The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

 

 

 

 

1. Close Encounters at Comic-Con

Our post on Comic-Con gave you three of the big reveals of the conference, but don’t miss some of the other major things that happened over the weekend, including Breaking Bad star Brian Cranston walking through the halls unrecognized in a mask of his own face. Or how up close and personal encounters like the “Godzilla Encounter” are what attendees are looking for.

 

2. Crazy Cupid Dating

We talked about the rise of group dating services on Wednesday, but don’t miss that OkCupid, one of the grandfathers of dating sites, has also entered the market for Millennials with OkCupid Crazy Blind Date. Users pick a time and a place and the match is made for the blind date, encouraging young singles to be spontaneous and meet up whenever possible.

 

 

3. Kickstart It Up

Yesterday’s post on Kickstarter fashion stars featured a handy set of men’s briefs called the Speakeasys, with a pocket to hide flasks, money, or protection. But don’t miss hidden undies pockets for girls: the Boobypack. This sports-like bra, or “fannypack for your boobs,” holds and protects your valuables from excessive sweat and movement, and is available in bright neon colors to make it ideal for young ravers. The project has raised $32,725, passing its goal by 218% with 686 backers.

 

4. Registry Revolution

The wedding registry is going through some major changes thanks to Millennial marrieds-to-be. We covered a lot this week, but you shouldn’t miss NewlyWish, which lets users register for local boutiques, restaurants and vendors, bypassing major department stores. Some people though are

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “Adventure Time is the show that best represents my generation because we like the nostalgic aspect of watching cartoons but we also like off-the-wall plots.” –Male, 21, MI 

Snapchat is ready to take over another space: teens’ faces. The app is introducing Spectacles, a new wearable that combines sunglasses and a camera, allowing wearers to capture video of their point of view and share it immediately to their Snapchat Memories. Though comparisons to Google Glass are inevitable, these specs come in bright colors and cool designs, making them more aesthetically appealing—a vital element for wearables’ success. While some might be skeptical of Spectacles, if they are as popular as Snapchat’s other efforts, “the youth will have made wearables cool in the blink of an eye.” (The Next Web)

Campaigns encouraging young consumers to vote are a hallmark of election season—but in 2012, 62% of young Americans reportedly didn’t cast a vote. So this year Rock the Vote has partnered with Doritos to spread the voting message in a unique way. The brand created a limited edition pack of “no-choice” chips with no flavor, no crunch, and boring packaging to show that not voting allows someone else to choose for you, and you might not get what you want. For a spot promoting voting registration, Doritos created a vending machine that dispensed the flavorless chips to any not registered to vote. (Creativity Online)

According to Alton Brown, Millennials have forever changed food entertainment. Ten years ago, cooking shows were all about simple instruction, but the generation’s “preference for bolder, edgier programs” and cooking savvy has changed the content and expanded the “food media landscape” beyond the TV screen. Those Millennial foodies, who might have watched Brown’s “kid-friendly” Good Eats growing up or on Netflix, are the audience for his new web series, designed specifically for mobile. For these viewers, all content will be under five minutes, and “f it doesn’t work on a phone, [he’s] not going to do it.” (Business InsiderFast Company)

Cheetos is bringing their museum back for Halloween. The brand’s summer contest asking consumers to submit their uniquely shaped Cheetos for cash prizes was reportedly one of their most “successful digital engagement programs of all time,” generating over 100,000 stories and photos. Thanks to that success, the brand is rebooting the effort, asking fans to build a Cheetos Monster with the snacks for a chance to win $50K. Turning brands or products into an experience a major marketing trend to attract young consumers. (MediaPost)

Millennials might use more apps than older generations, but they’re also spending more time on their top ranked apps than anyone else. According to comScore data, there are 20 apps that 25% of 18-34-year-olds are using monthly, compared to just 15 among those over 35-years-old. But the top 10 apps among the group are receiving 50% of Millennials’ mobile time, indicating that while younger mobile users have a more diverse range of apps they’re using, their few favorites are still getting the majority of their attention. (comScore)

Quote of the Day: “Bojack Horseman was my favorite show last year because it was funny and real. Maybe too real, just beautiful.”–Male, 23, AZ

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies