The Millennial Meal Plan

Today's post comes from Ypulse team member Gwen Radsch.

The Millennial Meal Plan

Food ArticleAs the US Census has frequently reported, the Millennial generation is extremely diverse. With this diversity comes an exposure to many different cultures, including traditional, and not-so-traditional, cuisine. International is becoming local and the flavors of every country have never been so easy to find as they are today. For example, in our Lifeline Report on Food and Beverage habits among Millennials conducted earlier this year, we found that 33% consume rice, almond, or soy milk at least occasionally. These types of milks were pretty rare not too long ago, but now a full third of Millennials consider them a standard part of their diet.

Millennials are approaching food and meals in a very different way; it is less about just grabbing a bite and more about creating a memory. A quick look at Instagram, Pinterest, or the many Tumblrs devoted to food will show you that this generation doesn’t just expect a meal at the dinner table, but rather to have an influential experience. Fully 1 in 5 (21%) Millennials report that they have attended a food festival which shows how food has evolved into more than just calories, but instead evokes a communal experience that was once reserved for music and Star Trek.

Recently, much has been made of the fact that Millennials are less brand loyal than Boomers when it comes to food purchases. It is possible that the economy is impacting whether this generation is willing to pay extra for a brand name, but given that they are in a highly experimental time in their lives, many of them cooking for themselves for the first time, it is more likely they haven’t figured out which aisle in the supermarket fits them best. The critical question, however, is do they even…

 
 
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Millennial News Feed

Quote of the Day: “I usually get my recipe ideas from Allrecipes or other food websites.” –Female, 32, NY

Lower gas prices are putting more Millennials into the driver’s seat. According to a report from AAA, 19% of consumers younger than 35-years-old say they are driving more due to the large drop in the price of fuel, nearly double the percentage of older generations who say the same. Millennials are known for not buying cars, and relying more on ride sharing services and public transportation. But this report is another indication that the generation has stayed away from the auto market because they couldn’t afford it, not because they didn’t like it. (Jalopnik,Chicago Tribune)

Of all things holding Millennials back in the workplace, most wouldn’t expect it to be a “lack of technological prowess.” But even though they are the first generation of digital natives and are certainly social-media savvy, when it comes to spreadsheets, effective Google searches, and even email, many are at a loss. Technology in the office can seem outdated to Millennials who use more efficient digital tools in their personal lives. But because younger workers “spend 43% of their time on administrative work,” mastering office tech is essential. (Time

In the last few years retailers online and off have had to adjust to the fact that Millennial men are growing to be particular fashion consumers. To appeal to this demographic, some are beginning to cater to them not just in stores, but on social media as well. Women aren’t the only ones sharing fashion photos, and increasingly popular accounts like @NordstromMen and @asos_menswear are dedicated to young male consumers, who are often ignored by other retailers. Brands neglecting to include menswear in their Instagram feed could be missing out. (Digiday)

Young consumers get their news online, and Mode Media hopes to become their go-to platform for high quality content. The site currently boasts 100,000 articles and videos about style, food, entertainment, sports, family, and news arranged in channels vetted and hand-curated by editors. Mode’s plan to be the “largest native feed distribution platform outside of Facebook” involves new video series featuring YouTube stars and other online personalities, and a focus on content that is pre-approved by experts, instead of friends. (Adweek)

E-retailer Net-A-Porter is just as surprised by the athleisure trend as you are. After launching Net-A-Sporter last summer with no extra budget, the activewear arm has grown so much that their sales numbers are now comparable to the rest of the site. Net-A-Sporter has grown from carrying 16 to 61 different brands, and also confirms that the majority of people shopping for activewear aren’t planning on breaking much of a sweat, with a 60-to-40 ratio of lifestyle shoppers versus athletes. (Racked)

Need an easy way to find a recent statfrom shopping to political to entertainmenton young consumers? A search of any topic Ypulse.com surfaces all related data that we have on the topic, pulled from our ongoing monthly surveys of Millennials 13-32-years-old. Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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