The Nutella Recipe Change That Led to Outrage is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Nutella learns the hard way that you don’t mess with perfection, the Stranger Things fandom buys $400K worth of hoodies (in a day), Apple’s bug infected the internet, KFC wins social media (again), and other stories gone viral this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Week of #Nutellagate

Nutella is learning the hard way that you just don’t mess with perfection. This week, Ferrero—the Italian company that makes Nutella—had to admit they tweaked the hazelnut spread’s recipe to include more milk and sugar, after being called out by the Hamburg Consumer Protection Center in Germany through Facebook. Despite Ferrero stating that “the quality . . . and all other aspects of Nutella remain the same,” including nutritional value, fans have expressed outrage and are sharing their frustrations with the hashtag #Nutellagate. Trending responses include “why not draw a mustache on the Mona Lisa too?”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingApple Forever Changes A [?]

Last week, Apple forever changed the way the internet sees the letter “I” after releasing iOS 11.1: a software update that came with dozens of new emojis, security updates, and a keyboard glitch that replaced the “I” with “A [?]” (or in some cases an exclamation point or a hashtag). The bug has since been squashed, with a new software update released yesterday, but for over a week many Apple users, including high profile celebrities, came together to share their frustration, celebrate the new “I,” and offer hilarious solutions. Although the iPhone glitch of 2017 is now over, its memes will live forever.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingKFC Wins Social Media Again  

A man from Sioux Falls has gone viral for a second time, after KFC painted him riding piggyback on Colonel Sanders. Earlier this month, Mike Edgette blew the internet’s mind after tweeting his discovery about the fast food chain’s Twitter account: “@KFC follows 11…

 
 

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The Newsfeed

Quote of the Day: “I actively avoid discussions of TV shows.”—Male, 31, MI

Networks are launching an onslaught of new streaming services to compete with the likes of Netflix and Hulu. CBS, Disney, and now Warner Media are hopping on the bandwagon to compete for young cord-cutters' viewing time. The digital switch makes sense, considering 74% of 13-36-year-olds told Ypulse they watch Netflix weekly, versus 33% who watch cable weekly. But one eMarketer analyst predicts this over-saturation in the streaming wars will lead to “a shakeout," in which companies will be weeded out unless they consolidate their offerings. (THR)

Macy’s is putting virtual reality in 90 stores, with the “largest VR rollout in retail history.” Shoppers can don HTC Vive VR headsets to create 3D floor plans, design their living spaces, deck them out with Macy’s furniture, and then take a step inside of the room. The retail tech enables smaller Macy’s stores to offer a lot more inventory to shoppers, and follows in the footsteps of other reality-bending home décor brands. And, according to Macy’s, VR sales were 60% higher than regular sales in their three pilot stores. (MediaPost)

Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)

Some teens are opting for technical school over four-year universities. At Queens Tech, high schoolers are trained to take on non-desk jobs, like being an electrical engineer or working for public transit companies. Earning a high paycheck that isn’t chipped away by student debt is helping to overcome the societal stigma of skipping college. According to one Queens Tech student, “If you’re a construction worker, you may get paid the same as a doctor, but you don’t look as good.” (Vice)

Don't expect to see macho men and swooning women in grooming brands' latest ads. Instead, companies across the industry are toning down the machismo for Millennial & Gen Z males. Some are blurring gender lines, like Dollar Shave Club, whose “Get Ready” spots debunked stereotypes by not just casting straight, cis males. Other brands are betting modern men are more in touch with their emotions, like Gillette, who shared the touching story of a man’s son becoming an NFL linebacker, despite missing one hand.
(Ad Age)

Quote of the Day: “[Zendaya] is such a beautiful human being and I grew up watching her on the Disney Channel.”—Female, 18, TX

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