The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

 

 

 

 

 

 

 

 

1. Lessons in Breakfast Cereal

Our Lessons in Marketing to Millennials post told you that Cheerios’ recent spot featuring a multiracial family started an online controversy after hateful comments flooded the YouTube page, but don’t miss that a “Response to Haters” spoof of the ad posted to YouTube this week is racking up views by featuring an interracial lesbian couple and their daughter, who asks, “Isn’t it true…in the year 2013 the way our family looks shouldn’t be such a big deal?”

 

2. Paranoia Chat

We told you about some of the paranoia apps entering the market to track kids and find diseases trending near you, but don’t miss some of the new tools for paranoid social chatters.  The answer to privacy issues surrounding Snapchat could be Clipchat, an more paranoid version of the popular app that offers stricter privacy features, pixilated photos revealed within only 5 seconds (versus Snapchat’s 10 second allotment), and a black screen pop-up that thwarts screenshots.

 

3. Getting Blinged-Out

We perused Teen Vogue in our Teen Mag Roundup this week, getting the lowdown on covergirl Nicki Minaj’s “fan-sourced” clothing line. Now don’t miss the fact that Minaj’s Kmart collection debuted this week, and the blinged-out biker hat heavy line is being called crazy by many, but NYMag deems it “perfect.” And while we told you to watch for upcoming film The Bling Ring this summer, don’t miss this rundown of where the real Bling Ring members are now.

 

 4. More Myspace Reboot

Yesterday’s Essentials let you know about Myspace’s major marketing investment, but don’t…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Snapchat, because it offers quick messaging with a time limit that ensures privacy while being highly entertaining.”—Female, 20, FL 

If you want to know what teens are doing online, don’t ask their parents. A survey by the National Cyber Security Alliance found that 60% of 13-17-year-olds have a secret online account they say their parents know nothing about, while only 27% of parents suspect their kids have one. This statistic will likely worry parents who are increasingly monitoring online behavior. About 67% of parents say they have a rule in place for kids to be open with them about any “sort of uncomfortable or scary incidents that occur online,” however only 32% of teens surveyed say that such a rule exists in their household. (CNET)

Millennials around the are not only passionate about global issues, but ready to take them on. A World Economic Forum survey found that seven in ten 18-35-year-olds see abundant opportunities for themselves and their peers to tackle global issues, and half believe they have decision making power in their home countries. When the WEF asked about the three most serious issues affecting the world today, Millennials had the same response as the year before: religious conflicts came in third with 33.8% of responses, large scale conflict and wars came in second with 38.5% of responses, and climate change and destruction of natural resources was the top response with 45.2% of respondents. (Business Insider)

Outlet malls are thriving, and it’s all thanks to men and thrifty Millennials. According to Cowen & Co.’s latest Consumer Tracker Survey, outlet visitation by 18-34-year-old men reached a new peak of 44% in July, most likely due to male preference for brand stores over department retailers. Overall Millennial visitation is also up: on average, 31% of 18-34-year-old women and 35% of 18-34-year-old men say they visited an outlet mall every month between December 2012 and July 2016. An analyst of NPD Group attributes the trend to frugal Millennials who would rather save their cash for experiences. (MarketWatch

Teenage girls with depression or anxiety “are less alone than ever.” The Department of Education has revealed that these mental illnesses are a slowly growing epidemic among teen girls in England: about one third report having depression or anxiety, a 10% increase over the last decade. Social media pressure, bullying, and unrealistic body expectations are all cited as factors, which have especially effected young girls all over the world. In America, the Substance Abuse and Mental Health Services Administration reports that teen girls are three times more likely to be depressed than their male counterparts. (Teen Vogue)

Instagram has made connecting with consumers even easier for brands. The platform’s new “contact” button allows users to call, text, or email brands through their profiles. According to a social media specialist, “social…is a brand’s first line of defense—both for reputation management and customer service,” and the new button eliminates the hassle of having to respond to each individual comment. Brands like Nordstrom, Delta, and Denny’s are already utilizing the new feature. (Digiday

Quote of the Day: “My favorite app is Pokémon Go, because it's kinda a big deal for those of us who've been dreaming about it for over a decade.”—Female, 21, NJ 

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