The Doogie Howser Segment: Accelerated Development

Kids these days just aren’t growing up at the pace they use to. The rapid speed of which our culture is moving and the tools that we’ve been given are no doubt affecting and shifting our human behavior. The best way to understand a culture and the direction it’s moving in is to look at the tools a society uses in their everyday life. For example, when traveling to a foreign country, something as simple as turning on the TV in your hotel room will give a foreigner great intel into a culture. Even with a language barrier, visuals are a powerful indicator of what a culture is a reflection of. 

We can’t overlook technology as the main tool, of course. The convergence of social trends, democratization of access via technology, boomers refusing to grow old, 40 is the new 30, and Millennials surpassing everyone as the most brand literate and style conscious generation on earth while at the same time struggling with adolescent adulthood...the boundaries between the generations have shifted and overlapped, rendering everyone the same age. But where does that leave the kids of the world? How are they maturing, and at what pace? While older Millennials are experiencing a prolonged adolescence, it seems as though the younger set (and the next generation) is getting older faster.

Back in 2009, Nielson reported that children aged 2-11 comprised of nearly 16 million, or 9.5 percent, of the active online universe. That means that the growth of children online outpaces the overall growth of children in the entire U.S. A scary realization, and in 2013, I’m sure that number has freakishly grown. Growing up wired, with an all-access pass is just one of many examples driving the fast rate of growing up. Studies have also shown the rapid drop in age when it comes to hitting puberty. A recent study


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Millennial News Feed

Quote of the Day: “The issue I most care about during this presidential election is how we are going to resolve this massive student loan problem.”—Male, 23, PA

Hermés is conforming to the new definition of luxury by being more accessible to young, “fashion-obsessed” consumers. The brand has launched a “colorfully-designed” and Instagrammable space stocked with entry-level pieces—including their slimmer Twilly scarf that is priced around $160—at Nordstrom’s Seattle flagship. To allow the consumer the ability “to engage and have fun and try things on without the intimidation,” products are out in the open on “moveable hooks on magnetized walls” instead of behind glass. (Racked)

Millennial entrepreneurs are leading the way for digital advertising. A Magisto survey on Millennial small to medium-sized business owners, revealed that they are spending more than half of their marketing budget on digital media, and are three times more likely than Boomers to spend the majority of their media budget on digital advertising. Social media and video are the main focus for Millennial marketers: 68% say they depend on social media ads to spread brand awareness, 60% leverage social media ads to create revenue, and 88% currently use or want to use video for digital advertising. (Business Wire

A new chatbot wants to monitor kids’ online activity, and educate them as well. Oyoty, targeted for children ages 12 and under, is a friendly bot that links itself to social media accounts and keeps watch of public postings. When Oyoty flags content for a particular issue—for example, a provocative selfie or sharing of personal data—it starts a two-way conversation with the child and explains why they should think twice before posting. To fulfill the aim of educating and empowering children when it comes to online safety, the act of editing or deleting the content is left to the child to execute. (TechCrunch

The digital-native generation is thinking twice before sharing their personal data. A LexisNexis survey on Millennials in the U.S., U.K., Germany, Hong Kong, Malaysia, Mexico, and Brazil, found that young consumers are hesitant to share their personal data, presenting an issue for businesses who “need to gather critical data for better fraud prevention.” In the U.S. about two-thirds of Millennials are worried about identity theft and data breaches—which was “surprisingly lower than most of their global counterparts, of whom more than 75 percent are concerned.” (FinextraPYMNTS

Finance publication Barron’s has launched a Millennial-focused site to hook in the next generation of investors. With a focus on quick daily stock analysis, video, and personal finance stories, Barron’s Next aims to give young consumers “an easy way to understand the economy and begin to take their first steps as investors.” Like S&P 500 or the Dow Jones Industrial Average, Barron’s Next also offers Next 50—a snapshot of stocks from brands that “young consumers love,” like Urban Outfitters and Tesla. (Digiday)  

Quote of the Day: “For Halloween I’m dressing up as Erlich Bachman from the HBO show Silicon Valley.”—Male, 24, IN

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