The New Classics: Millennials & Teens’ 10 Favorite Holiday Movies

It's official: Christmas is Millennials' favorite holiday. But Boomers and Xers might not quite understand their favorite holiday movies, which aren't the classics they have long known...

When we asked Millennials and teens what their favorite holiday is in our most recent monthly survey, over half of respondents told us that Christmas is the most wonderful time of the year. 

It makes sense for a generation of eternally optimistic, group-oriented consumers. Their responses included many mentions of family, friends, giving and getting gifts, and, of course, traditions. But what are they watching to put them in the holiday spirit? We also asked 1000 13-33-year-olds to tell us their favorite holiday movie to find out what they're most likely to tune in for...and the kind of holiday traditions that they're creating. Here are their top 10 favorites: 

 

Elf, starring Will Farrell, came out in 2003—and it was the most mentioned favorite holiday movie by a significant amount. Clearly, Millennials and teens have an affinity for new holiday "classics" that are close to their own age. Home Alone was released in 1990, The Nightmare Before Christmas (which was also on their favorite Halloween movie list) is a 1993 film, and The Santa Clause sledded into Millennials' lives in 1994. Both the animated and live action Grinch were mentioned by respondents, and the Jim Carrey version came out in 2000. Meanwhile, rounding out the top 10 is a tie, and Boomers may cringe to see the sacred It's a Wonderful Life sharing a spot with Love Actually, a rated R Christmas film. 

The holidays are of course a time for nostalgia, but if you're looking for Christmas content to reference (or buy ad time in) it's important to remember that Millennials and teens' nostalgia has a slightly different context.…

 
 

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The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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