The Grammys Strike A Chord With Millennials

Today’s post comes from Youth Advisory Board member Rachel Voorhees, 20, who watched the Grammys last night and was impressed with how much the award show emphasized young artists. She explains how she and many of her peers felt while watching talented young acts dominate the music scene and they were eager to share their excitement on Twitter. From mashup performances to Carrie Underwood’s light show dress, it’s clear that the Grammys entertained Millennials.

The Grammys Strike A Chord With Millennials

Grammy 2013Last night, music fans tuned in to watch the industry’s biggest award show: the Grammys. As a Millennial myself, I watched my generation share our voices throughout the night on Twitter using #grammys, and let me tell you, there was a lot to say!

This year’s show seemed to highlight many of the anthems that exploded with popularity among Millennials in 2012. The show opened with Taylor Swift singing her latest catchy breakup song, “We are Never Getting Back Together,” which took the teen pop culture world by storm this past year. There was some speculation that Swift mocked former boyfriend, Harry Styles of One Direction, during the performance by singing a rift in a British accent. This created quite a buzz among Millennials on Twitter since these artists are top of mind among many people my age.

Another big performer that everyone was talking about was Justin Timberlake. Timberlake made an excellent comeback performance that had young people reminiscing about growing up listening to his music. He is a true example of a Millennial success. When he was our age, he dominated the pop culture scene and it’s great to see that he’s back and ready to top the charts again.

In addition to solo performances, there were a number of collaborations that had Millennials talking. One worth…

 
 
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Millennial News Feed

Quote of the Day: "GoPro does a great job appealing to my generation because they convince regular people that they are adventurous, like many college kids like to think of themselves." –Male, 22, MD

Facebook continues to evolve to keep up with social platform competitors attracting younger users. The site has announced changes to their standalone chat app Messenger that will transform it into a platform that third parties can develop content and services for, including games, hotel bookings, tickets, and peer-to-peer payments. The new Businesses on Messenger feature would allow users to chat with brands to make purchases and change orders, and could make shopping a more personal experience. Facebook will also be adding the ability to chat with memes and GIFs, features that have proved popular with young consumers on other chat apps. (re/code,Fast Company)

Millennials are wary of investments, and generally anxious about their finances, and some have turned to new services that let them take baby steps into the financial world. More traditional institutions have certainly taken notice. Northwestern Mutual recently acquired LearnVest, a startup that offers free and paid financial planning services including articles, advice, and access to an expert for guidance on spending and budgets. The purchase is the latest in a trend of financial tech companies being snapped up by older, less digitally savvy brands. (FortuneBusiness Insider)

While many startups and sites are working to combat cyberbullying, one app is receiving an enormous amount of backlash for fostering the behavior in high schools. Burnbook allows users to join communities, usually around a school, remain anonymous, and post on topics of their choice. Although the app encourages “jokes, fails, wins, shout outs, revelations, proclamations, and confessions,” posts have been used to target specific people and groups, and threats have been made to at least one school. Some parents and teens are trying to use the app to spread positivity, but those posts don’t seem to outweigh the “gruesome things.” (Mashable)

Toys “R” Us will begin to sell an experience alongside its products with the hope of regaining their footing in the toy industry. Discount options like Wal-Mart and Amazon have hurt the chain’s sales over the past few years, so new plans to revamp stores will add physical play areas and more technology for kids to interact with. The retailer wants to be a place “where kids want to go and play,” and their new prototype store will open later this year. (Bloomberg)

For better or for worse, technology is becoming an intrinsic part of childhood, but boys and girls might not be growing up with the same tech experiences. A new study of parents of kids ages two to nine found that in many cases, parents give their children different devices depending on their gender. Sons were more likely to be given smartphones or gaming devices while daughters received more tablets (73% vs. 65% for boys). Parents were also more likely to use tech to calm down sons, with 48% using a device to help soothe boys when they are upset, compared to 37% for girls. (Kidscreen)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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