The New Year’s Resolution Over Half of Young Consumers Have This Year

We asked 1000 13-34-year-olds to tell us their 2017 New Year’s resolutions to find the most common personal goals they have this year…

‘Tis the season for resolutions—and according to Ypulse’s most recent monthly survey of young consumers, 61% of 13-34-year-olds have a New Year’s resolution this year. Males and females are equally likely to have a resolution—and interestingly 18-20-year-olds are the most likely to say they will have one. Non-Millennials have plenty of advice for the generation, suggesting resolutions like investing and purge social media friends. BuzzFeed is ready with posts like suggesting resolutions based on readers’ star signs. (Yes, seriously.) Model Millennial Mark Zuckerburg’s resolution is to “have visited and met people in every state in the U.S. by the end of the year”—a lofty ambition the average young person wouldn’t likely have in mind. But we know what young consumers are resolving to do this year—and even if it’s something they’ll break in the next month, their resolutions show a lot about their values. We asked 1000 13-34-year-olds to tell us what their New Year resolution is as both an open end and close end questions. When we asked them their resolutions as an open-end question, the most-mentioned resolutions were: losing weight, working out, eating better, and being healthy. The majority of respondents listed many things as their resolution. One 16-year-old female listed: “Staying in shape, Keeping up French lessons, Continue playing piano, Save money for car, college, and travel,” and a 25-year-old male listed, “To not forget anyone's birthday, Lose weight and get toned.” Then, to get a more clear view of what they’re hoping to achieve, we asked what category their resolution best fits into. Here’s what we found over half of young consumers are…

 
 

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The Newsfeed

“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)

It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)

Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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