The Friday Don’t Miss List

Here is your round up of trending topics we've covered this week and some things you might not have seen. In case you missed it…

 

 

 

 

 

Just Saying No to Pot Marketing
We covered Gen Y getting high and this generation leading the charge for the legal right to toke up, but is America ready for marijuana advertising? The answer at the moment (especially among parents of young children) seems to be a resounding no.  Still, it shouldn't be missed that marketers are already seeing dollar signs, funding cannabis-product networking events and dreaming up “Starbucks-style marijuana shops.”

 

 

 

 

 

We Told You: Divergent Getting Big
We covered the entertainment series that could become the next big thing this week, but don’t miss one that we had already talked up last year. We predicted the hype around YA series Divergent (written by a Millennial!) and now it has debuted at comic-con with an impressive cast list for its first big screen installment, currently in production. Starring as Tris, the gutsy female lead, Shailene Woodley is already being dubbed “the next Jennifer Lawrence.”

 

 

 

Are You the Catfish?
In case you didn’t know, Catfish matters. We let you know why in last week’s article about the MTV favorite that “puts the real back into reality.” Now don’t miss Buzzfeed’s amusing (and quite accurate) quiz to figure out your Catfish personality. Are you host Nev, “trying to balance the karmic retribution of exploiting a sweet, sad, middle-aged Midwestern woman” or the catfishee who “believed in the Tooth Fairy until your college years?”

 

Kanye’s White Tee Should Have WiFi
The popularity of Kanye West’s capsule collection for A.P.C. got mention in our Essentials this week, but don’t miss that the minimalist pieces have brought out some tough…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Airbnb because I like to travel on a budget.” –Female, 22, NY

Traditional entertainment brands have been tapping into online talent at an increasing rate, and Nickelodeon took advantage of the recent VidCon digital celebrity event to scout for new talent. The network, which is “exploring distributing content from online video creators via its digital brands” held a casting call at the event to find creative among the hundreds of assembled vloggers. Google says that YouTube reaches more people in the U.S. than any cable network among 18-49-year-olds. (Business Insider)

For the first time in years, and after a prolonged period of increasing obesity, American kids (and adults) are finally eating less. The number of calories that the average child in the U.S. takes in each day has fallen by 9%, and a cutback in soda drinking is a major reason behind the drop. The amount of full calorie soda the average American drinks has dropped a full 25% since the ‘90s. Obesity rates have also been reversing for younger children, “suggesting the calorie reductions are making a difference.” (NYTimes)

Going to a Millennial wedding? Bring cash, not a toaster. The generation is reportedly eschewing traditional gifts to instead request “cold, hard cash” for their nuptials. Couples are using their wedding funds for things like fun honeymoons they wouldn’t be able to afford themselves, or to start a house down payment savings. The fact that more Millennials live together before marriage and are very likely to have all the household goods they might need is a big reason behind the trend of tossing gravy boats and dishes in favor of financial gifts. (Refinery 29NYTimes)

MTV is tackling some current debates in the Millennial generation by creating content on the subject of racial bias. The generation has idealized color-blindness, but is maturing to find the approach doesn’t solve racial issues. MTV’s documentary special White People asked young white people across the country to look at their privilege and education, and the network has also launched a digital anti-bias campaign featuring content like a “Bias Cleanse” and a “snap judgment quiz.” (USA Today)

Watch out Uber, another car sharing platform is amping up their creative marketing. Taxi app Gett has partnered with Veuve Clicquot to create a champagne on-demand campaign that delivers bottles of chilled bubbly, along with two flutes, around London within 10 minutes. Gett’s marketing in the UK is a “bid to snatch market share from Uber” and the app is clearly borrowing from their competitor’s “everything on-demand” promotional strategy. (Marketing Magazine)

Quote of the Day: “I unplugged because I just wanted some me time- also wanted to see if i would be able to do it.” –Female, 32, NC

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