The Millennial Mindset Of Self-Teaching

Today’s post comes from Ypulse team member Mel Tchalim. He and several other Ypulse staffers recently took part in a four-week online workshop that teaches people how to teach themselves anything. Sounds handy, right? The course, titled “Learn Anything On Your Own,” was taught by a teen entrepreneur and Thiel Fellow who embodies the idea that people have the power to teach themselves anything with the right tools, resources, discipline, and organization. Mel shares his experience in this course below and discusses how this attitude — to teach yourself anything — is a very Millennial concept. His generation has grown up with the mindset that they can teach themselves whatever they want with a few clicks, the support of their network, and of course, resourcefulness.

The Millennial Mindset Of Self-Teaching

Male at a computerEarlier this month, I decided to take part in an online class for fun. Interestingly enough, the premise of the class was not to teach us anything per se, but rather to show us how we could teach ourselves anything of our choosing.

The methodology was simple, and in my opinion, fairly effective:

Step 1 was to decide what we wanted to learn, start to set goals for ourselves, and collect learning resources. I chose to learn how to start a business. I wasn’t building a particular business in the class, but rather looking to gain an understanding of how one would do this. One of my colleagues at Ypulse on the other hand chose to teach herself how to learn a language. We were advised to keep a learning journal and detail our time commitments. Step 2 was to set up a peer accountability group, which meant teaming up with other students to share goals and keep each other on track. Step 3 was to look for mentors – people who knew what we wanted to learn and could point us in the right…

 
 

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The Newsfeed

Quote of the Day: “My favorite brand on social media is Complex, because it's more of an online network that reports on urban culture.”

—Male, 23, MI

Luxury watch brands are innovating to cater to what could be their biggest opportunity: Generation Z. A September 2016 survey from Mintel found one in five 16-24-year-olds reported they were thinking of buying a watch “in the coming months,” and that “the young are the biggest buyers of all age groups.” As a result, watch brands are taking marketing online. Omega says that social media is not part of their marketing strategy but “the way [they] communicate.” (Financial Times)  

A group of moms is making hijabs for Barbie to battle Islamophobia. Created through a partnership with the non-profit For Good, Hello Hijab sells $6 handmade headscarves for dolls, available April 1st, along with a card explaining what the accessory is. As one founder explains, the aim is for a more inclusive generation: “They will see it as a kind memory from their playtime, and then they will grow into a kinder generation…used to playing with dolls that look different to them.” Profits from the new doll accessory will go to support multicultural communities. (RT)

Netflix is winning the “steaming wars”—at least on home TV sets. comScore’s analysis into video streamed over Wi-Fi to televisions in U.S. homes found Netflix’s penetration is around 40%, while YouTube, the next most-used service, was less than 30%. Both Amazon and Hulu are far behind at below 20%, but the latter was found to have engagement rates on par with Netflix: “People who do use [them] use [them] a lot…Both services engage their users for more than 25 hours a month.” (Recode)

Chipotle wants to "slyly” promote kids’ healthy food habits with an unbranded video series. RAD Lands, available for purchase on iTunes, follows “the Cultivators” as they try to save the galaxy’s animals and plants, and features cooking segments with celebrity chefs and musical appearances by the likes of Biz Markie and Wayne Coyne of the Flaming Lips. Described as an “entertainment Trojan horse,” the series is all about educating the next generation while also making a play to win back consumers after the brand’s food-related illness issue. (Ad Age

Airbnb is launching Aibiying, a new brand to target Chinese Millennials. The company’s research has shown an increase of 142% of travel out of China in 2016, and 80% of their users in the country are under 35. The young travelers are also a “lucrative market” according to one expert: "Chinese Millennials are likely to travel farther afield -- and to spend more while traveling—as their disposable incomes and appetite for adventure grow." Aibiying, which translates to "Welcome each other with love,” will include the brand’s latest “Trips” and “Experiences” features. (Inc.

Quote of the Day: “Budweiser ads are memorable because they pull at the heart strings with the horses and dogs.”—Female, 22, CA

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