The Buzz Out Of Comic-Con: 3 Things You Should Know

For years now, Comic-Con National has been the domain of big name movie and entertainment franchises, sometimes overshadowing its origins of comics and sci-fi super fans. But the fact is that Comic-Con is now big business and everyone from major studios pushing new franchises to long-standing TV shows use the convention as an epicenter of fandom from which to make big announcements. After all, if you announce it to your biggest fans, you know they’ll create buzz about it. This year’s convention wrapped on Sunday, and we’ve combed through the news to pick out the tidbits that young consumers are talking about. Here are three Comic-Con things you should know:

1. The Last Season of How I Met Your Mother Is Already A Big Deal
How did five friends who hang out in a bar beat out superheroes and zombie killers to become the most talked-about act on social media after their appearance at Comic-Con? How I Met Your Mother is entering its ninth and final season, and its clear that fans are clamoring for information and eager to talk about what’s coming up on the show. The entire season will take place over the course of one weekend— with their patented flashbacks and flash-forwards included of course. The CBS show used their moment in the spotlight at the convention to poke fun at their long run with a special clip of Ted’s kids very angrily complaining about the long wait to hear the reveal about how their dad finally met their mom. They missed college thanks to his rambling story-telling style!
2. Superman VS. Batman Could Be Coming To A Screen Near You
Superhero films have become Hollywood mainstays, with barely any time passing between reboots and retellings of comic favorites. (There were only five years between the Tobey Maguire Spiderman flicks and the more recent Andrew Garfield…


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Millennial News Feed

Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL

ABC Family is no more—say hello to Freeform. The network is changing their longstanding name in order to attract viewers 14-34-years-old, an audience they are calling “Becomers,” and we know as Millennials. The network sees the rebrand as an natural continuation of their last decade targeting young viewers experiencing their firsts. According to ABC’s research, the name “Family” was a barrier to some new customers. (EW)

Millennials are more wary of credit cards than older consumers, but among those who do have them, they’re not necessarily making their credit scores a priority. According to a report by LoanDepot, only 48% of Millennials know their credit score, compared to 60% of Boomers, and only 37% are confident in their ability to manage credit. (Business Insider)

Our most recent trend report explored all of the ways that Millennials are communicating, online and off, including their love of emojis and GIFs. We found 60% of 13-33-year-olds use emojis once a day or more, and it looks like they’re not the only generation embracing the icons. A study by platform Emogi found that though consumers under 35-years-old are more likely to use them, 62.3% of those over 35 are also frequent users. (Adweek)

The online video market is exploding, and Refinery 29 is one of the sites investing in video to give their Millennial readers even more reason to visit. Refinery is launching 29 new series, 75% of which are original programming, and the videos are being released at a “rate of about 100 a month.” But the content shares some common threads: female empowerment, positivity, and optimism. (Fast Company)

Hyper-personalized products and marketing are an emerging trend, and Uniqlo has a tech-forward take on it. The retailer has created UMood, a machine that helps choose consumers’ clothing based on their mood. Currently being used in Australia, the machine uses brainwave sensors to read how they’re feeling, and then suggests a t-shirt to fit their disposition. (brandchannel)

Quote of the Day: "I want to be able to have, and provide for, a family in the next 3-4 years.” –Male, 20, NC

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