The Drawbacks Of Being A Boomerang Kid

Today's post comes from Ypulse team member Casandra Liggin.

The Drawbacks of Being A Boomerang Kid

Boomerang KidsThe day I left to go to college, I knew there was no looking back. As my parents drove away and left me all alone in my dorm room, I knew the adolescent chapter of my life was closing for good. Sure, my parents would have let me come back home if I had experienced a major medical emergency, but anything short of that was pushing it. They had been prepping me for independence from the time I entered high school. I knew it was my duty to not only graduate with a degree, but also graduate with the type of degree that would allow me to be 100% self-sufficient. Going back home just wasn’t an option and I’m not so sure that was a bad thing. 

I’m an Xer, but for Millennials today, going home may be their first option. Yes, many members of this generation have been fondly described as “boomerang kids” because they are returning home after college for not a week or even a month, but to stay indefinitely. A recent Pew study reports that 41% of adults between 25 and 29 are now living or have lived recently, with their parents. Several are doing this because of the recession and the lack of self-sustaining jobs, while others truly don’t mind going back home to live with their parents. Millennials consider their parents to be their friends and a part of their primary support network. I’m also sure living at home provides more comfort than sleeping on a friend’s couch.

Other Millennials are pained by the idea of settling for a less than ideal occupation rather than pursuing their passions. I think passions are wonderful, I truly do. But I also believe in working until one can draft the desired path to achieve their passion. Work experience of any kind is extremely valuable as it teaches you…

 
 

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Millennial News Feed

Quote of the Day: “My aspiration is to retire early and travel!” –Male, 27, CA

They’re putting off marriage and they’re moving back in with mom and dad—and we’re not just talking about Millennials. While younger consumers are becoming “boomerang kids” at higher rates, more Gen Xers and adults at all age levels are living at home than they did 30 years ago. The share of adults who have never been married, while highest for Millennials, has also “swelled” for almost all age groups. (CityLab)

Burger King’s Peace Day partnership offer to McDonald’s was brusquely dismissed, but plenty of other burger chains are willing to play. The pop-up Peace Day shop to raise money for UNICEF will now be created with smaller brands like Denny’s, Wayback Burgers, Krystal, and Giraffas, all of whom reached out to Burger King on social media to announce their eagerness to collaborate. We think young consumers like when brandsPlay Nice with one another, so despite criticism, the campaign is hardly a failure. (AdAge)

Would you ever book a flight if you didn’t know the destination? While your answer might be a strong “NO,” several airlines are using “blind bookings” to “generate some excitement and capitalize on the spontaneity and sense of adventure among younger travelers.” The surprise destination tickets are cheaper, and some brands allow participating customers to pick their dates and interests (partying, culture, shopping, cities, etc.) before choosing their endpoint for them. (WSJ)

The 2015 SAT must have been a doozy of a test. Scores were down seven points from the previous year, their lowest since 2005 when the test was last reworked. The number of students who are considered “prepared” for college is down 16% among black students and 23% among Hispanic students. One factor in the drops is the fact that more students are taking the test than ever before, but high school math and reading skills may be an issue. (The Daily Beast)

While more brands amp up their digital efforts, experiential marketing may be more important than ever to appeal to young consumers, who are looking for unique activities they can talk about on social. Adult Swim’s pop-up drive-in theatre is certainly giving them a sharable moment. The brand is touring the country to give fans 18 and older outdoor screenings of unaired episodes, along with free food truck treats, trivia, and prizes. (Adweek)

Quote of the Day: “A major life milestone that happened this year was that I met my idol, Taylor Swift.” –Female, 22, CA

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