The Millennial Mindset Of Self-Teaching

Today’s post comes from Ypulse team member Mel Tchalim. He and several other Ypulse staffers recently took part in a four-week online workshop that teaches people how to teach themselves anything. Sounds handy, right? The course, titled “Learn Anything On Your Own,” was taught by a teen entrepreneur and Thiel Fellow who embodies the idea that people have the power to teach themselves anything with the right tools, resources, discipline, and organization. Mel shares his experience in this course below and discusses how this attitude — to teach yourself anything — is a very Millennial concept. His generation has grown up with the mindset that they can teach themselves whatever they want with a few clicks, the support of their network, and of course, resourcefulness.

The Millennial Mindset Of Self-Teaching

Male at a computerEarlier this month, I decided to take part in an online class for fun. Interestingly enough, the premise of the class was not to teach us anything per se, but rather to show us how we could teach ourselves anything of our choosing.

The methodology was simple, and in my opinion, fairly effective:

Step 1 was to decide what we wanted to learn, start to set goals for ourselves, and collect learning resources. I chose to learn how to start a business. I wasn’t building a particular business in the class, but rather looking to gain an understanding of how one would do this. One of my colleagues at Ypulse on the other hand chose to teach herself how to learn a language. We were advised to keep a learning journal and detail our time commitments. Step 2 was to set up a peer accountability group, which meant teaming up with other students to share goals and keep each other on track. Step 3 was to look for mentors – people who knew what we wanted to learn and could point us in the right…

 
 

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The Newsfeed

Quote of the Day: “When a brand can adapt to all shoppers, it makes me trust them more.”

—Female, 24, MI

A startup is leveraging angry tweets to let brands find new consumers, and engineer some incredibly personalized marketing. Customer service listening tool SocialRank Realtime allows brands to view a dashboard of tweets from consumers “who might be fans of theirs in the future.” For example, after viewing a tweet from a potential consumer about a flight delay, an airport restaurant might send over a cup of coffee to their location. The tool touts its ability to let brands to create “real relationships” with consumers and has already signed on Juicy Couture and Aéropostale. (Business Insider)  

Teens are watching influencers on YouTube, but what are the teen influencers watching? According to an Influenster survey of 14-51-year-old “tastemaker consumers,” 93% of 14-18-year-old influencers are watching product reviews—compared to 86% of overall respondents. Haul videos came in next in popularity at 76% (24% more than overall), followed by unboxing videos at 71% (19% more than overall). Seven in ten teen influencers are also watching YouTube videos at least once a day, and 42% say they can watch between six to 15 per sitting. (eMarketer

Pokémon Go is still going. The revolutionary game, which attracted 500 million users in eight weeks last summer, has made an estimated $1 billion in the last seven months and reports “a very large level” of users. The second version of the game will soon be released, with 80 new monsters to catch—which is good news for brands. According to the CEO of Niantic Labs, the game will soon be integrating ads that fit in organically to the platform, and the game’s partnership with Starbucks on a Pokémon Go beverage “opened a lot of people’s eyes to start imagining other cool things that you can do.” (Adweek

Wattpad is the latest company getting into storytelling via text messages. The social publishing platform has launched mobile app Tap, where readers can discover “chat-style” stories across genres like horror, romance, drama and more. Although fiction app Hooked and kid-targeted Amazon Rapids takes a similar approach, Tap is the only one that takes a “voyeuristic” angle, giving readers the feeling that they’re reading through someone else’s chat messages—a move that can appeal to teenagers and young adults. (TechCrunch

Nordstrom is going above and beyond the “typical department store” offerings to reach young consumers. Earlier this week, the retailer launched the Lab—an incubator venture that showcases indie, new designers with “completely different audiences, messages, and points of view.” Each season will bring a new crop of designers, and according to the retailer, new stories: “It's the full package — who is the designer, what is their story, what do they stand for, why are they doing what they are doing, who is it for. There’s an authenticity [in that].” (Racked

Quote of the Day: “For my engagement ring, I want a tattoo. No ring.”—Female, 30, AZ

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