The British Are Coming…To Teens’ iPods

Adele, Jessie J., Ellie Goulding, and One Direction are not only some of the top artists who’ve taken off in past few years, but they’re also British. The U.S. music scene is filled with artists from the UK who’ve crossed the pond and are shaping American culture. Yes, the U.S. has always appreciated British music from The Beatles to The Rolling Stones (who are celebrating their 50th anniversary this year!), but there’s major momentum again where UK artists are making it in America, taking over the charts, and young fans in particular are eagerly embracing them. Millennials are increasingly interested in music discovery and they're turning to England to find out what's next.

So with that in mind, here are 10 British artists who will soon become household names — some even are already! — among teens and twentysomethings:

Rita OraRita Ora - Imagine a young, Eastern European hybrid of Rihanna and Jessie J. That's Rita Ora, who's known for her impressive style as much as her pop, dance, and R&B sounds.

Conor Maynard is often described as the British Justin Bieber; he got his start on YouTube, blends R&B, hip-hop, and pop, and is a teen heartthrob with fans best known as Mayniacs. However, Conor is paving his own way with original sounds and the support of top artists like Ne-Yo and Frank Ocean.

Ed Sheeran is a folk and acoustic artist who’s already made it in the U.S. with sold out shows and an album that hit number one on iTunes when it first debuted. You can expect to hear his name even more in the coming months, especially as he'll be opening for Taylor Swift on her next tour.

Emeli Sandé is a Scottish soul and R&B singer whose voice is a little like Beyonce, Rihanna, and Alicia Keys, but she's a powerhouse in her own right. You may recognize her from her performances at the Opening…

 
 

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Millennial News Feed

Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

Quote of the Day: “Pandora is my favorite app because I LOVE music and creating stations that introduce me to new songs I didn't know about.” –Female, 31, GA

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