The New Classics: Millennials & Teens’ 10 Favorite Holiday Movies

It's official: Christmas is Millennials' favorite holiday. But Boomers and Xers might not quite understand their favorite holiday movies, which aren't the classics they have long known...

When we asked Millennials and teens what their favorite holiday is in our most recent monthly survey, over half of respondents told us that Christmas is the most wonderful time of the year. 

It makes sense for a generation of eternally optimistic, group-oriented consumers. Their responses included many mentions of family, friends, giving and getting gifts, and, of course, traditions. But what are they watching to put them in the holiday spirit? We also asked 1000 13-33-year-olds to tell us their favorite holiday movie to find out what they're most likely to tune in for...and the kind of holiday traditions that they're creating. Here are their top 10 favorites: 

 

Elf, starring Will Farrell, came out in 2003—and it was the most mentioned favorite holiday movie by a significant amount. Clearly, Millennials and teens have an affinity for new holiday "classics" that are close to their own age. Home Alone was released in 1990, The Nightmare Before Christmas (which was also on their favorite Halloween movie list) is a 1993 film, and The Santa Clause sledded into Millennials' lives in 1994. Both the animated and live action Grinch were mentioned by respondents, and the Jim Carrey version came out in 2000. Meanwhile, rounding out the top 10 is a tie, and Boomers may cringe to see the sacred It's a Wonderful Life sharing a spot with Love Actually, a rated R Christmas film. 

The holidays are of course a time for nostalgia, but if you're looking for Christmas content to reference (or buy ad time in) it's important to remember that Millennials and teens' nostalgia has a slightly different context.…

 
 

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The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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