The One Female Movie Reboot No One Wants is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A female Lord of The Flies is being made and the internet is not happy, hundreds of Harry Potter fans are flocking to King’s Cross station (and Twitter) for #19YearsLater, impossible-to-miss memes, a ranting mom is a back to school hero, and more stories that captured the internet’s attention this week:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The Female Reboot No One Wants

Lord of The Flies is getting an all-female remake—and the internet isn’t feeling it. The 1954 William Golding novel used by English teachers across the nation follows the story of a group of boys who become stranded on an island and “quickly devolves into chaos and warfare.” Warner Brothers announced the remake with an all-female cast and two male directors this week, and although reactions varied, most were not positive. Some were confused, others said it was already made and called Mean Girls, and an even larger group said an all-female cast misses the point of the book. In one viral tweet with over 16,000 likes @soalexgoes stated “imagine having such little interest in seeking out original stories about girlhood by women that you remake LORD OF THE FLIES with girls.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingFans Can Still Get Harry Potter to Trend #19YearsLater

Do you know what today is? Hundreds of Harry Potter fans at King's Cross train station do. Early this morning, JK Rowling tweeted out: “Today's the day [Harry’s son] Albus Severus Potter boards the Hogwarts Express at King's Cross for the first time #19yearslater,” and fans have been celebrating the occasion online and IRL. The powerful, devoted fandom has made #19YearsLater a trending hashtag on Twitter, and fans from U.S., Germany, France, Italy and more, have flocked to the station to visit Platform 9 ¾—including Warwick Davis who played Professor Flitwick and Griphook—as a tribute to the massively popular series, which ended…


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The Newsfeed

“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)

It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)

Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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