The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

 

 

 

 

1. Close Encounters at Comic-Con

Our post on Comic-Con gave you three of the big reveals of the conference, but don’t miss some of the other major things that happened over the weekend, including Breaking Bad star Brian Cranston walking through the halls unrecognized in a mask of his own face. Or how up close and personal encounters like the “Godzilla Encounter” are what attendees are looking for.

 

2. Crazy Cupid Dating

We talked about the rise of group dating services on Wednesday, but don’t miss that OkCupid, one of the grandfathers of dating sites, has also entered the market for Millennials with OkCupid Crazy Blind Date. Users pick a time and a place and the match is made for the blind date, encouraging young singles to be spontaneous and meet up whenever possible.

 

 

3. Kickstart It Up

Yesterday’s post on Kickstarter fashion stars featured a handy set of men’s briefs called the Speakeasys, with a pocket to hide flasks, money, or protection. But don’t miss hidden undies pockets for girls: the Boobypack. This sports-like bra, or “fannypack for your boobs,” holds and protects your valuables from excessive sweat and movement, and is available in bright neon colors to make it ideal for young ravers. The project has raised $32,725, passing its goal by 218% with 686 backers.

 

4. Registry Revolution

The wedding registry is going through some major changes thanks to Millennial marrieds-to-be. We covered a lot this week, but you shouldn’t miss NewlyWish, which lets users register for local boutiques, restaurants and vendors, bypassing major department stores. Some people though are

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies