The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

 

 

 

 

 

 

 

 

1. Lessons in Breakfast Cereal

Our Lessons in Marketing to Millennials post told you that Cheerios’ recent spot featuring a multiracial family started an online controversy after hateful comments flooded the YouTube page, but don’t miss that a “Response to Haters” spoof of the ad posted to YouTube this week is racking up views by featuring an interracial lesbian couple and their daughter, who asks, “Isn’t it true…in the year 2013 the way our family looks shouldn’t be such a big deal?”

 

2. Paranoia Chat

We told you about some of the paranoia apps entering the market to track kids and find diseases trending near you, but don’t miss some of the new tools for paranoid social chatters.  The answer to privacy issues surrounding Snapchat could be Clipchat, an more paranoid version of the popular app that offers stricter privacy features, pixilated photos revealed within only 5 seconds (versus Snapchat’s 10 second allotment), and a black screen pop-up that thwarts screenshots.

 

3. Getting Blinged-Out

We perused Teen Vogue in our Teen Mag Roundup this week, getting the lowdown on covergirl Nicki Minaj’s “fan-sourced” clothing line. Now don’t miss the fact that Minaj’s Kmart collection debuted this week, and the blinged-out biker hat heavy line is being called crazy by many, but NYMag deems it “perfect.” And while we told you to watch for upcoming film The Bling Ring this summer, don’t miss this rundown of where the real Bling Ring members are now.

 

 4. More Myspace Reboot

Yesterday’s Essentials let you know about Myspace’s major marketing investment, but don’t…

 
 

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The Newsfeed

Quote of the Day: “I follow movie critics/sites on Twitter - this is the best way to find out latest news and upcoming films.”—Male, 23, AL

McDonald’s new ad is brand-free and interactive. In the TV spot starring Mindy Kaling, she never says the brand’s name and no logo appears—though she is wearing a yellow dress in front of a red background. Instead, Kaling asks viewers to go to Google and search "that place where Coke tastes so good" to find out for themselves. Requesting the viewer to take action “play[s] on how teens and twentysomethings use their phones while watching TV, while also acknowledging "how they're discovering information" they trust. The ad has been viewed almost 4 million times since being posted earlier this week. (Inc.MediaPost

Nintendo might have plans to dominate the holidays (again). Last week, the brand announced the discontinuation of the wildly popular NES Classic Edition after very limited availability—news that was not received well by gamers worldwide. But now rumor has it that the brand is working on a SNES Classic Edition that could come in time for Christmas 2017, according to Eurogamer's sources. If their response is any indication, Millennial nostalgia will guarantee a success for the relaunch of the classic console. (Let’s just hope Nintendo makes enough this time.) (WWG)  

“Satisfying videos” are trending, and brands are taking notice. Clips that feature “repetitive tasks, perfect patterns in motion or machinery processes being completed in slow motion, with relaxing music” are providing Millennials and Gen Z an escape from stress—as we explored in our In Their Heads trend. These videos—which include things like paint mixing, slime squeezing, and cake icing—are only getting more popular online: over 265,000 posts on Instagram currently live under the hashtag #satisfyingvideos. Prism TV is one brand capitalizing on the trend, with a promotional video series that shows painters mixing colors together in slow motion. (DIGIDAY

Teens are ushering in a new era of “webrooming.” According to a new Dealspotr survey, 47% of 20-year-olds and younger are using their phones as their primary source for online apparel shopping, compared to 39% of Millennials and 37% of Gen X and Boomers. However, since they are less likely to have digital payment options, they were also the most likely age group to shop in-store, signifying they are using mobile to “reverse showroom” or “webroom.” The survey also found that H&M leads as the most popular retailer for the group, followed by Forever 21. (Yahoo FinanceDealspotr

Beauty brands regularly market to Millennials by speaking to their too-busy, “chicly rushed lifestyles,” but is it the right approach? Newcomers Milk Makeup and Allies of Skin are just a few examples of brands growing their beauty empires by offering simple products that are easy to apply, have multiple uses, and can shorten routines for the busy consumer. But when it comes to beauty, quality may come before convenience, especially for young consumers who enjoy spending time on makeup routines: a Ypulse survey found that 55% of 13-33-year-olds like experimenting with different looks. (Racked

Quote of the Day: “I am passionate about beauty, and I look to Ulta, Sephora, and Bluemercury to learn what news products are out on the market and how to use them.”

—Female, 24, FL

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