The Friday Don’t Miss List

Here is your round up of trending topics we've covered this week and some things you might not have seen. In case you missed it…

 

 

 

 

 

Just Saying No to Pot Marketing
We covered Gen Y getting high and this generation leading the charge for the legal right to toke up, but is America ready for marijuana advertising? The answer at the moment (especially among parents of young children) seems to be a resounding no.  Still, it shouldn't be missed that marketers are already seeing dollar signs, funding cannabis-product networking events and dreaming up “Starbucks-style marijuana shops.”

 

 

 

 

 

We Told You: Divergent Getting Big
We covered the entertainment series that could become the next big thing this week, but don’t miss one that we had already talked up last year. We predicted the hype around YA series Divergent (written by a Millennial!) and now it has debuted at comic-con with an impressive cast list for its first big screen installment, currently in production. Starring as Tris, the gutsy female lead, Shailene Woodley is already being dubbed “the next Jennifer Lawrence.”

 

 

 

Are You the Catfish?
In case you didn’t know, Catfish matters. We let you know why in last week’s article about the MTV favorite that “puts the real back into reality.” Now don’t miss Buzzfeed’s amusing (and quite accurate) quiz to figure out your Catfish personality. Are you host Nev, “trying to balance the karmic retribution of exploiting a sweet, sad, middle-aged Midwestern woman” or the catfishee who “believed in the Tooth Fairy until your college years?”

 

Kanye’s White Tee Should Have WiFi
The popularity of Kanye West’s capsule collection for A.P.C. got mention in our Essentials this week, but don’t miss that the minimalist pieces have brought out some tough…

 
 

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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