The Friday Don’t Miss List

Check out what Millennials have been saying, doing, and seeing this week in our round-up of topics that we covered along with what’s trending. In case you missed it…

 

 

 

 


1. The Comical State of Millennials
We covered the satirical comic from Millennial Matt Bors in this week’s Essentials, but the artist is far from finished with his generational commentary. Bors posted a follow-up on his blog referring to the share numbers for the comic strip, which reached 117,000 on Facebook and garnered 5,879 comments so far, essentially saying 'I told you so' to CNN’s editors who have been reluctant to post comics for years. Expect to see more from Bors and make sure not to miss his next post about unpaid internships.

2. Brooklyn is the New “It” Girl
This week’s Essentials also mentioned the “Brooklyn Girl” as a blanket stereotype for female hipsters, and apparently “Brooklynification” will live on in pop culture for the time being. Don’t miss one Millennial who is super annoyed, noting that hipsters are everywhere: Portland, Chicago, LA, and “Brooklyn didn’t invent the Brooklyn Girl.”

 


3. Don’t Quit Cable Just Yet
We told you about the wave of Millennial-focused TV networks, so don’t miss newcomer Pivot who is fighting for the top spot. With a focus on social advocacy and creative content, Pivot will debut 300 hours of original programming including Please Like Me, a scripted series that centers on an Australian 21-year-old. If the cult popularity of HBO’s Aussie-teen-filled Summer Heights High is any indication of the show’s potential for success, Pivot could become a favorite. Did we mention Joseph Gordon-Levitt’s variety show on the network? 99 days left and counting.
 
4. Surprise! These Are a Few of Your Favorite Things
Our article on innovative small…

 
 

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Millennial News Feed

Quote of the Day: “There's been a resurgence in the home cook, and that's been my biggest interest. There's increasing amounts of high-quality, interesting produce and recipes to use.”—Male, 29 ,NC

Millennial moms are a coveted demographic for marketers, but are ads missing the mark when portraying them? A recent global study found that advertisers “may be overestimating the value women place on appearances during early motherhood:” only 30% of new mothers and pregnant women would use “beautiful” to describe themselves, but 63% say marketers have used the term to described people like them. These “airbrushed version[s] of motherhood,” could cost brands consumers, as six in 10 Millennial moms stating they rather see real moms in ads instead of actors. (Campaign US)

The financial crisis has triggered distrust between Millennials and financial institutions, negatively affecting traditional banks. At first glance the future of banks looks grim: 71% of Millennials would rather go to the dentist than to the bank, 73% are more interested in financial services from Google and Amazon than established banks, and 33% believed they won’t need banks in five years. However, banks have the opportunity to cater to Millennials by putting digital first: 74% say mobile banking is very important to them, and 40% said they rather communicate with banks via email and websites. (Avoka

When we asked Millennials and teens what would make them eat at McDonald’s, customization and variety was one theme we uncovered, and the chain is making changes to give them what they want. The brand’s new “Create Your Taste” effort uses touch-screen kiosks that allow for ordering one-of-kind burgers with “multiple bun options, specialty sauces, and unique toppings.” Presentation and quality are also on par with fast casual restaurants: burgers and fries are served in “trendy metal mesh basket[s],” and the ingredients are reportedly “of shockingly good quality.” The update is a continuation of McDonald’s turnaround plan, which introduced all-day breakfast last year and revived sales. (Business Insider

Brands looking to work with digital influencers should take note: There is actually a possibility of being too popular online. Once social media influencers reach a “critical mass” of followers, audience engagement begins decreasing, and continues to drop as their follower count rises. However, “micro-influencers,” or accounts that have a following between the 10,000-100,000 range, “get an average of two-to-five times more organic engagement per Instagram post, compared to those with more than 100,000 followers.” For these micro-influencers, sponsored posts take a back seat to their personal content, creating a more authentic tone—and they  may present a “sweet spot” for marketers. (Digiday

Obsessee is a media brand with no publication and no website, and it could be the future of magazines for Gen Z. The “fashion-focused digital entity” tailors content to each of the various platforms it lives on, which currently includes Snapchat, Facebook, Instagram, Twitter, Pinterest, Tumblr, Spotify, Periscope and Google Plus. This native content multi-platform approach was conceived when research showed 14-22-year-olds avoid websites, prefer content on social media channels, and would rather get information from individuals instead of brands. Obsessee conversational, positive content targets Gen Z values: “approachability, inclusivity and authenticity.” (Fashionista

Quote of the Day: “I like shopping at Trader Joe’s, because it’s a fun alternative to the usual chain supermarkets to pick up specialty items that are tasty.”—Male, 33, MD

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