The Grammys Strike A Chord With Millennials

Today’s post comes from Youth Advisory Board member Rachel Voorhees, 20, who watched the Grammys last night and was impressed with how much the award show emphasized young artists. She explains how she and many of her peers felt while watching talented young acts dominate the music scene and they were eager to share their excitement on Twitter. From mashup performances to Carrie Underwood’s light show dress, it’s clear that the Grammys entertained Millennials.

The Grammys Strike A Chord With Millennials

Grammy 2013Last night, music fans tuned in to watch the industry’s biggest award show: the Grammys. As a Millennial myself, I watched my generation share our voices throughout the night on Twitter using #grammys, and let me tell you, there was a lot to say!

This year’s show seemed to highlight many of the anthems that exploded with popularity among Millennials in 2012. The show opened with Taylor Swift singing her latest catchy breakup song, “We are Never Getting Back Together,” which took the teen pop culture world by storm this past year. There was some speculation that Swift mocked former boyfriend, Harry Styles of One Direction, during the performance by singing a rift in a British accent. This created quite a buzz among Millennials on Twitter since these artists are top of mind among many people my age.

Another big performer that everyone was talking about was Justin Timberlake. Timberlake made an excellent comeback performance that had young people reminiscing about growing up listening to his music. He is a true example of a Millennial success. When he was our age, he dominated the pop culture scene and it’s great to see that he’s back and ready to top the charts again.

In addition to solo performances, there were a number of collaborations that had Millennials talking. One worth…


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Snapchat clone Snow is continuing to pull in massive numbers. In a little over a year, the app which lets users add effects, stickers, and filters to their selfies, share their images and videos in a “Story,” and send self-destructing messages, has over 80 million downloads—in comparison, Snapchat had about 10 million downloads in a year after launching. Despite the majority of downloads stemming from Asia—particularly in China where Snapchat is banned—brands like Burger King and Nescafe are jumping on the platform by introducing stickers that can be used on the app globally. (Digiday)

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