The New Year’s Resolution Over Half of Young Consumers Have This Year

We asked 1000 13-34-year-olds to tell us their 2017 New Year’s resolutions to find the most common personal goals they have this year…

‘Tis the season for resolutions—and according to Ypulse’s most recent monthly survey of young consumers, 61% of 13-34-year-olds have a New Year’s resolution this year. Males and females are equally likely to have a resolution—and interestingly 18-20-year-olds are the most likely to say they will have one. Non-Millennials have plenty of advice for the generation, suggesting resolutions like investing and purge social media friends. BuzzFeed is ready with posts like suggesting resolutions based on readers’ star signs. (Yes, seriously.) Model Millennial Mark Zuckerburg’s resolution is to “have visited and met people in every state in the U.S. by the end of the year”—a lofty ambition the average young person wouldn’t likely have in mind. But we know what young consumers are resolving to do this year—and even if it’s something they’ll break in the next month, their resolutions show a lot about their values. We asked 1000 13-34-year-olds to tell us what their New Year resolution is as both an open end and close end questions. When we asked them their resolutions as an open-end question, the most-mentioned resolutions were: losing weight, working out, eating better, and being healthy. The majority of respondents listed many things as their resolution. One 16-year-old female listed: “Staying in shape, Keeping up French lessons, Continue playing piano, Save money for car, college, and travel,” and a 25-year-old male listed, “To not forget anyone's birthday, Lose weight and get toned.” Then, to get a more clear view of what they’re hoping to achieve, we asked what category their resolution best fits into. Here’s what we found over half of young consumers are…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“I think we have a tendency to think that the world revolves around us and what we want and having a hard time to live up to the standards of having/living a perfect life.”—Female, 22, WA

A new quiz app’s R-rated categories are capturing teens’ attention. FriendO is rising through the ranks of the app store, but not by following the Play Nice, PG strategy that took tbh viral. FriendO users move up their friends’ rankings boards as they answer questions about each other, proving their friendship. If someone sends the app to three friends, they unlock NSFW categories like MSFK (Marry, Sex, Friend, Kill). But people are worried that none of these categories are barred to young users. (Mashable)

TGI Fridays is adding Instagrammable milkshakes to their menu with “cascading toppings,” “suspiciously” similar to Black Tap’s infamous creations. The “Extreme” milkshakes “take dessert to the next level” with a seasonal option piled high with Christmas cookies, and a s’mores shake topped with marshmallows, Oreos, and graham cracker crumbs. If that’s not enough to get Millennials in the door of chain restaurants that they notoriously avoid, both shakes can be ordered “boozy” (a tactic we’ve seen before). (Grub Street)

Seventeen is creating an LGBTQ community for teens with their new, “social-first” platform, Here. Instagram and Facebook form the main hub of Here, along with a dedicated vertical on Seventeen itself. Launched less than a week ago, content is already popping up on social and the site. Seventeen is appealing to the Genreless Generation, and one editor said Here will be “a resource and a place for teens to express themselves.” (Fashionista)

Rising musician Tallia Storm says her Instagram paid for her debut album. Lauded by Sir Elton John and Nile Rodgers, 19-year-old Storm leveraged The Influencer Effect for her own gain: Her debut album, Teenage Tears, was entirely self-financed via her earnings as a “fashion ‘it girl’” and Instagram influencer with over 300,000 followers. As a result, she had full creative freedom and became a “part of the growing staple of acts who are not repped by a major label.” Oh, and she got to open for Sir Elton John. (PR Newswire)

Kylie Cosmetics, Kylie Jenner’s online-only beauty brand sensation, has teamed up with Topshop to drive young shoppers in-store. Brick-and-mortar is far from dead, with research from TABS Analytics showing 66% of shoppers prefer to purchase new cosmetics in-store—and brands like this one are betting on IRL retail. Kylie Cosmetics is now available at seven Topshop stores across the country for just five weeks, and they’re accruing long lines of fans to test out the coveted lip kits in person. (BuzzFeed)

“…[Rick and Morty] has our generation's sense of nihilism, fear of wasted time, humor in unpredictability, and shy optimism in human relations.”—Female, 17, TX

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies