The Buzz Out Of Comic-Con: 3 Things You Should Know

For years now, Comic-Con National has been the domain of big name movie and entertainment franchises, sometimes overshadowing its origins of comics and sci-fi super fans. But the fact is that Comic-Con is now big business and everyone from major studios pushing new franchises to long-standing TV shows use the convention as an epicenter of fandom from which to make big announcements. After all, if you announce it to your biggest fans, you know they’ll create buzz about it. This year’s convention wrapped on Sunday, and we’ve combed through the news to pick out the tidbits that young consumers are talking about. Here are three Comic-Con things you should know:


1. The Last Season of How I Met Your Mother Is Already A Big Deal
How did five friends who hang out in a bar beat out superheroes and zombie killers to become the most talked-about act on social media after their appearance at Comic-Con? How I Met Your Mother is entering its ninth and final season, and its clear that fans are clamoring for information and eager to talk about what’s coming up on the show. The entire season will take place over the course of one weekend— with their patented flashbacks and flash-forwards included of course. The CBS show used their moment in the spotlight at the convention to poke fun at their long run with a special clip of Ted’s kids very angrily complaining about the long wait to hear the reveal about how their dad finally met their mom. They missed college thanks to his rambling story-telling style!
 
2. Superman VS. Batman Could Be Coming To A Screen Near You
Superhero films have become Hollywood mainstays, with barely any time passing between reboots and retellings of comic favorites. (There were only five years between the Tobey Maguire Spiderman flicks and the more recent Andrew Garfield…

 
 

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Millennial News Feed

Quote of the Day: “I really want to visit Tokyo, Japan to see the culture behind the growth of video games, and to eat the food.”—Male, 29, MA

Millennials are ruling music streaming when compared to Gen X and Boomers. A new survey by U.K. streaming service Electric Jukebox shows that 16% of 14-34-year-olds have active subscriptions, compared to 6% of 35-55-year-olds, and 3% of 55 and older. Although they have far more time and spending power, streaming services may currently be too complex for older consumers. In fact, 40% of young Gen X, 42% of old Gen X, and 49% of Boomers choose CDs and radio as the easier option over streaming, while almost half of 18-24-year-olds chose streaming over radio and CDs. (Music Ally

A mom of two has gone viral for her happy Chewbacca video, which has become Facebook Live’s most-watched clip ever. Last week, Candace Payne utilized the platform’s new live feature to show off her latest purchase from Kohl’s: a Star WarsChewbacca mask. Her enthusiasm and infectious laugh generated about 101 million views and got the retailer’s attention. Kohl’s teamed up with social agency Huge to deliver piles of Star Wars toys and $2,500 in Kohl’s gift cards to the micro-famous mom as thanks for her loyalty. (Adweek

In an effort to attract Millennial investors, Starbucks has issued a $500 million U.S. corporate bond for sustainable projects. The sustainability bond is the first for the coffee brand, and will go towards supporting programs for farmers in coffee-growing regions. Last year, Starbucks promised to plant up to one million trees for every coffee bag purchased, which drew in a new group of socially conscious investors. Their latest strategy will continue to strengthen their bond with 18-24-year-olds consumers, who account for 40% of the company’s sales. According to Accenture, Millennials will accumulate some $30 trillion from the generations before them, making them a target market for investors. (Fortune

What’s the secret to beauty box subscriptions’ success? Millennials. Services like Birchbox and GLOSSYBOX have resonated with curious young consumers who are looking for new beauty products and “love the idea of self-indulgence.” Subscription brands have attracted Millennials through social media social influencers. Vloggers’ “unboxing videos” pull in a substantial audience, with one such video receiving 100,000 views in a few days. Male-focused subscription boxes like Harry’s and Dollar Shave Club have also found success with Millennial men for their value and convenience. (Mic

The Great Recession may have caused financial instability, but it didn’t stop “foodie” culture. While dining-out expenditures dipped slightly between 2007 to 2008, they quickly rebounded in 2012, even though income levels had not. Although Millennials especially felt the effects of the recession, they have been linked to the “sustainability of the ‘foodie’ ideology.” To get through the financial crises, Millennials opted to consume experiences instead of expensive material goods like houses or cars. As a result, food has become part of the new status symbols and acts as a form of “social currency.” (Eater

Quote of the Day: “The most important part of prom is the honor of being asked by an upperclassmen.”—Male, 15, NY

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