The One Female Movie Reboot No One Wants is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A female Lord of The Flies is being made and the internet is not happy, hundreds of Harry Potter fans are flocking to King’s Cross station (and Twitter) for #19YearsLater, impossible-to-miss memes, a ranting mom is a back to school hero, and more stories that captured the internet’s attention this week:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The Female Reboot No One Wants

Lord of The Flies is getting an all-female remake—and the internet isn’t feeling it. The 1954 William Golding novel used by English teachers across the nation follows the story of a group of boys who become stranded on an island and “quickly devolves into chaos and warfare.” Warner Brothers announced the remake with an all-female cast and two male directors this week, and although reactions varied, most were not positive. Some were confused, others said it was already made and called Mean Girls, and an even larger group said an all-female cast misses the point of the book. In one viral tweet with over 16,000 likes @soalexgoes stated “imagine having such little interest in seeking out original stories about girlhood by women that you remake LORD OF THE FLIES with girls.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingFans Can Still Get Harry Potter to Trend #19YearsLater

Do you know what today is? Hundreds of Harry Potter fans at King's Cross train station do. Early this morning, JK Rowling tweeted out: “Today's the day [Harry’s son] Albus Severus Potter boards the Hogwarts Express at King's Cross for the first time #19yearslater,” and fans have been celebrating the occasion online and IRL. The powerful, devoted fandom has made #19YearsLater a trending hashtag on Twitter, and fans from U.S., Germany, France, Italy and more, have flocked to the station to visit Platform 9 ¾—including Warwick Davis who played Professor Flitwick and Griphook—as a tribute to the massively popular series, which ended…

 
 

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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