The Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you definitely shouldn’t miss…

1. Celeb Power (and Which Stars We Hate)

We heard about what kinds of celebrity endorsements work from one Millennial’s perspective, but don’t miss that celebs in ads have the power to make kids choose unhealthy foods, and that if you’re planning on choosing a celebrity endorser you might not want to choose someone from the list and infographic of the current most hated celebs (Gwenyth Paltrow is most hated).
 
2. More Brand Security Breaches

We gave you the latest "what you need to know now" by exploring brandjacking, but you shouldn’t miss that in the wake of the MTV/BET fake Twitter hack ordeal, Denny’s won more exposure and positive press than either of the faux victims by making fun of them with a simple picture of pancakes. The same day our piece on brandjacking ran, the Associated Press had their own brandjack scare that has Twitter working on a two-step authentication to heighten security
 
3. More Infinity and Beyond

We wrote about brands and projects stirring up Millennials’ fascination with space travel, but don’t miss that Google has also been in the civilian space race with their Google Lunar XPRIZE competition, giving $30 million in prize money to the first two privately funded teams to land and rove a robotic exploration device on the moon’s surface by 2015.


4. The Rise of the Glassholes
We kept you up to date with Essentials all week, but make sure you don’t miss how many people are actually stealing Netflix, that it’s been reported that 10 million Google Glass smart glasses will ship in the next four years (and that “glasshole” is already a term), or the Hyundai…

 
 

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Millennial News Feed

Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

Quote of the Day: “Pandora is my favorite app because I LOVE music and creating stations that introduce me to new songs I didn't know about.” –Female, 31, GA

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