The Drawbacks Of Being A Boomerang Kid

Today's post comes from Ypulse team member Casandra Liggin.

The Drawbacks of Being A Boomerang Kid

Boomerang KidsThe day I left to go to college, I knew there was no looking back. As my parents drove away and left me all alone in my dorm room, I knew the adolescent chapter of my life was closing for good. Sure, my parents would have let me come back home if I had experienced a major medical emergency, but anything short of that was pushing it. They had been prepping me for independence from the time I entered high school. I knew it was my duty to not only graduate with a degree, but also graduate with the type of degree that would allow me to be 100% self-sufficient. Going back home just wasn’t an option and I’m not so sure that was a bad thing. 

I’m an Xer, but for Millennials today, going home may be their first option. Yes, many members of this generation have been fondly described as “boomerang kids” because they are returning home after college for not a week or even a month, but to stay indefinitely. A recent Pew study reports that 41% of adults between 25 and 29 are now living or have lived recently, with their parents. Several are doing this because of the recession and the lack of self-sustaining jobs, while others truly don’t mind going back home to live with their parents. Millennials consider their parents to be their friends and a part of their primary support network. I’m also sure living at home provides more comfort than sleeping on a friend’s couch.

Other Millennials are pained by the idea of settling for a less than ideal occupation rather than pursuing their passions. I think passions are wonderful, I truly do. But I also believe in working until one can draft the desired path to achieve their passion. Work experience of any kind is extremely valuable as it teaches you…


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Millennial News Feed

Quote of the Day: “For Halloween, I’m dressing as Angelica from Hamilton (dress in period clothing and write unsatisfied across my chest).”—Female, 26, MA

Amazon is on track to take over the apparel industry. Their clothing and accessory sales are expected to grow by 30% next year, surpassing Macy’s apparel sales to make them “the biggest apparel seller in the U.S.,” according to a new report from Cowen & Co. The site has ramped up fashion efforts in recent years by launching private label brands, and sponsoring fashion week. Although respondents in a recent shopper survey did not rate Amazon Fashion highly in “site personalization and ease of use," they did mention the convenience and free two-day shipping of Amazon Prime as the biggest draw. (Business Insider)

In just 15 months, Tasty has not only become the driving force behind BuzzFeed video, it has also become one of top three publishing brands on Facebook. According to an analysis by Tubular Labs, in the last three months Tasty’s Facebook videos averaged 22.8 million video views in just the first 30 days, while BuzzFeed’s main Facebook page only averaged 4.7 million in the same timespan. Known for their “overhead shots of hands assembling delicious, bizarre and everything-in-between recipes,” the brand has recently expanded to include celebrity chefs in the mix. (Digiday

Millennials’ desire for convenience is leading the food delivery revolution. According to Mintel, Americans are increasingly choosing to order in than go out, and 45% of U.S. adults have ordered food delivery in the past three months. That percentage increases to 69% among 18-34-year-old males who live in urban areas, with Millennial women not too far behind at 58%. Among all respondents, the top reasons for ordering in were to catch up on TV shows and movies (41%) and eating alone (25%). (St. Louis Post-Dispatch)

Bordeaux is releasing a new video series to make itself seem approachable and less stuffy to young drinkers. Beyond Bordeaux is a 10-episode YouTube series where the founder of a food magazine visits the best BYOB restaurants to drink Bordeaux wine at, from “neighborhood pizza places in New York to taco joints in L.A. to sushi spots in Chicago.” The brand wants to shed its exclusive and expensive image, and show Millennials their wine can be fun, affordable, and accessible. (Adweek)

Disney and the Los Angeles County Museum of Art are pairing fairytales and fine art for a “fresh” Snapchat campaign. In bi-monthly stories that will be featured on both Disney’s and LACMA’s accounts, the duo will visually retell classics like Beauty and the Beast using works of art and hand-drawn overlays. Disney calls the partnership, “a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike." LACMA has been using Snapchat since 2014 to playfully highlight and spread awareness of their artwork, winning a Webby for their efforts. (Ad Age)   

Quote of the Day: “For me being an adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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