The Private Side of Social Media

 

Millennials have come to be known as the oversharing generation. But after years of broadcasting their lives on Facebook profiles and Twitter feeds under profiles tied to their real names and real lives, Millennials are looking for ways to share their thoughts with fewer consequences. They’re still sharing and looking for outlets to send out their thoughts and voices, but there is a new desire for privacy, secrecy, and anonymity in social media. The Facebookers are becoming the faceless.
 
Younger Millennials, who tend to be more pragmatic than their older counterparts, are fueling the trend. Perhaps watching their older brothers and sisters pay the price for unfiltered sharing has made them more wary, or it may be their own experiences with drama and bullying on more public and large social networks that are fueling their new desire for a more sheltered way of sharing. In our conversations with them, we often hear that a major drawback of Facebook is the judgement that is attached to every action taken there. Among some teens that we have spoken to, Facebook has gotten somewhat of a bad reputation as a platform where people go to show off and instigate FOMO (fear of missing out) since posts on the network are published to a large audience. After carefully curating their public personas almost their entire lives, these Millennials are looking for a less exhausting form of communication—one that lets them share the pieces of themselves that they don’t want the entire world to see.
 
We see them being drawn to networks that make them feel less judged and more safe. Messaging apps with smaller circles of friends and more purposeful (often image based) functions are attracting them in droves, especially over the last year. Snapchat’s messages disappear after a short period of time,…

 
 

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The Newsfeed

“I love reality TV shows. It's always fun to watch average people make themselves look foolish just for a shot at fame.”

—Female, 17, CA

“Bored kids” and “desperate parents” are the most likely to love their smart speakers. Nine out of ten children who own one say they enjoy their device, and 57% of all smart speaker owners with children admit entertaining their children was one of the reasons they opted for the purchase. Ypulse found 13-34-year-olds consider Amazon Alexa one of the “coolest tech products” so it’s no surprise smart speaker owners love their devices: 65% “would not want to go back to their lives before getting one,” 42% consider it an everyday “essential,” and over half of parents plan to purchase another. (Fast Company)

Plastic surgery is reportedly having a moment with Millennial men. According to the American Academy of Facial Plastic and Reconstructive Surgery, of the over one-third of men who are “extremely likely” to consider cosmetic procedures, 58% are 25-34-years-old and 34% are 18-24-years-old. Some reasons they’re willing to go under the knife (or needle)? To boost their self-confidence, to appear less tired or stressed, and to stay competitive in their careers. Experts say social media and the self-care trend is making men more appearance-conscious. (Bloomberg)

Reading Rainbow is back and it’s all grown-up, just like its fans. The well-loved show's host, LeVar Burton, is picking up a book and laying down a podcast for his Millennial fans. He’ll be reading selected works of fiction and breaking down the themes just like in the old days, but he’s also adding a little something extra: his personal take on the tale. The only thing missing from the original PBS Kid’s show? The coveted chance to get on screen and read a review from your favorite story.

(Huffington Post)

Gen Z is thinking finances-first when making college decisions. Almost 80% consider the cost of an institution in their decision of where to attend, which makes sense considering over one in three are planning to pay for part or all their expenses. Avoiding the student loan debt that most Millennials know all too well is a key component of their finance-savvy thinking: 69% of teens are concerned about taking on loans, and the number of teens who plan to borrow has dropped 10% since 2016. (CSF)

Leisure and hospitality are the “hottest” jobs for teens this summer. A full 41% of teens went into leisure and hospitality last year, nearly double those that landed a wholesale and retail gig. Education and health services rounded out the top three, with all other industries claiming 5% or less of the summer teen workforce. When Ypulse asked teens where they’re planning to work this summer, restaurants and fast food jobs combined would land the top spot on the list. (Markets Insider)

“Everybody loves Drake. People that claim to not like Drake don't know themselves well enough.”

—Female, 21, CA

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