The Drawbacks Of Being A Boomerang Kid

Today's post comes from Ypulse team member Casandra Liggin.

The Drawbacks of Being A Boomerang Kid

Boomerang KidsThe day I left to go to college, I knew there was no looking back. As my parents drove away and left me all alone in my dorm room, I knew the adolescent chapter of my life was closing for good. Sure, my parents would have let me come back home if I had experienced a major medical emergency, but anything short of that was pushing it. They had been prepping me for independence from the time I entered high school. I knew it was my duty to not only graduate with a degree, but also graduate with the type of degree that would allow me to be 100% self-sufficient. Going back home just wasn’t an option and I’m not so sure that was a bad thing. 

I’m an Xer, but for Millennials today, going home may be their first option. Yes, many members of this generation have been fondly described as “boomerang kids” because they are returning home after college for not a week or even a month, but to stay indefinitely. A recent Pew study reports that 41% of adults between 25 and 29 are now living or have lived recently, with their parents. Several are doing this because of the recession and the lack of self-sustaining jobs, while others truly don’t mind going back home to live with their parents. Millennials consider their parents to be their friends and a part of their primary support network. I’m also sure living at home provides more comfort than sleeping on a friend’s couch.

Other Millennials are pained by the idea of settling for a less than ideal occupation rather than pursuing their passions. I think passions are wonderful, I truly do. But I also believe in working until one can draft the desired path to achieve their passion. Work experience of any kind is extremely valuable as it teaches you…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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