The Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you definitely shouldn’t miss…

1. Celeb Power (and Which Stars We Hate)

We heard about what kinds of celebrity endorsements work from one Millennial’s perspective, but don’t miss that celebs in ads have the power to make kids choose unhealthy foods, and that if you’re planning on choosing a celebrity endorser you might not want to choose someone from the list and infographic of the current most hated celebs (Gwenyth Paltrow is most hated).
 
2. More Brand Security Breaches

We gave you the latest "what you need to know now" by exploring brandjacking, but you shouldn’t miss that in the wake of the MTV/BET fake Twitter hack ordeal, Denny’s won more exposure and positive press than either of the faux victims by making fun of them with a simple picture of pancakes. The same day our piece on brandjacking ran, the Associated Press had their own brandjack scare that has Twitter working on a two-step authentication to heighten security
 
3. More Infinity and Beyond

We wrote about brands and projects stirring up Millennials’ fascination with space travel, but don’t miss that Google has also been in the civilian space race with their Google Lunar XPRIZE competition, giving $30 million in prize money to the first two privately funded teams to land and rove a robotic exploration device on the moon’s surface by 2015.


4. The Rise of the Glassholes
We kept you up to date with Essentials all week, but make sure you don’t miss how many people are actually stealing Netflix, that it’s been reported that 10 million Google Glass smart glasses will ship in the next four years (and that “glasshole” is already a term), or the Hyundai…

 
 

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The Newsfeed

Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)

Millennial parents are getting by with a little—ok, maybe a lot—of help from their own parents. A TD Ameritrade survey has found that 19-37-year-olds who have kids get $11,000 on average from their parents through financial support or unpaid labor, and more than half get assistance through childcare or housekeeping weekly. But the assistance isn’t one-sided: three-quarters of 50-70-year-olds with Millennial children say they’re glad to help, and four in ten Millennials say they help their parents too, with an average of $2000 in 2016. (USA TODAYBusiness Wire)

The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)

Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (RackedBusiness Wire

The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes

Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX

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