The One Female Movie Reboot No One Wants is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A female Lord of The Flies is being made and the internet is not happy, hundreds of Harry Potter fans are flocking to King’s Cross station (and Twitter) for #19YearsLater, impossible-to-miss memes, a ranting mom is a back to school hero, and more stories that captured the internet’s attention this week:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

The Female Reboot No One Wants

Lord of The Flies is getting an all-female remake—and the internet isn’t feeling it. The 1954 William Golding novel used by English teachers across the nation follows the story of a group of boys who become stranded on an island and “quickly devolves into chaos and warfare.” Warner Brothers announced the remake with an all-female cast and two male directors this week, and although reactions varied, most were not positive. Some were confused, others said it was already made and called Mean Girls, and an even larger group said an all-female cast misses the point of the book. In one viral tweet with over 16,000 likes @soalexgoes stated “imagine having such little interest in seeking out original stories about girlhood by women that you remake LORD OF THE FLIES with girls.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingFans Can Still Get Harry Potter to Trend #19YearsLater

Do you know what today is? Hundreds of Harry Potter fans at King's Cross train station do. Early this morning, JK Rowling tweeted out: “Today's the day [Harry’s son] Albus Severus Potter boards the Hogwarts Express at King's Cross for the first time #19yearslater,” and fans have been celebrating the occasion online and IRL. The powerful, devoted fandom has made #19YearsLater a trending hashtag on Twitter, and fans from U.S., Germany, France, Italy and more, have flocked to the station to visit Platform 9 ¾—including Warwick Davis who played Professor Flitwick and Griphook—as a tribute to the massively popular series, which ended…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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