The Buzz Out Of Comic-Con: 3 Things You Should Know

For years now, Comic-Con National has been the domain of big name movie and entertainment franchises, sometimes overshadowing its origins of comics and sci-fi super fans. But the fact is that Comic-Con is now big business and everyone from major studios pushing new franchises to long-standing TV shows use the convention as an epicenter of fandom from which to make big announcements. After all, if you announce it to your biggest fans, you know they’ll create buzz about it. This year’s convention wrapped on Sunday, and we’ve combed through the news to pick out the tidbits that young consumers are talking about. Here are three Comic-Con things you should know:


1. The Last Season of How I Met Your Mother Is Already A Big Deal
How did five friends who hang out in a bar beat out superheroes and zombie killers to become the most talked-about act on social media after their appearance at Comic-Con? How I Met Your Mother is entering its ninth and final season, and its clear that fans are clamoring for information and eager to talk about what’s coming up on the show. The entire season will take place over the course of one weekend— with their patented flashbacks and flash-forwards included of course. The CBS show used their moment in the spotlight at the convention to poke fun at their long run with a special clip of Ted’s kids very angrily complaining about the long wait to hear the reveal about how their dad finally met their mom. They missed college thanks to his rambling story-telling style!
 
2. Superman VS. Batman Could Be Coming To A Screen Near You
Superhero films have become Hollywood mainstays, with barely any time passing between reboots and retellings of comic favorites. (There were only five years between the Tobey Maguire Spiderman flicks and the more recent Andrew Garfield…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Amazon, because it's so convenient. I can order things on Prime with just a few clicks.”—Female, 27, PA 

For the first time, YouTube has been named as kids’ favorite brand. Market research looking at brand awareness, love, and popularity, and found that the content-sharing platform is the top ranked brand among 6-12-year-olds. Beating out Oreo, M&M’s, and Hershey’s—and media brands like Disney and Nickelodeon—YouTube made its way to the top from seventh place last year because “user-generated content is relatable and aspirational.” Parents weren’t far behind in their approval: YouTube came in 13th on their ranked brand list and 94% say they love or like the brand. (MediaPost)

Specialty backpacks and old-school sandals are trending for back-to-school shopping. Google’s analysis of searches and YouTube traffic reveals that although Herschel’s backpack dominated last year, “the top five [backpacks] for 2016 cover a wider range of styles and functionality.” The most searched backpack this year is from Victoria Secret’s Pink brand, and the second most searched is from Sprayground, which is known for their bold designs and celebrity collaborations. For most popular shoes, Birkenstocks takes the lead for the third year in a row, with search traffic rising 46% from last year. (Adweek

Coffee retailers are capitalizing on Millennials’ cold brew obsession. Cold brew—coffee made through a more complex “extraction method to get more nuanced bean flavors that lack the typical acidity and bitterness of a regular cup of Joe”— has trended thanks to young consumers’ love for iced coffee and authenticity. Sales have increased by 115% from 2014-2015, resulting in $7.9 million in revenue, and brands have taken notice. Dunkin Donuts’s play for “Starbucks-loving Millennials” includes adding cold brew coffee to locations nationwide. (BarkleyCNBC

About a third of 18-34-year-olds are still living at home, but it’s more likely to be happening in certain states. According to 2014 census data, New Jersey has the highest population of Millennials living with their parents at 43.9%. Connecticut and New York followed with 38.8% and 37.4% respectively, signifying the the trend is mostly happening within states that have more expensive rental markets. The lowest rates are where “land is plentiful and people are scarce:” North Dakota had 15.7% of young adults living at home and Wyoming had 18.7%. (Curbed NY)

A popular Snapchat series is making its way to the TV screen. Comedy Central’s Swag-A-Saurus With James Davis became the network’s most watched series on their standalone Snapchat Discover channel.  The digital hit features Davis explaining slang terms like ‘Bye, Felicia’ and ‘Looking Friday,’ and by January 2017 it will become its own TV show bringing together “urban and mainstream comedy.” Davis promises the show will be “lit,” and says he’s “excited to work with a network that embraces [his] point-of-view and purpose-driven comedy.” (Tubefilter

Quote of the Day: “My favorite app is Facebook Messenger because it doesn't tempt me to spend money and it helps me keep in touch with friends.”—Female, 20, IN

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