The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…









1. Lessons in Breakfast Cereal

Our Lessons in Marketing to Millennials post told you that Cheerios’ recent spot featuring a multiracial family started an online controversy after hateful comments flooded the YouTube page, but don’t miss that a “Response to Haters” spoof of the ad posted to YouTube this week is racking up views by featuring an interracial lesbian couple and their daughter, who asks, “Isn’t it true…in the year 2013 the way our family looks shouldn’t be such a big deal?”


2. Paranoia Chat

We told you about some of the paranoia apps entering the market to track kids and find diseases trending near you, but don’t miss some of the new tools for paranoid social chatters.  The answer to privacy issues surrounding Snapchat could be Clipchat, an more paranoid version of the popular app that offers stricter privacy features, pixilated photos revealed within only 5 seconds (versus Snapchat’s 10 second allotment), and a black screen pop-up that thwarts screenshots.


3. Getting Blinged-Out

We perused Teen Vogue in our Teen Mag Roundup this week, getting the lowdown on covergirl Nicki Minaj’s “fan-sourced” clothing line. Now don’t miss the fact that Minaj’s Kmart collection debuted this week, and the blinged-out biker hat heavy line is being called crazy by many, but NYMag deems it “perfect.” And while we told you to watch for upcoming film The Bling Ring this summer, don’t miss this rundown of where the real Bling Ring members are now.


 4. More Myspace Reboot

Yesterday’s Essentials let you know about Myspace’s major marketing investment, but don’t…


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Millennial News Feed

Quote of the Day: “The issue I most care about during this presidential election is how we are going to resolve this massive student loan problem.”—Male, 23, PA

Hermés is conforming to the new definition of luxury by being more accessible to young, “fashion-obsessed” consumers. The brand has launched a “colorfully-designed” and Instagrammable space stocked with entry-level pieces—including their slimmer Twilly scarf that is priced around $160—at Nordstrom’s Seattle flagship. To allow the consumer the ability “to engage and have fun and try things on without the intimidation,” products are out in the open on “moveable hooks on magnetized walls” instead of behind glass. (Racked)

Millennial entrepreneurs are leading the way for digital advertising. A Magisto survey on Millennial small to medium-sized business owners, revealed that they are spending more than half of their marketing budget on digital media, and are three times more likely than Boomers to spend the majority of their media budget on digital advertising. Social media and video are the main focus for Millennial marketers: 68% say they depend on social media ads to spread brand awareness, 60% leverage social media ads to create revenue, and 88% currently use or want to use video for digital advertising. (Business Wire

A new chatbot wants to monitor kids’ online activity, and educate them as well. Oyoty, targeted for children ages 12 and under, is a friendly bot that links itself to social media accounts and keeps watch of public postings. When Oyoty flags content for a particular issue—for example, a provocative selfie or sharing of personal data—it starts a two-way conversation with the child and explains why they should think twice before posting. To fulfill the aim of educating and empowering children when it comes to online safety, the act of editing or deleting the content is left to the child to execute. (TechCrunch

The digital-native generation is thinking twice before sharing their personal data. A LexisNexis survey on Millennials in the U.S., U.K., Germany, Hong Kong, Malaysia, Mexico, and Brazil, found that young consumers are hesitant to share their personal data, presenting an issue for businesses who “need to gather critical data for better fraud prevention.” In the U.S. about two-thirds of Millennials are worried about identity theft and data breaches—which was “surprisingly lower than most of their global counterparts, of whom more than 75 percent are concerned.” (FinextraPYMNTS

Finance publication Barron’s has launched a Millennial-focused site to hook in the next generation of investors. With a focus on quick daily stock analysis, video, and personal finance stories, Barron’s Next aims to give young consumers “an easy way to understand the economy and begin to take their first steps as investors.” Like S&P 500 or the Dow Jones Industrial Average, Barron’s Next also offers Next 50—a snapshot of stocks from brands that “young consumers love,” like Urban Outfitters and Tesla. (Digiday)  

Quote of the Day: “For Halloween I’m dressing up as Erlich Bachman from the HBO show Silicon Valley.”—Male, 24, IN

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