The British Are Coming…To Teens’ iPods

Adele, Jessie J., Ellie Goulding, and One Direction are not only some of the top artists who’ve taken off in past few years, but they’re also British. The U.S. music scene is filled with artists from the UK who’ve crossed the pond and are shaping American culture. Yes, the U.S. has always appreciated British music from The Beatles to The Rolling Stones (who are celebrating their 50th anniversary this year!), but there’s major momentum again where UK artists are making it in America, taking over the charts, and young fans in particular are eagerly embracing them. Millennials are increasingly interested in music discovery and they're turning to England to find out what's next.

So with that in mind, here are 10 British artists who will soon become household names — some even are already! — among teens and twentysomethings:

Rita OraRita Ora - Imagine a young, Eastern European hybrid of Rihanna and Jessie J. That's Rita Ora, who's known for her impressive style as much as her pop, dance, and R&B sounds.

Conor Maynard is often described as the British Justin Bieber; he got his start on YouTube, blends R&B, hip-hop, and pop, and is a teen heartthrob with fans best known as Mayniacs. However, Conor is paving his own way with original sounds and the support of top artists like Ne-Yo and Frank Ocean.

Ed Sheeran is a folk and acoustic artist who’s already made it in the U.S. with sold out shows and an album that hit number one on iTunes when it first debuted. You can expect to hear his name even more in the coming months, especially as he'll be opening for Taylor Swift on her next tour.

Emeli Sandé is a Scottish soul and R&B singer whose voice is a little like Beyonce, Rihanna, and Alicia Keys, but she's a powerhouse in her own right. You may recognize her from her performances at the Opening…


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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA

Watch your back Instagram. Flipagram’s rise, and its partnership with music labels, could make it the next big sharing platform to watch. The app reached 30 million monthly users after one year, hitting the milestone faster than Facebook and Snapchat before it. Because music can be added to the 30-second photo videos users make, it has set itself apart from competitors Vine and Instagram, and the number of flips made on the platform rose 165% in the last year. (Forbes)

The final film of The Hunger Games franchise is in theatres, ending a wildly successful run at the box office. The movies weren’t considered a sure thing, but became a “runaway smash” because they perfectly matched Millennials’ mindset, becoming “an all-purpose metaphor for life as a young person in the post-recession era.” The theory is that because books debuted just as the recession was beginning, the dark tone and cutthroat storyline aligned with their experiences. (We happen to agree.) (Vox

Millennials continue to think more positively about technology than other generations. According to a 2015 poll, Millennials are more likely than Xers and Boomers to think tech helps them to learn new skills, has a positive impact on their relationships with friends, and allows them to live life the way they want. More than half of Millennials believe that technology positively effects their happiness, compared to 42% of Xers, and 30% of Boomers. (MediaPost)

Millennials might be less traditionally religious than older generations, but they are just as spiritual. While fewer Millennials say religion is very important, attend weekly religious services, or pray every day than Xers, Boomers, and Silents, they are equally likely to think about the meaning and purpose of life, and feel a sense of gratitude or thankfulness each week. (Pew Research)

Advertisements on YouTube Kids are getting the app into some trouble. Ads for junk food regularly appear on the platform “in the form of funny contests and animated stories,” and two complaints have been filed calling for an investigation of food marketers, videos programmers, and Google. The complaints argue that food companies have not lived up to their promises to keep junk food marketing off the app. (NYTimes)

Quote of the Day: "It wouldn’t be Thanksgiving without my brother suggesting we don't celebrate and just order pizza.” -Male, 15, GA

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