The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…









1. Lessons in Breakfast Cereal

Our Lessons in Marketing to Millennials post told you that Cheerios’ recent spot featuring a multiracial family started an online controversy after hateful comments flooded the YouTube page, but don’t miss that a “Response to Haters” spoof of the ad posted to YouTube this week is racking up views by featuring an interracial lesbian couple and their daughter, who asks, “Isn’t it true…in the year 2013 the way our family looks shouldn’t be such a big deal?”


2. Paranoia Chat

We told you about some of the paranoia apps entering the market to track kids and find diseases trending near you, but don’t miss some of the new tools for paranoid social chatters.  The answer to privacy issues surrounding Snapchat could be Clipchat, an more paranoid version of the popular app that offers stricter privacy features, pixilated photos revealed within only 5 seconds (versus Snapchat’s 10 second allotment), and a black screen pop-up that thwarts screenshots.


3. Getting Blinged-Out

We perused Teen Vogue in our Teen Mag Roundup this week, getting the lowdown on covergirl Nicki Minaj’s “fan-sourced” clothing line. Now don’t miss the fact that Minaj’s Kmart collection debuted this week, and the blinged-out biker hat heavy line is being called crazy by many, but NYMag deems it “perfect.” And while we told you to watch for upcoming film The Bling Ring this summer, don’t miss this rundown of where the real Bling Ring members are now.


 4. More Myspace Reboot

Yesterday’s Essentials let you know about Myspace’s major marketing investment, but don’t…


Want to talk to us about the article
or dive into a custom study?

Millennial News Feed

Quote of the Day: “My biggest financial priority right now is to pay off my car loan and afford a wedding of about $50,000.“ – Female, 29, NJ

Facebook is getting more emotional. The platform is adding Reactions, a new set of emoji icons that allow users to convey emotions beyond “Like,” including “Sad,” “Angry,” and “Wow.” Facebook’s director of monetization product marketing says the buttons will help brands, “understand on a multi-dimensional level how people are feeling about the things that they're posting." (AdAge)

Parents are currently told that children under two-years-old should have no screen time—a pretty unrealistic tip for modern, mobile Millennial caregivers. But the American Academy of Pediatrics may be updating that advice to keep up with the times. A reported 30% of children in the U.S. first play with mobile devices while they’re still in diapers, and the AAP now says that “in a world where screen time is becoming simply  ‘time,’ our policies must evolve or become obsolete.” (Washington Post)

Amazon is already Millennials’ favorite place to shop online or off, and now the e-commerce giant has launched an Etsy rival. Amazon’s new Handmade platform will bring together creators of artisan, “factory-free” goods, launching with 5,000 sellers. Creators must be vetted by Amazon to ensure products are handmade, and some items will be eligible for Amazon Prime. (The Daily BeastFortune)

With more Millennials delaying marriage, more twentysomethings are not going to weddings—but that doesn’t mean they have to miss out on the party. Falsa Boda is a company throwing fake weddings for Argentinian Millennials who want to attend a wedding, without the hassle of actually getting married. The parties include all the elements of a wedding ceremony and reception, including a couple that re-enacts marriage vows. (BuzzFeed)

A new category of toys is combining the power of children's imagination with the amplifying magic of technology, to appeal to a generation of kids for whom “real-world activities can seem unexciting." Disney’s new augmented reality coloring book pairs with a tablet to make the characters and kids' drawing come to life in 3D and in real-time, taking their physical play and creating a digital enhancement. (Marketing Magazine)

Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies