The Doogie Howser Segment: Accelerated Development

Kids these days just aren’t growing up at the pace they use to. The rapid speed of which our culture is moving and the tools that we’ve been given are no doubt affecting and shifting our human behavior. The best way to understand a culture and the direction it’s moving in is to look at the tools a society uses in their everyday life. For example, when traveling to a foreign country, something as simple as turning on the TV in your hotel room will give a foreigner great intel into a culture. Even with a language barrier, visuals are a powerful indicator of what a culture is a reflection of. 

We can’t overlook technology as the main tool, of course. The convergence of social trends, democratization of access via technology, boomers refusing to grow old, 40 is the new 30, and Millennials surpassing everyone as the most brand literate and style conscious generation on earth while at the same time struggling with adolescent adulthood...the boundaries between the generations have shifted and overlapped, rendering everyone the same age. But where does that leave the kids of the world? How are they maturing, and at what pace? While older Millennials are experiencing a prolonged adolescence, it seems as though the younger set (and the next generation) is getting older faster.

Back in 2009, Nielson reported that children aged 2-11 comprised of nearly 16 million, or 9.5 percent, of the active online universe. That means that the growth of children online outpaces the overall growth of children in the entire U.S. A scary realization, and in 2013, I’m sure that number has freakishly grown. Growing up wired, with an all-access pass is just one of many examples driving the fast rate of growing up. Studies have also shown the rapid drop in age when it comes to hitting puberty. A recent study

 
 
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Millennial News Feed

Quote of the Day: “I like shopping at Staples because they have good prices on supplies I need for school [and] electronics or other devices I may need.” –Female, 17, ID

For urban Millennials, getting married doesn’t necessarily mean saying goodbye to roommates. Members of the generation continue to mature into adulthood in an untraditional way, and with rent increasing dramatically, some are choosing living as husband and wife and roomie over a moving to smaller place, or having a longer commute. This acceptance of communal living could be a reflection of the rise of the sharing economy, as it becomes the norm to share everything from rides to the kitchen. (New York Times)

Although most of today’s 18-24-year-olds were still in high school or college during the Great Recession, it’s still affecting their career choices today. A survey from Way to Work found that 70% would prefer a stable job over a job they were passionate about but offered little security, and one third said finding that secure job was their top concern. 34% of Millennials named financial stability as their greatest aspiration. (Forbes)

According to some teens, “MTV is dying.” Hoping to reverse that sentiment, MTV will be introducing eight new series, and has 85 more in development, that are meant to reflect Millennials’ “unbridled optimism.” Upcoming series include a reality show about YouTube star Todrick Hall and a scripted comedy around Vine star Logan Paul—MTV likely has their fingers crossed these social media stars will bring their fans to the network. (Adweek)

YouTube channel AwesomenessTV has successfully hooked hundreds of thousands of young viewers, and now they’re setting their sights on a new audience: Millennial moms. Their new network Awestruck will premiere later this year, offering a wide range of female-centric series, from comedy to drama to talk shows featuring both online stars and Hollywood celebrities. The network hopes that young moms will turn to them as they consume more online video content. (StreamDaily)

What does it take to become “Insta-famous?” Sometimes it just takes being photographed in the right place at the right time. Sixteen-year-old Charlotte D’Alessio amassed tens of thousands of followers in just a few days when a photo of her and her best friend, model Josie Canseco, went viral at Coachella. From there Canseco and D’Alessio appeared on celebrities’ feeds, the Coachella account, and new fans’ Tumblr posts. The girls’ viral status speaks to how quickly notoriety can amass for young consumers in the age or micro-fame. (BuzzFeed)

Want to know Millennials' favorite fast food chain? How often they're dining out? What they order? Our most recent topline and date on 13-32-year-olds gave Gold subscribers the inside scoop on all their food and dining preferences. We deliver in-depth tables and a visual report to them every two weeks, covering another aspect of young consumers' behaviors, beliefs, and more. (Ypulse)

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