The Rise of Friendsgiving: How Millennials Have Invented Their Own Holiday

It has all the trimmings of a Thanksgiving feast, but none of the family drama. Welcome to the age of Friendsgiving. Millennials in the U.S. are embracing a new version of the fall tradition, gathering with friends for their own turkey feasts and creating their own holiday in the process. 30% of Millennials 13-24-years-old on Thumb told us that they celebrate Friendsgiving. The phrase has even made it to Urban Dictionary. The new holiday has taken over college campuses and urban friend groups alike, and is starting to become an important ritual for many Millennials.

The rules around Friendsgiving are not hard and fast. For some, the holiday replaces Thanksgiving, especially if they are stuck at home, in dorms, or abroad, and aren’t able to make it to their family festivities. Friendsgiving celebrations have been thriving on college campuses, where students might not have the time or money to travel. But for others, Friendsgiving is being added to their schedules in November in the weeks before or the days after their regular Thanksgivings. So if they are already getting their regularly scheduled serving of turkey and pie, why is Friendsgiving becoming a thing

It might sound like a cliché explanation, but Millennials’ group mentality probably has a lot to do with the new holiday. For them, friends aren’t just friends, but another form of family. As one student newspaper put it, “Not only does Friendsgiving give students the opportunity to be thankful for their second family at school, but it also removes the inevitable awkward moments that come with any family holiday…Have a Friendsgiving. Celebrate both of your families.” Friendsgiving solidifies a friend group or a clique and makes the people in that group feel special, and more like family. On top of that, the holiday is…


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Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA

Watch your back Instagram. Flipagram’s rise, and its partnership with music labels, could make it the next big sharing platform to watch. The app reached 30 million monthly users after one year, hitting the milestone faster than Facebook and Snapchat before it. Because music can be added to the 30-second photo videos users make, it has set itself apart from competitors Vine and Instagram, and the number of flips made on the platform rose 165% in the last year. (Forbes)

The final film of The Hunger Games franchise is in theatres, ending a wildly successful run at the box office. The movies weren’t considered a sure thing, but became a “runaway smash” because they perfectly matched Millennials’ mindset, becoming “an all-purpose metaphor for life as a young person in the post-recession era.” The theory is that because books debuted just as the recession was beginning, the dark tone and cutthroat storyline aligned with their experiences. (We happen to agree.) (Vox

Millennials continue to think more positively about technology than other generations. According to a 2015 poll, Millennials are more likely than Xers and Boomers to think tech helps them to learn new skills, has a positive impact on their relationships with friends, and allows them to live life the way they want. More than half of Millennials believe that technology positively effects their happiness, compared to 42% of Xers, and 30% of Boomers. (MediaPost)

Millennials might be less traditionally religious than older generations, but they are just as spiritual. While fewer Millennials say religion is very important, attend weekly religious services, or pray every day than Xers, Boomers, and Silents, they are equally likely to think about the meaning and purpose of life, and feel a sense of gratitude or thankfulness each week. (Pew Research)

Advertisements on YouTube Kids are getting the app into some trouble. Ads for junk food regularly appear on the platform “in the form of funny contests and animated stories,” and two complaints have been filed calling for an investigation of food marketers, videos programmers, and Google. The complaints argue that food companies have not lived up to their promises to keep junk food marketing off the app. (NYTimes)

Quote of the Day: "It wouldn’t be Thanksgiving without my brother suggesting we don't celebrate and just order pizza.” -Male, 15, GA

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