The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

 

 

 

 

 

 

 

 

1. Lessons in Breakfast Cereal

Our Lessons in Marketing to Millennials post told you that Cheerios’ recent spot featuring a multiracial family started an online controversy after hateful comments flooded the YouTube page, but don’t miss that a “Response to Haters” spoof of the ad posted to YouTube this week is racking up views by featuring an interracial lesbian couple and their daughter, who asks, “Isn’t it true…in the year 2013 the way our family looks shouldn’t be such a big deal?”

 

2. Paranoia Chat

We told you about some of the paranoia apps entering the market to track kids and find diseases trending near you, but don’t miss some of the new tools for paranoid social chatters.  The answer to privacy issues surrounding Snapchat could be Clipchat, an more paranoid version of the popular app that offers stricter privacy features, pixilated photos revealed within only 5 seconds (versus Snapchat’s 10 second allotment), and a black screen pop-up that thwarts screenshots.

 

3. Getting Blinged-Out

We perused Teen Vogue in our Teen Mag Roundup this week, getting the lowdown on covergirl Nicki Minaj’s “fan-sourced” clothing line. Now don’t miss the fact that Minaj’s Kmart collection debuted this week, and the blinged-out biker hat heavy line is being called crazy by many, but NYMag deems it “perfect.” And while we told you to watch for upcoming film The Bling Ring this summer, don’t miss this rundown of where the real Bling Ring members are now.

 

 4. More Myspace Reboot

Yesterday’s Essentials let you know about Myspace’s major marketing investment, but don’t…

 
 

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Millennial News Feed

Quote of the Day: “There's been a resurgence in the home cook, and that's been my biggest interest. There's increasing amounts of high-quality, interesting produce and recipes to use.”—Male, 29 ,NC

Millennial moms are a coveted demographic for marketers, but are ads missing the mark when portraying them? A recent global study found that advertisers “may be overestimating the value women place on appearances during early motherhood:” only 30% of new mothers and pregnant women would use “beautiful” to describe themselves, but 63% say marketers have used the term to described people like them. These “airbrushed version[s] of motherhood,” could cost brands consumers, as six in 10 Millennial moms stating they rather see real moms in ads instead of actors. (Campaign US)

The financial crisis has triggered distrust between Millennials and financial institutions, negatively affecting traditional banks. At first glance the future of banks looks grim: 71% of Millennials would rather go to the dentist than to the bank, 73% are more interested in financial services from Google and Amazon than established banks, and 33% believed they won’t need banks in five years. However, banks have the opportunity to cater to Millennials by putting digital first: 74% say mobile banking is very important to them, and 40% said they rather communicate with banks via email and websites. (Avoka

When we asked Millennials and teens what would make them eat at McDonald’s, customization and variety was one theme we uncovered, and the chain is making changes to give them what they want. The brand’s new “Create Your Taste” effort uses touch-screen kiosks that allow for ordering one-of-kind burgers with “multiple bun options, specialty sauces, and unique toppings.” Presentation and quality are also on par with fast casual restaurants: burgers and fries are served in “trendy metal mesh basket[s],” and the ingredients are reportedly “of shockingly good quality.” The update is a continuation of McDonald’s turnaround plan, which introduced all-day breakfast last year and revived sales. (Business Insider

Brands looking to work with digital influencers should take note: There is actually a possibility of being too popular online. Once social media influencers reach a “critical mass” of followers, audience engagement begins decreasing, and continues to drop as their follower count rises. However, “micro-influencers,” or accounts that have a following between the 10,000-100,000 range, “get an average of two-to-five times more organic engagement per Instagram post, compared to those with more than 100,000 followers.” For these micro-influencers, sponsored posts take a back seat to their personal content, creating a more authentic tone—and they  may present a “sweet spot” for marketers. (Digiday

Obsessee is a media brand with no publication and no website, and it could be the future of magazines for Gen Z. The “fashion-focused digital entity” tailors content to each of the various platforms it lives on, which currently includes Snapchat, Facebook, Instagram, Twitter, Pinterest, Tumblr, Spotify, Periscope and Google Plus. This native content multi-platform approach was conceived when research showed 14-22-year-olds avoid websites, prefer content on social media channels, and would rather get information from individuals instead of brands. Obsessee conversational, positive content targets Gen Z values: “approachability, inclusivity and authenticity.” (Fashionista

Quote of the Day: “I like shopping at Trader Joe’s, because it’s a fun alternative to the usual chain supermarkets to pick up specialty items that are tasty.”—Male, 33, MD

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