The Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you definitely shouldn’t miss…

1. Celeb Power (and Which Stars We Hate)

We heard about what kinds of celebrity endorsements work from one Millennial’s perspective, but don’t miss that celebs in ads have the power to make kids choose unhealthy foods, and that if you’re planning on choosing a celebrity endorser you might not want to choose someone from the list and infographic of the current most hated celebs (Gwenyth Paltrow is most hated).
 
2. More Brand Security Breaches

We gave you the latest "what you need to know now" by exploring brandjacking, but you shouldn’t miss that in the wake of the MTV/BET fake Twitter hack ordeal, Denny’s won more exposure and positive press than either of the faux victims by making fun of them with a simple picture of pancakes. The same day our piece on brandjacking ran, the Associated Press had their own brandjack scare that has Twitter working on a two-step authentication to heighten security
 
3. More Infinity and Beyond

We wrote about brands and projects stirring up Millennials’ fascination with space travel, but don’t miss that Google has also been in the civilian space race with their Google Lunar XPRIZE competition, giving $30 million in prize money to the first two privately funded teams to land and rove a robotic exploration device on the moon’s surface by 2015.


4. The Rise of the Glassholes
We kept you up to date with Essentials all week, but make sure you don’t miss how many people are actually stealing Netflix, that it’s been reported that 10 million Google Glass smart glasses will ship in the next four years (and that “glasshole” is already a term), or the Hyundai…

 
 

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Millennial News Feed

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

The NBA has teamed up with Budweiser to give fans their first virtual reality experience. At their playoff game last week, the Cleveland Cavaliers gave out cardboard VR headsets that also doubled as beer carriers. Attendees could access experiences like player intros, an inside look at the locker room, and a courtside view of the national anthem. The NBA says they are “always looking for new ways to connect with…fans by leveraging emerging technologies that deliver unique experiences,” and plans to continue to launch more videos throughout the playoffs. The NBA is latest of many brands that have jumped into using VR. (Adweek

A six-year-old fan convention has gotten “too big to ignore.” Described as “the Millennial and postMillennial equivalent” of Comic-Con, VidCon connects fans with their favorite video creators and counts YouTube as a top sponsor. Attendance for the event is poised to grow to 30,000 this year from 21,000 last year, when attendees were mostly teens and females. Not missing the “chance for a direct conversation with a very important, hard-to-reach audience,” the movie industry plans to make an appearance “in a major way for the first time.” Lionsgate plans to bring the star of upcoming thriller Nerve, and Warner Bros. will be doing an “elaborate stunt” to promoteFantastic Beasts and Where to Find Them. (The New York Times

Second screen behavior is only becoming more prevalent. Internet users are increasingly turning to additional devices while watching TV programming and commercials, leading “simultaneous usage” to grow to 85% this year from 80% in 2015. According to eMarketer, that’s 182.9 million Americans who are browsing the internet while watching TV at least once a month. Device ownership is also on the rise: smartphone ownership is expected to increase by 11% over the next few years, and tablet ownership by 4%. If the trend continues, more than nine out of ten internet users will be multi-tasking with their devices by 2018. (MediaPost

Older generations may have thing or two to teach Millennials about technology. A new study on adults in the U.K. and U.S. found that 18-34-year-olds tend to be more relaxed when it comes to online security, leading to compromised accounts. When asked if they ever used “easily cracked” passwords like birthdays, the word “password,” and “1234,” the majority of 51-69-year-olds said no, while two-thirds of Millennials who said yes. Not surprisingly, 35% of Millennials report one of their accounts was hacked over the past 12 months. (Quartz

We’ve reached peak Boomerang Generation: There are more Millennials living with their parents than significant others, roommates, or on their own, according to Pew Research data. In 2014, for the “first time in modern history,” about one-third of Millennials reported that they were living at their parents’ home. Although the recession limited the generation financially, the Washington Post says the trend has been “decades in the making, a result of deep-rooted societal transformations in education, work and family building.” Instead of marrying, moving out, and starting families, young adults are instead focusing on career paths, gaining more education, and saving up to move out on their own without the support of a significant other. (Washington Post

Quote of the Day: “I want to travel to Washington, because I love the Twilight series and I'd love to see the place it's based on.”

—Female, 23, CA

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