The Power Of YouTube: Don't Stop Believin'!

Journey's new singerTrue confession: I’m a karaoke junkie. My birthday is actually an annual sing down at a Chinese restaurant nestled in a strip mall near my house. My husband brought me back a little karaoke machine when he traveled to the Philippines, which lasts about 30 minutes before conking out. And while I know that love of karaoke is certainly not limited to younger people (hello “Duets”?), games like Rockband, Simon’s blistering karaoke insults on “Idol” and the endless tribute videos on YouTube have fueled a new generation of crooners.

When I saw this story about how Journey [yes, the same Journey that ended “The Sopranos” and made the series premiere of “Glee” so irresistible] found its new lead singer [on YouTube, natch!], I couldn’t look away. In a way it was like that Marky Mark movie about the cover band singer landing the gig with the real band - except that it also felt sort of reflective of what’s happening in global youth culture right now. That a young wringer for Steve Perry (or at least his voice) could post a video on YouTube and be “discovered” by the band’s original members feels like a modern narrative that is becoming more common (think: Esmée Denters).

We can probably credit karaoke for keeping bands like Journey relevant to youth across the Pacific Ocean. As for “classic rock” remaining relevant here - between the Woodstock resurgence our advisory board member Caro wrote about yesterday, VH1’s I love the 60s/70s/80s and classic tunes continuing to show up in pop culture [“500 Days of Summer” made me want to buy Hall & Oats’ greatest hits on iTunes immediately], well, let’s just say I wouldn’t be shocked to hear a similar version of this story with another incomplete band from our collective past looking to capitalize on a pop culture resurgence—at least in the short term.…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Snapchat, because it offers quick messaging with a time limit that ensures privacy while being highly entertaining.”—Female, 20, FL 

If you want to know what teens are doing online, don’t ask their parents. A survey by the National Cyber Security Alliance found that 60% of 13-17-year-olds have a secret online account they say their parents know nothing about, while only 27% of parents suspect their kids have one. This statistic will likely worry parents who are increasingly monitoring online behavior. About 67% of parents say they have a rule in place for kids to be open with them about any “sort of uncomfortable or scary incidents that occur online,” however only 32% of teens surveyed say that such a rule exists in their household. (CNET)

Millennials around the are not only passionate about global issues, but ready to take them on. A World Economic Forum survey found that seven in ten 18-35-year-olds see abundant opportunities for themselves and their peers to tackle global issues, and half believe they have decision making power in their home countries. When the WEF asked about the three most serious issues affecting the world today, Millennials had the same response as the year before: religious conflicts came in third with 33.8% of responses, large scale conflict and wars came in second with 38.5% of responses, and climate change and destruction of natural resources was the top response with 45.2% of respondents. (Business Insider)

Outlet malls are thriving, and it’s all thanks to men and thrifty Millennials. According to Cowen & Co.’s latest Consumer Tracker Survey, outlet visitation by 18-34-year-old men reached a new peak of 44% in July, most likely due to male preference for brand stores over department retailers. Overall Millennial visitation is also up: on average, 31% of 18-34-year-old women and 35% of 18-34-year-old men say they visited an outlet mall every month between December 2012 and July 2016. An analyst of NPD Group attributes the trend to frugal Millennials who would rather save their cash for experiences. (MarketWatch

Teenage girls with depression or anxiety “are less alone than ever.” The Department of Education has revealed that these mental illnesses are a slowly growing epidemic among teen girls in England: about one third report having depression or anxiety, a 10% increase over the last decade. Social media pressure, bullying, and unrealistic body expectations are all cited as factors, which have especially effected young girls all over the world. In America, the Substance Abuse and Mental Health Services Administration reports that teen girls are three times more likely to be depressed than their male counterparts. (Teen Vogue)

Instagram has made connecting with consumers even easier for brands. The platform’s new “contact” button allows users to call, text, or email brands through their profiles. According to a social media specialist, “social…is a brand’s first line of defense—both for reputation management and customer service,” and the new button eliminates the hassle of having to respond to each individual comment. Brands like Nordstrom, Delta, and Denny’s are already utilizing the new feature. (Digiday

Quote of the Day: “My favorite app is Pokémon Go, because it's kinda a big deal for those of us who've been dreaming about it for over a decade.”—Female, 21, NJ 

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