a similar device.” But there was one unifying theme to the whole show: artificial intelligence. “It’s the year of A.I. and conversational interfaces,” an analyst for Forrester Research, told the New York Times. Indeed, every product seemed to be Alexa-connected or otherwise “smart,” creating some interesting trends in markets old and new. Here’s our roundup how artificial intelligence is being adopted by three major industries this year:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

1. Personalized Beauty

The future of beauty has arrived, and it’s personal. Jumping on the trend of Customization Nation, CES was full of high-tech products that promised to do away with the one-size-fits-all ethos of the beauty industry’s past and appeal to young consumers for whom personalization is an expectation. Neutrogena released an iPhone-connected face scanner, which analyzes your skin’s health to recommend a personalized daily regimen, and Paris-based Romy showcased a skincare formulator that takes your daily…

 
 

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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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