The Grammys Strike A Chord With Millennials

Today’s post comes from Youth Advisory Board member Rachel Voorhees, 20, who watched the Grammys last night and was impressed with how much the award show emphasized young artists. She explains how she and many of her peers felt while watching talented young acts dominate the music scene and they were eager to share their excitement on Twitter. From mashup performances to Carrie Underwood’s light show dress, it’s clear that the Grammys entertained Millennials.

The Grammys Strike A Chord With Millennials

Grammy 2013Last night, music fans tuned in to watch the industry’s biggest award show: the Grammys. As a Millennial myself, I watched my generation share our voices throughout the night on Twitter using #grammys, and let me tell you, there was a lot to say!

This year’s show seemed to highlight many of the anthems that exploded with popularity among Millennials in 2012. The show opened with Taylor Swift singing her latest catchy breakup song, “We are Never Getting Back Together,” which took the teen pop culture world by storm this past year. There was some speculation that Swift mocked former boyfriend, Harry Styles of One Direction, during the performance by singing a rift in a British accent. This created quite a buzz among Millennials on Twitter since these artists are top of mind among many people my age.

Another big performer that everyone was talking about was Justin Timberlake. Timberlake made an excellent comeback performance that had young people reminiscing about growing up listening to his music. He is a true example of a Millennial success. When he was our age, he dominated the pop culture scene and it’s great to see that he’s back and ready to top the charts again.

In addition to solo performances, there were a number of collaborations that had Millennials talking. One worth…

 
 

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The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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