The Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you definitely shouldn’t miss…

1. Celeb Power (and Which Stars We Hate)

We heard about what kinds of celebrity endorsements work from one Millennial’s perspective, but don’t miss that celebs in ads have the power to make kids choose unhealthy foods, and that if you’re planning on choosing a celebrity endorser you might not want to choose someone from the list and infographic of the current most hated celebs (Gwenyth Paltrow is most hated).
2. More Brand Security Breaches

We gave you the latest "what you need to know now" by exploring brandjacking, but you shouldn’t miss that in the wake of the MTV/BET fake Twitter hack ordeal, Denny’s won more exposure and positive press than either of the faux victims by making fun of them with a simple picture of pancakes. The same day our piece on brandjacking ran, the Associated Press had their own brandjack scare that has Twitter working on a two-step authentication to heighten security
3. More Infinity and Beyond

We wrote about brands and projects stirring up Millennials’ fascination with space travel, but don’t miss that Google has also been in the civilian space race with their Google Lunar XPRIZE competition, giving $30 million in prize money to the first two privately funded teams to land and rove a robotic exploration device on the moon’s surface by 2015.

4. The Rise of the Glassholes
We kept you up to date with Essentials all week, but make sure you don’t miss how many people are actually stealing Netflix, that it’s been reported that 10 million Google Glass smart glasses will ship in the next four years (and that “glasshole” is already a term), or the Hyundai…


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Millennial News Feed

Quote of the Day: "I do not want any of the candidates currently in the running to win the election.”—Male, 22, FL

Snapchat clone Snow is continuing to pull in massive numbers. In a little over a year, the app which lets users add effects, stickers, and filters to their selfies, share their images and videos in a “Story,” and send self-destructing messages, has over 80 million downloads—in comparison, Snapchat had about 10 million downloads in a year after launching. Despite the majority of downloads stemming from Asia—particularly in China where Snapchat is banned—brands like Burger King and Nescafe are jumping on the platform by introducing stickers that can be used on the app globally. (Digiday)

The credit card that has gone viral with young consumers has launched their first marketing campaign. “Reserve What’s Next” is a video series for Chase Sapphire Reserve, featuring James Corden interviewing “innovators in the restaurant, transportation, and lodging fields.” It is aimed “at travelers interested in what’s next in travel,” which describes experience-hungry Millennials. The president of Ypulse, Dan Coates, says the behind-the-scenes approach of the new ads will especially appeal to young consumers, because they “love to geek out over things, digging into the process behind the product.” (The New York Times

They may be digitally-savvy, but Millennials are falling for tech scams more often than you think. A global survey from Microsoft and the National Cyber Security Alliance, found that two in three consumers have experienced a tech support scam in the past year, and 50% of 18-34-year-olds reported to have “continued with a fraudulent interaction.” Pop-ups, unsolicited email, and scam websites have given “an edge” to scammers, who are using them to trick even the “savviest members” of the generation. (Fox News

Nature is often the backdrop for ads targeting Millennials, but many times its intention often misses the mark. The “Millennials-gone-wild” trend in advertising is evoking a sense of freedom for young consumers and allows them to be “more in touch with things that are real, things that are natural as a counter effect to all the digital they have around them.” However, brands need to stay aware of over-saturation, particularly within the apparel industry where the imagery has become stylized and less authentic. (MarketWatch

Dole Food Co. is joining forces with Disney to get kids to eat their fruits and veggies. To fulfill their shared mission of “providing high quality produce to help families lead healthier lives," Dole and Walt Disney Co. have produced a new line of produce branded with Disney characters that will be sold starting next month. The strategy is in line with the food industry’s shift in marketing to focus on parents when selling kids’ products by emphasizing 'health-related benefits,' and adding 'all natural' and 'no sugar' labels. (Los Angeles Times)

Quote of the Day: “The issue I most care about during this presidential election is how we are going to resolve this massive student loan problem.”—Male, 23, PA

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