The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

 

 

 

 

1. Close Encounters at Comic-Con

Our post on Comic-Con gave you three of the big reveals of the conference, but don’t miss some of the other major things that happened over the weekend, including Breaking Bad star Brian Cranston walking through the halls unrecognized in a mask of his own face. Or how up close and personal encounters like the “Godzilla Encounter” are what attendees are looking for.

 

2. Crazy Cupid Dating

We talked about the rise of group dating services on Wednesday, but don’t miss that OkCupid, one of the grandfathers of dating sites, has also entered the market for Millennials with OkCupid Crazy Blind Date. Users pick a time and a place and the match is made for the blind date, encouraging young singles to be spontaneous and meet up whenever possible.

 

 

3. Kickstart It Up

Yesterday’s post on Kickstarter fashion stars featured a handy set of men’s briefs called the Speakeasys, with a pocket to hide flasks, money, or protection. But don’t miss hidden undies pockets for girls: the Boobypack. This sports-like bra, or “fannypack for your boobs,” holds and protects your valuables from excessive sweat and movement, and is available in bright neon colors to make it ideal for young ravers. The project has raised $32,725, passing its goal by 218% with 686 backers.

 

4. Registry Revolution

The wedding registry is going through some major changes thanks to Millennial marrieds-to-be. We covered a lot this week, but you shouldn’t miss NewlyWish, which lets users register for local boutiques, restaurants and vendors, bypassing major department stores. Some people though are

 
 

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Millennial News Feed

Quote of the Day: “My favorite online celebrity is Jenna Marbles because she is hilarious and weird. I like how honest she is.”

— Female, 22, CA

Millennials are looking for multicultural products. According to a new Harris poll, over eight in ten 18-34-year-olds say they love exposure to different cultures, and about 32% say that purchasing and consuming foods with “multicultural flavors” is very important, compared to 27% of 35-44-year-olds and 45-54-year-olds. Almost half of Millennials also say they’re willing to spend more on brands that understand multicultural needs, and 65% agree they’re more likely to shop with a retailer that offers a wide selection of multicultural products.
(Drug Store News

National Geographic Kids is joining the chatbot revolution with a T-Rex bot. Tina the T-Rex is one of the latest bots to join Facebook Messenger, and was created to answer kids’ questions about dinosaurs. Tina’s ultimate goal is to sell subscriptions—she prompts users to sign up for the magazine at the end of conversations—and to let the brand get “into the mindset of its readers,” to form more personal relationships. Since Facebook accounts are limited to 13-year-old and older, National Geographic Kids hopes that, like their magazine, parents will use the bot along with their kids. (Digiday

Universal has discovered the “magic formula” to bring in Millennial dollars. According to a Foursquare analysis of foot traffic to theme parks, market share for Universal’s parks increased from 11% to 15-16% between 2014 to 2016, and almost half of the visitors during that time were 18-34-year-olds. Wizards and zombies are reportedly drawing in Millennials: Universal’s 2014 launch of the Wizarding World of Harry Potter spurred a 25% increase in visits mostly from Millennials for several weeks, and a recently opened Walking Dead attraction bought in 35% more Millennials than usual. (Skift

Brands who have jumped into VR may be making a very smart investment. A new survey from Greenlight VR reveals that over half of adult consumers say they are more likely to purchase from a brand that uses VR over a brand that doesn’t, most likely because 71% believe brands that use the technology seem more "forward-thinking and modern." Even consumers who have yet to try VR “had good things to say about the technology:” over nine in ten report “positive feelings” after watching an informational video on VR, 65% say they are interested in trying it, and 32% are surprised with its capabilities. (Adweek

GoldieBlox is continuing to go digital to spread the fundamentals of coding to kids. The educational brand “best known for its line of engineering toys aimed at young girls,” has launched their first paid app, GoldieBlox: Adventures in Coding. The puzzle-centric game follows Goldie, a young engineer delivering cupcakes, and asks players to “execute a sequence of commands,” to get her from one destination to another. The company has begun splitting their product development efforts between physical and digital, because “kids are spending increasingly more time playing on devices.” (TechCrunch

Quote of the Day: “You want me to list every concert I’ve been to in the past year? Are you nuts? I've been to like 30 so far this year.”

—Male, 29, NY

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