The Friday Don’t Miss List

Check out what Millennials have been saying, doing, and seeing this week in our round-up of topics that we covered along with what’s trending. In case you missed it…

 

 

 

 


1. The Comical State of Millennials
We covered the satirical comic from Millennial Matt Bors in this week’s Essentials, but the artist is far from finished with his generational commentary. Bors posted a follow-up on his blog referring to the share numbers for the comic strip, which reached 117,000 on Facebook and garnered 5,879 comments so far, essentially saying 'I told you so' to CNN’s editors who have been reluctant to post comics for years. Expect to see more from Bors and make sure not to miss his next post about unpaid internships.

2. Brooklyn is the New “It” Girl
This week’s Essentials also mentioned the “Brooklyn Girl” as a blanket stereotype for female hipsters, and apparently “Brooklynification” will live on in pop culture for the time being. Don’t miss one Millennial who is super annoyed, noting that hipsters are everywhere: Portland, Chicago, LA, and “Brooklyn didn’t invent the Brooklyn Girl.”

 


3. Don’t Quit Cable Just Yet
We told you about the wave of Millennial-focused TV networks, so don’t miss newcomer Pivot who is fighting for the top spot. With a focus on social advocacy and creative content, Pivot will debut 300 hours of original programming including Please Like Me, a scripted series that centers on an Australian 21-year-old. If the cult popularity of HBO’s Aussie-teen-filled Summer Heights High is any indication of the show’s potential for success, Pivot could become a favorite. Did we mention Joseph Gordon-Levitt’s variety show on the network? 99 days left and counting.
 
4. Surprise! These Are a Few of Your Favorite Things
Our article on innovative small…

 
 

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The Newsfeed

“Art is basically my job and I enjoy it so much.”—Female, 15, MD

Snap is making its “biggest move” in scripted original content, teaming up with NBCUniversal and the Duplass brothers for their next series. The Duplass-owned creative studio Donut will produce original series for Snap shot in vertical video. NBCU and Snap will also be opening a joint digital content studio focused completely on mobile-first entertainment, “formaliz[ing] their partnership” and putting Snap firmly in the producing/original content creation camp. Snap’s mobile-only approach is part of a movement to shake up how we view videos—in fact, they’re calling their offering “a fundamentally new medium.” (THRTechCrunch)

Eggo frozen waffles are capitalizing on their unexpected Stranger Things’ fame. The brand has seized the marketing opportunity of being a part of one of Millennials & Gen Z’s favorite shows, tying themselves into Netflix’s Super Bowl ad, creating a special toaster for select fans, and swarming New York Comic Con with people dressed up like Eleven armed with “watch party kits” (aka “waffles and a microwavable syrup server”). To prep for the premiere of season two of the show, Eggo is sending out a fully-loaded food truck for the red carpet premiere, and going all out on social media to connect with fans. (MediaPost)

More teens than ever have severe anxiety, but why? The American College Health Association found a 12% increase in undergrads reporting “overwhelming anxiety” from 2011 to 2016, and several studies concur that “there’s just been a steady increase of severely anxious students.” Social media is part of the problem—constant like-monitoring and cyber bullying isn’t helping the most stressed generation to date. There’s also an increasing (and constant) perceived need to over-achieve. One psychology professor observes, “There’s always one more activity, one more A.P. class, one more thing to do in order to get into a top college.” (NYTimes)

Ypulse research has shown that 88% of Millennial parents are trying to avoid helicopter parenting—but they might not be able to help it. The constant media storm of global atrocities and everyday stories of parenting gone wrong combined with advertisers’ willingness to fear-monger, results in a generation of (understandably) anxious parents. It doesn’t help that the tech to constantly monitor kids is easily available (albeit pricey)—from drone surveillance meant for the military to devices that track “blood-oxygen levels all night long.” One relationship therapist sums up, “Everyone is having a hard time drawing a line and just figuring out what’s reasonable versus what’s over-protective.” (Refinery29)

Brands are turning college students into mini-sales forces. Aerie, Victoria’s Secret Pink, and Express are just a few of the many brands that have a program for college campus reps where students receive swag, experience, and other perks for helping bring brand awareness to their colleges. Though brands don’t always require social posts, most ambassadors do share their swag on social, bringing organic ads to their friends’ feeds. The biggest draw is that social posts from reps “[come] across as natural, authentic, a product that they would normally use or want to talk about.” (Racked)

“[Celebrity] can mean anything nowadays and it's a rather diluted term; from YouTube star, to someone on Instagram with millions of followers, to reality TV dopes, etc.”—Male, 30, WI

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