The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

 

 

 

 

 

 

1. More Xbox One Buzz(kills)

We gave you the full breakdown of the announcement of next-gen console Xbox One, and how it left many gamers with a lot of questions. Now you shouldn’t miss that yesterday Microsoft released a slew of information on Xbox One to answer those questions, but unfortunately gamers are not happy with most of the news.

 

 

2. Everything’s Coming Up Vine

This week’s Essentials let you know that Twitter’s six-second or less looped-video app Vine is finally available on Android devices, but don’t miss the story of the 16-year-old kid who managed to hack/Rickroll Vine their first week on Android by uploading an entire three minute Rick Astley video onto the platform. And like popular apps before it, Vine is getting some copycats: YouTube founders have released a near-clone of the app in China called Wan-Pai. 

 

3. What’s the Next Gen Up To?

Yesterday we told you the buzz on what next generation will be like in the future, but some of the talk about what post-Millennials are doing today shouldn’t be missed. They’re the first generation to be born into a world where video gaming is mainstream, and a recent study has found that rather than rotting their brains, the video games so many of them are playing could make them more morally aware. And their current comfort with tablet tech could be bringing them closer to their families—there’s even an iPad app that facilitates long-distance storytelling.

 

4. Flowery and Boozy Festival Fashion

We took a look at the whys behind festival fashion, and how dressing up like it’s hippie Halloween is…

 
 

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The Newsfeed

Quote of the Day: “My favorite brand on social media is Complex, because it's more of an online network that reports on urban culture.”

—Male, 23, MI

Luxury watch brands are innovating to cater to what could be their biggest opportunity: Generation Z. A September 2016 survey from Mintel found one in five 16-24-year-olds reported they were thinking of buying a watch “in the coming months,” and that “the young are the biggest buyers of all age groups.” As a result, watch brands are taking marketing online. Omega says that social media is not part of their marketing strategy but “the way [they] communicate.” (Financial Times)  

A group of moms is making hijabs for Barbie to battle Islamophobia. Created through a partnership with the non-profit For Good, Hello Hijab sells $6 handmade headscarves for dolls, available April 1st, along with a card explaining what the accessory is. As one founder explains, the aim is for a more inclusive generation: “They will see it as a kind memory from their playtime, and then they will grow into a kinder generation…used to playing with dolls that look different to them.” Profits from the new doll accessory will go to support multicultural communities. (RT)

Netflix is winning the “steaming wars”—at least on home TV sets. comScore’s analysis into video streamed over Wi-Fi to televisions in U.S. homes found Netflix’s penetration is around 40%, while YouTube, the next most-used service, was less than 30%. Both Amazon and Hulu are far behind at below 20%, but the latter was found to have engagement rates on par with Netflix: “People who do use [them] use [them] a lot…Both services engage their users for more than 25 hours a month.” (Recode)

Chipotle wants to "slyly” promote kids’ healthy food habits with an unbranded video series. RAD Lands, available for purchase on iTunes, follows “the Cultivators” as they try to save the galaxy’s animals and plants, and features cooking segments with celebrity chefs and musical appearances by the likes of Biz Markie and Wayne Coyne of the Flaming Lips. Described as an “entertainment Trojan horse,” the series is all about educating the next generation while also making a play to win back consumers after the brand’s food-related illness issue. (Ad Age

Airbnb is launching Aibiying, a new brand to target Chinese Millennials. The company’s research has shown an increase of 142% of travel out of China in 2016, and 80% of their users in the country are under 35. The young travelers are also a “lucrative market” according to one expert: "Chinese Millennials are likely to travel farther afield -- and to spend more while traveling—as their disposable incomes and appetite for adventure grow." Aibiying, which translates to "Welcome each other with love,” will include the brand’s latest “Trips” and “Experiences” features. (Inc.

Quote of the Day: “Budweiser ads are memorable because they pull at the heart strings with the horses and dogs.”—Female, 22, CA

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