The Millennial Mindset Of Self-Teaching

Today’s post comes from Ypulse team member Mel Tchalim. He and several other Ypulse staffers recently took part in a four-week online workshop that teaches people how to teach themselves anything. Sounds handy, right? The course, titled “Learn Anything On Your Own,” was taught by a teen entrepreneur and Thiel Fellow who embodies the idea that people have the power to teach themselves anything with the right tools, resources, discipline, and organization. Mel shares his experience in this course below and discusses how this attitude — to teach yourself anything — is a very Millennial concept. His generation has grown up with the mindset that they can teach themselves whatever they want with a few clicks, the support of their network, and of course, resourcefulness.

The Millennial Mindset Of Self-Teaching

Male at a computerEarlier this month, I decided to take part in an online class for fun. Interestingly enough, the premise of the class was not to teach us anything per se, but rather to show us how we could teach ourselves anything of our choosing.

The methodology was simple, and in my opinion, fairly effective:

Step 1 was to decide what we wanted to learn, start to set goals for ourselves, and collect learning resources. I chose to learn how to start a business. I wasn’t building a particular business in the class, but rather looking to gain an understanding of how one would do this. One of my colleagues at Ypulse on the other hand chose to teach herself how to learn a language. We were advised to keep a learning journal and detail our time commitments. Step 2 was to set up a peer accountability group, which meant teaming up with other students to share goals and keep each other on track. Step 3 was to look for mentors – people who knew what we wanted to learn and could point us in the right…

 
 

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The Newsfeed

“I want to work for myself so that I can have more flexibility and be my own boss. I have an online business.”
—Female, 16, FL

Fast fashion is only getting faster as Asos & Boohoo outpace industry front-runners, Zara and H&M, moving clothes from concept to sales floor in less than four weeks. These up and comers’ fast paced supply chains, coupled with millennial-minded tactics and strong social media presences, are driving a 30-35% expected sales growth for Asos and 50% for Boohoo. A major contributor to Boohoo’s profit margin is its army of celebrities, bloggers, and other influencers who promote its clothing across Instagram. Zara and H&M, meanwhile, saw slowing YOY sales growth; H&M has admitted its need to speed up and announced plans to change its supply chain accordingly. (QuartzThe Guardian)

A new Doritos bag will be loaded with the entire Guardians of the Galaxy 2 soundtrack, via a built-in cassette player. A limited number of the “Awesome Mix” soundtrack bags will be available on Amazon tomorrow, and influencers will be activated to take the bag to surprising locales and sing a song of their choice. Fans will also be invited to go to custom pop-up recording booths, record their track, and upload it to social media for a chance to win prizes. Thanks to social media posts and unboxing trends, packaging has the potential to become a spotlight stealer, and brands are thinking outside the box to make packaging as interesting as the product. (Creativity)

Apple wants to be Gen Z’s Starbucks. The brand is reimagining stores to encourage teen hang out sessions, rebranding the Genius Bar as the Genius Grove, and aptly adding some foliage to the space. The start of a series of educational sessions next month will also bring in photographers, artists, and musicians to teach lessons and in some cases, perform concerts. Apple’s head of retail says of the effort: “I’ll know we’ve done a really, really great job if the next generation, if Gen Z says, ‘Meet me at Apple. Did you see what’s going on at Apple today?’” Ypulse’s Experiencification trend explored the fact that more retailers are looking to turn stores into social spaces to attract young shoppers. (QuartzApple)

Coachella has become a profit powerhouse, with earnings of $94 million last year, and nearly half of all attendees are 18-34-years-old. Brands have been looking for any way to activate their spending power through the event—including influencer marketing, which reportedly earns an estimated $6.50 for every $1 spent. This year, American Express became the first official credit card of the prodigious festival, using influencers to spread their message on-site instead of signage and “overt product messaging.” One AMEX executive emphasizes, “You can’t deny the power and reach of influencers today.”(Forbes)

Mars’ new ad has gone viral with Gen Z, thanks to the power of online celebrities. The video, promoting popular U.K. candy bar Maltesers as it launches in the U.S, features social media and YouTube stars Caspar Lee, Andrew Huang, and Dytto and has earned almost 2.8 million views in the last few weeks. The campaign encourages positivity in the face of typical “teen crises” as the influencers are shown turning #FML moments into “Fun Maltesers Life” moments. The spot is part of a larger effort, which will include distribution across social media channels, custom content creation with BuzzFeed, and a tour featuring an experiential photo-op, game play zone, and 10 million free samples. (MediaPost)

Quote of the Day: “I don't drink on a typical night, but my choice when I do have a drink is often red wine.”

—Female, 34, FL

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