The Millennial Meal Plan

Today's post comes from Ypulse team member Gwen Radsch.

The Millennial Meal Plan

Food ArticleAs the US Census has frequently reported, the Millennial generation is extremely diverse. With this diversity comes an exposure to many different cultures, including traditional, and not-so-traditional, cuisine. International is becoming local and the flavors of every country have never been so easy to find as they are today. For example, in our Lifeline Report on Food and Beverage habits among Millennials conducted earlier this year, we found that 33% consume rice, almond, or soy milk at least occasionally. These types of milks were pretty rare not too long ago, but now a full third of Millennials consider them a standard part of their diet.

Millennials are approaching food and meals in a very different way; it is less about just grabbing a bite and more about creating a memory. A quick look at Instagram, Pinterest, or the many Tumblrs devoted to food will show you that this generation doesn’t just expect a meal at the dinner table, but rather to have an influential experience. Fully 1 in 5 (21%) Millennials report that they have attended a food festival which shows how food has evolved into more than just calories, but instead evokes a communal experience that was once reserved for music and Star Trek.

Recently, much has been made of the fact that Millennials are less brand loyal than Boomers when it comes to food purchases. It is possible that the economy is impacting whether this generation is willing to pay extra for a brand name, but given that they are in a highly experimental time in their lives, many of them cooking for themselves for the first time, it is more likely they haven’t figured out which aisle in the supermarket fits them best. The critical question, however, is do they even…

 
 

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Millennial News Feed

Quote of the Day: “I like Netflix because it helps to pass the time, especially when I'm doing something boring such as folding clothes.”

—Female, 16, IL

Sephora is stepping up its mobile efforts to create “addictive shopping experiences." To re-launch their private label the Sephora Collection, the beauty brand took a page from dating app Tinder, introducing a feature that allows users to browse looks and swipe left to pass, or swipe right to buy from Sephora.com. Eventually, they hope to add more “user-generated” looks with consumers’ photos. They also added the “beauty uncomplicator," a tool that helps users “whittle through thousands of makeup and beauty tools to find what they're looking for,” by filling in the blanks like Mad Libs. (Adweek

Barbie’s image makeover seems to have made a positive impression. The once-struggling franchise has seen 11% year-to-date gains and a recent 23% sales increase, despite Mattel’s other girl brands experiencing losses. Mattel credits the iconic doll’s new content marketing for its “better-than-expected earnings.” The “You Can Be Anything” campaign launched last fall, focusing on empowering and inspiring girls, and including unscripted video content aimed at Millennial parents to increase confidence in the brand and appeal to their desire for purpose-driven toys. (MediaPost

Not even alcohol can escape the “healthifying” movement. Alcohol brands are expanding their product lines to include “a host of gluten-free, vegan, low-sugar, all-natural, low- and no-alcohol drinks,” to cater to the Millennials and their increasing desire for healthier and “free-from” products. Non-alcoholic beverages that look still look “adult” have also taken off, as more young consumers are choosing to drink less. Diageo, the world’s largest spirits maker, is testing dairy and gluten-free Baileys liqueur, launching a Smirnoff vodka made with real fruit juice, and recently invested in Seedlip, a nonalcoholic distilled “spirit.” (MarketWatch

Young consumers want their financial institutions to be mobile. According to the 2016 FIS Consumer Banking PACE Index, 81% of Millennials are accessing their accounts on a computer or laptop, and 63% are accessing on their mobile phones on a monthly basis. They are 30% less likely than Baby Boomers to visit a bank location or use a drive-thru, and are 17% more likely to pay a bill from their bank through a mobile device. It’s crucial for banks to adapt to their needs—especially as over seven in ten Millennials with bank accounts anticipate at least one financial-focused life event to occur over the next 36 months. (Mashable

Over six in ten Millennials would rather lose their cars than their phones, according to a recent Wall Street study. The research looked into the attitudes and investment preferences of wealthy 18-35-year-olds globally to “restructure how the firm communicates with clients and prospects in the future.” The study also found that 50% of wealthy Millennials say they are “politically unaffiliated,” and 61% are worried about the state of the world and feel responsible for making a difference. Wall Street’s biggest challenge might be their “quick trigger” on underperforming mutual funds, with less than 20% saying they would hold on to one for more than a year. (Breitbart

Quote of the Day: “My favorite online celebrity is Jenna Marbles because she is hilarious and weird. I like how honest she is.”

— Female, 22, CA

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