The Friday Don’t Miss List

Check out what Millennials have been saying, doing, and seeing this week in our round-up of topics that we covered along with what’s trending. In case you missed it…





1. The Comical State of Millennials
We covered the satirical comic from Millennial Matt Bors in this week’s Essentials, but the artist is far from finished with his generational commentary. Bors posted a follow-up on his blog referring to the share numbers for the comic strip, which reached 117,000 on Facebook and garnered 5,879 comments so far, essentially saying 'I told you so' to CNN’s editors who have been reluctant to post comics for years. Expect to see more from Bors and make sure not to miss his next post about unpaid internships.

2. Brooklyn is the New “It” Girl
This week’s Essentials also mentioned the “Brooklyn Girl” as a blanket stereotype for female hipsters, and apparently “Brooklynification” will live on in pop culture for the time being. Don’t miss one Millennial who is super annoyed, noting that hipsters are everywhere: Portland, Chicago, LA, and “Brooklyn didn’t invent the Brooklyn Girl.”


3. Don’t Quit Cable Just Yet
We told you about the wave of Millennial-focused TV networks, so don’t miss newcomer Pivot who is fighting for the top spot. With a focus on social advocacy and creative content, Pivot will debut 300 hours of original programming including Please Like Me, a scripted series that centers on an Australian 21-year-old. If the cult popularity of HBO’s Aussie-teen-filled Summer Heights High is any indication of the show’s potential for success, Pivot could become a favorite. Did we mention Joseph Gordon-Levitt’s variety show on the network? 99 days left and counting.
4. Surprise! These Are a Few of Your Favorite Things
Our article on innovative small…


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The Newsfeed

“I believe in a higher being, whether it takes the form of a god or it's more abstract like the universe.”—Female, 21, FL

An avocado-inspired chocolate is selling out fast, and Millennials’ obsession with avo is getting the credit—lest we forget the lattes and the proposals of the past. Waitrose’s gimmicky treat has a dark chocolate shell, a dyed green white chocolate interior and small chocolate “stone” sprinkled with cocoa for the center. The play on a traditional Easter egg chocolate is Waitrose’s best-selling product in its 114-year-history, selling out repeatedly since its recent launch. (The Independent)

Vacation companies that confiscate travelers’ smartphones are selling out their trips. The Wanderlust Generation isn’t just looking to travel, they’re looking to unplug—in spite of their penchant for picture-worthy excursions. All of Off the Grid’s phoneless itineraries sold out and more are being added for 2018. Yoga retreats and hotels are offering device-free options as well, with one hotel offering iPhone cases to anyone who makes it 24 hours with just a “dumb phone” replacement. (NYP)

Kids can’t get enough of Roblox, and the platform just went “cash-flow positive.” ComScore found that children under-13-years-old spend more time on Roblox than on YouTube, Netflix, or any other similar platform. For teens, the game came in second, behind YouTube. The gaming sensation lets kids create and interact in digital worlds, build their online friendships, and make money—if they’re a “top creator.” (TechCrunch)

Unboxing is getting an augmented spin for Nike’s next sneaker drop. The Millennial and Gen Z-favorite brand has created a link that leads to “a virtual box” containing the new shoes. Users can access the box via any platform and then open the box and use their cursor or finger to check out the Deerupt shoes from “all angles.” Nike also recently let sneaker heads virtually run across the world in their Nike React shoes via in-store treadmills. (GlossyMobile Marketer)

YouTube Red is headed to the box office for the first time with their original movie, Vulture Club, starring Susan Sarandon. In the past, they’ve premiered content on their premium service and in limited releases, but rumor has it this will be their first big bet on a full theatrical release. Everyone from Amazon to Hulu is upping their original content to compete in the streaming wars, and though YouTube has all eyes on their free platform—their paid service is lagging behind the competition. (IndieWireThe Verge)

“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

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