The New Classics: Millennials & Teens’ 10 Favorite Holiday Movies

It's official: Christmas is Millennials' favorite holiday. But Boomers and Xers might not quite understand their favorite holiday movies, which aren't the classics they have long known...

When we asked Millennials and teens what their favorite holiday is in our most recent monthly survey, over half of respondents told us that Christmas is the most wonderful time of the year. 

It makes sense for a generation of eternally optimistic, group-oriented consumers. Their responses included many mentions of family, friends, giving and getting gifts, and, of course, traditions. But what are they watching to put them in the holiday spirit? We also asked 1000 13-33-year-olds to tell us their favorite holiday movie to find out what they're most likely to tune in for...and the kind of holiday traditions that they're creating. Here are their top 10 favorites: 

 

Elf, starring Will Farrell, came out in 2003—and it was the most mentioned favorite holiday movie by a significant amount. Clearly, Millennials and teens have an affinity for new holiday "classics" that are close to their own age. Home Alone was released in 1990, The Nightmare Before Christmas (which was also on their favorite Halloween movie list) is a 1993 film, and The Santa Clause sledded into Millennials' lives in 1994. Both the animated and live action Grinch were mentioned by respondents, and the Jim Carrey version came out in 2000. Meanwhile, rounding out the top 10 is a tie, and Boomers may cringe to see the sacred It's a Wonderful Life sharing a spot with Love Actually, a rated R Christmas film. 

The holidays are of course a time for nostalgia, but if you're looking for Christmas content to reference (or buy ad time in) it's important to remember that Millennials and teens' nostalgia has a slightly different context.…

 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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