The Media Stream: Millennials Are Device Agnostic

Ikea announced yesterday that it’s going to be selling Internet-connected HDTVs that integrate seamlessly into its furniture products. No more cords, and no more periphery devices — instead the TV is loaded with apps and the DVD/Blu-Ray player is integrated into a TV stand cabinet. TechCrunch gives the Uppleva system bonus points because it treats the TV like what it has become, “a glorified monitor.” We can’t help but agree; TVs are simply one of many devices people can use to access a media stream, whether it comes from a cable, an external device, or the Internet.

Millennials are far less interested in traditional television than previous generations. While the TV is the focus of Boomers’ family rooms, only 28% of Millennials agree that they couldn’t live without TV, according to recent Ypulse research. In fact, half of Millennials say they only watch TV when they’re bored.

But clearly Millennials enjoy entertainment and video. The difference is that they’re device agnostic. In a typical week, Millennials over age 18 most commonly watch TV shows on a TV (66%), but 59% also watch TV shows streamed to their computer and 24% watch on a mobile device.

They don’t care much about the screen, so long as there’s a way for them to watch what they want when they want to watch it. They aren’t going to rapidly ditch TVs in favor of watching shows only on their laptops or tablets, but they are going to expect that the next TV they buy will allow them to watch all their favorite shows wherever they may find them — regardless if that’s on cable, Hulu, Netflix, a broadcast network’s website, or some new app or website that’s yet to be invented.

Moreover, like their computers and phones, their TV sets are going to be multimedia hubs. They’ll expect to be able to stream music from Pandora,…

 
 
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Millennial News Feed

Quote of the Day: “The combination of recommendations from friends and online reviews really helps me determine my purchases.” –Male, 31, IA

Last year, many (okay most) of the stories about the fast-food industry struggling to understand and attract young consumers focused on McDonald’s and their Millennial challenge. The generation has been accused of “killing” the fast food brand, thanks to their fresher food preferences. But according to Morgan Stanley, McDonald’s remains the most visited restaurant for the generation while Chipotle made 11th on the list. While some are saying this implies Millennials are reluctant to admit to how much they are visiting the chain, we would point out that McDonald’s first place position doesn’t make it their preference, and the chain’s enormous footprint compared to newer competitors is likely influencing the frequency of their visits. (Business Insider)

Young consumers’ nostalgia cycle is shorter than ever, and the desire to look back at recent memories with rose-tinted glassesis driving their tech and sharing behavior, leading to the popularity of apps like Timehop. Facebook’s new “On This Day” feature accommodates this trend, and competes with other popular platforms. The new tool will show users their own Facebook posts and photos from the same date in previous years, providing a feed of status updates, photos, and posts from the past that they can then (re)share. To ensure that only positive content is provided, an algorithm will filter out ex-lovers and avoid displaying memories of those who’ve passed away. (TechCrunch)

Chat apps are the new social media. For Millennials and teens around the world, messaging platforms like Kik, WhatsApp, and Line have become a vital part of communicating with friends, sharing the world around them, and constantly staying in the loop. They’re also becoming a big space for brands, and Disney can thank the Line network’s reach of 500 million users for making their game Tsum Tsum a major mobile hit. Tsum Tsum is a simple, cute-overload-looking puzzle game that has earned $300 million in revenue since last July, a feat Disney says it “couldn’t have done that without Line’s social network.” (GameIndustry.biz)

Starting this week, Millennial news site Mic is joining other digital publications like BuzzFeed and Vox and rolling out its own video series, “Flip the Script,” to provide socially conscious, catchy, and quick clips that expound on some articles on the site. Mic’s aim is “to be the most important brand in news for our generation,” targeting college educated readers around 28-years-old. The site is taking a different approach to ads in their new video content, selling sponsorships rather than including pre-rolls. We’ve warned brands that in the age of ad A.D.D digital marketing will need to evolve to adjust to young consumers' attention spans, and Mic’s approach is an indication of the new mentality. (Ad Age)

What happens when a homeless witch meets an amnesiac enchanted statue? The creators of the indie animated seriesThe Book of MOJO want us to find out. Alchemy Engine is a team of former DreamWorks and Pixar animators currently crowdfunding on Indiegogo to make The Book of MOJO pilot, which they hope will help push boundaries in animation by including more diverse characters. A teaser trailer for the show earned them kudos from viewers who were excited that the heroine is a person of color, and Alchemy Engine has declared they want to “tell stories featuring characters that ... are under-represented in animation.” (IndieGogoHitFix)

Exactly how much are Millennials spending every day…and what are they buying? Our tracked data trends have all the stats on that, thanks to our monthly survey of 1000 13-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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