The Don’t Miss List

Your weekly round-up of the topics we’ve covered this week along with all the things that might not have made it in our posts the first time around, but that you definitely shouldn’t miss…

1. Celeb Power (and Which Stars We Hate)

We heard about what kinds of celebrity endorsements work from one Millennial’s perspective, but don’t miss that celebs in ads have the power to make kids choose unhealthy foods, and that if you’re planning on choosing a celebrity endorser you might not want to choose someone from the list and infographic of the current most hated celebs (Gwenyth Paltrow is most hated).
 
2. More Brand Security Breaches

We gave you the latest "what you need to know now" by exploring brandjacking, but you shouldn’t miss that in the wake of the MTV/BET fake Twitter hack ordeal, Denny’s won more exposure and positive press than either of the faux victims by making fun of them with a simple picture of pancakes. The same day our piece on brandjacking ran, the Associated Press had their own brandjack scare that has Twitter working on a two-step authentication to heighten security
 
3. More Infinity and Beyond

We wrote about brands and projects stirring up Millennials’ fascination with space travel, but don’t miss that Google has also been in the civilian space race with their Google Lunar XPRIZE competition, giving $30 million in prize money to the first two privately funded teams to land and rove a robotic exploration device on the moon’s surface by 2015.


4. The Rise of the Glassholes
We kept you up to date with Essentials all week, but make sure you don’t miss how many people are actually stealing Netflix, that it’s been reported that 10 million Google Glass smart glasses will ship in the next four years (and that “glasshole” is already a term), or the Hyundai…

 
 

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The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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