The Drawbacks Of Being A Boomerang Kid

Today's post comes from Ypulse team member Casandra Liggin.

The Drawbacks of Being A Boomerang Kid

Boomerang KidsThe day I left to go to college, I knew there was no looking back. As my parents drove away and left me all alone in my dorm room, I knew the adolescent chapter of my life was closing for good. Sure, my parents would have let me come back home if I had experienced a major medical emergency, but anything short of that was pushing it. They had been prepping me for independence from the time I entered high school. I knew it was my duty to not only graduate with a degree, but also graduate with the type of degree that would allow me to be 100% self-sufficient. Going back home just wasn’t an option and I’m not so sure that was a bad thing. 

I’m an Xer, but for Millennials today, going home may be their first option. Yes, many members of this generation have been fondly described as “boomerang kids” because they are returning home after college for not a week or even a month, but to stay indefinitely. A recent Pew study reports that 41% of adults between 25 and 29 are now living or have lived recently, with their parents. Several are doing this because of the recession and the lack of self-sustaining jobs, while others truly don’t mind going back home to live with their parents. Millennials consider their parents to be their friends and a part of their primary support network. I’m also sure living at home provides more comfort than sleeping on a friend’s couch.

Other Millennials are pained by the idea of settling for a less than ideal occupation rather than pursuing their passions. I think passions are wonderful, I truly do. But I also believe in working until one can draft the desired path to achieve their passion. Work experience of any kind is extremely valuable as it teaches you…

 
 

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Millennial News Feed

Quote of the Day:  “Young and Hungry are short 30 minute shows, so I can watch it on my lunch breaks at work. I like the humor and the characters. The story line is easy to follow. It's an easy show to binge watch.”—Female, 20, WS

Following Gatorade’s lead, Under Armour has added their own sponsored game to Snapchat. By swiping up on the brand’s 10-second ad, users can play “It Comes From Below,” an “endless runner” game featuring NFL star Cam Newton dodging obstacles like trees and wolves. The game also allows players to snap and send their scores to friends, along with a prompt to play themselves. Under Armour hopes to reach the 14-22-year-old high school and college athletes using the platform. (Adweek)

Coach is scrapping its mobile app to focus on chat instead. Deeming the app “no longer viable,” the luxury brand is shifting from convincing young consumers to come to their platform to going to where they already are, as part of their “ongoing comeback plan.” The new interactive Coachmoji iMessage keyboard can be used to create sharable mood boards depicting themes from their Spring 2017 collection. In the two weeks since the keyboard’s launch, daily engagement has reportedly already surpassed their former app. (Glossy)

The Obama administration is trying new and aggressive approaches to get young adults to sign up for health insurance. Less than 30% of the 13 million people who have signed up for coverage under the Affordable Care Act so far have been 18-34-year-olds—a group critical to the law’s success. To reach uninsured under-35-year-olds, the administration plans to advertise on video platform Twitch, and social networks like Facebook, Snapchat, and Tumblr. The campaign will revolve around the hashtag #HeavyAdulting and focus on medical issues most relevant to the group, like reproductive health. (The Wall Street Journal)

Family-friendly brands are creating content for Mattel’s updated View-Master toy. The Littlstar Family app—which can be uploaded on to an Apple or Android and then used along with Mattel’s virtual reality and 360-degree capable View-Master—will feature an extensive library of content from National Geographic, Disney, Bento Box Entertainment and Discovery Channel. Focused on immersive, Mattel also plans to launch a VR Batman experience for the toy this fall(Kidscreen

General Motors is going after experience-hungry young consumers who would rather share a car than own one. Their new start-up brand Maven offers a car sharing service that can paid for by the hour or day (no membership fee) and will be “rolling out city-by-city.” To market the new service, the brand sought out “local experts and connoisseurs” to tell stories that will “bring new cities to life.” An additional Maven service that will offer rides to airports will also be launched soon. (Ad Age)  

Quote of the Day: "My favorite show is New Girl  because it makes me feel like I'm hanging out with my friends. It's so funny, relatable, and relaxed. It's also convenient to watch for free on the Fox website.”—Female, 20, IL

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