The Friday Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you should not miss…

 

 

 

 

 

 

1. More Xbox One Buzz(kills)

We gave you the full breakdown of the announcement of next-gen console Xbox One, and how it left many gamers with a lot of questions. Now you shouldn’t miss that yesterday Microsoft released a slew of information on Xbox One to answer those questions, but unfortunately gamers are not happy with most of the news.

 

 

2. Everything’s Coming Up Vine

This week’s Essentials let you know that Twitter’s six-second or less looped-video app Vine is finally available on Android devices, but don’t miss the story of the 16-year-old kid who managed to hack/Rickroll Vine their first week on Android by uploading an entire three minute Rick Astley video onto the platform. And like popular apps before it, Vine is getting some copycats: YouTube founders have released a near-clone of the app in China called Wan-Pai. 

 

3. What’s the Next Gen Up To?

Yesterday we told you the buzz on what next generation will be like in the future, but some of the talk about what post-Millennials are doing today shouldn’t be missed. They’re the first generation to be born into a world where video gaming is mainstream, and a recent study has found that rather than rotting their brains, the video games so many of them are playing could make them more morally aware. And their current comfort with tablet tech could be bringing them closer to their families—there’s even an iPad app that facilitates long-distance storytelling.

 

4. Flowery and Boozy Festival Fashion

We took a look at the whys behind festival fashion, and how dressing up like it’s hippie Halloween is…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies