The British Are Coming…To Teens’ iPods

Adele, Jessie J., Ellie Goulding, and One Direction are not only some of the top artists who’ve taken off in past few years, but they’re also British. The U.S. music scene is filled with artists from the UK who’ve crossed the pond and are shaping American culture. Yes, the U.S. has always appreciated British music from The Beatles to The Rolling Stones (who are celebrating their 50th anniversary this year!), but there’s major momentum again where UK artists are making it in America, taking over the charts, and young fans in particular are eagerly embracing them. Millennials are increasingly interested in music discovery and they're turning to England to find out what's next.

So with that in mind, here are 10 British artists who will soon become household names — some even are already! — among teens and twentysomethings:

Rita OraRita Ora - Imagine a young, Eastern European hybrid of Rihanna and Jessie J. That's Rita Ora, who's known for her impressive style as much as her pop, dance, and R&B sounds.

Conor Maynard is often described as the British Justin Bieber; he got his start on YouTube, blends R&B, hip-hop, and pop, and is a teen heartthrob with fans best known as Mayniacs. However, Conor is paving his own way with original sounds and the support of top artists like Ne-Yo and Frank Ocean.

Ed Sheeran is a folk and acoustic artist who’s already made it in the U.S. with sold out shows and an album that hit number one on iTunes when it first debuted. You can expect to hear his name even more in the coming months, especially as he'll be opening for Taylor Swift on her next tour.

Emeli Sandé is a Scottish soul and R&B singer whose voice is a little like Beyonce, Rihanna, and Alicia Keys, but she's a powerhouse in her own right. You may recognize her from her performances at the Opening…

 
 

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The Newsfeed

Quote of the Day: “When a brand can adapt to all shoppers, it makes me trust them more.”

—Female, 24, MI

A startup is leveraging angry tweets to let brands find new consumers, and engineer some incredibly personalized marketing. Customer service listening tool SocialRank Realtime allows brands to view a dashboard of tweets from consumers “who might be fans of theirs in the future.” For example, after viewing a tweet from a potential consumer about a flight delay, an airport restaurant might send over a cup of coffee to their location. The tool touts its ability to let brands to create “real relationships” with consumers and has already signed on Juicy Couture and Aéropostale. (Business Insider)  

Teens are watching influencers on YouTube, but what are the teen influencers watching? According to an Influenster survey of 14-51-year-old “tastemaker consumers,” 93% of 14-18-year-old influencers are watching product reviews—compared to 86% of overall respondents. Haul videos came in next in popularity at 76% (24% more than overall), followed by unboxing videos at 71% (19% more than overall). Seven in ten teen influencers are also watching YouTube videos at least once a day, and 42% say they can watch between six to 15 per sitting. (eMarketer

Pokémon Go is still going. The revolutionary game, which attracted 500 million users in eight weeks last summer, has made an estimated $1 billion in the last seven months and reports “a very large level” of users. The second version of the game will soon be released, with 80 new monsters to catch—which is good news for brands. According to the CEO of Niantic Labs, the game will soon be integrating ads that fit in organically to the platform, and the game’s partnership with Starbucks on a Pokémon Go beverage “opened a lot of people’s eyes to start imagining other cool things that you can do.” (Adweek

Wattpad is the latest company getting into storytelling via text messages. The social publishing platform has launched mobile app Tap, where readers can discover “chat-style” stories across genres like horror, romance, drama and more. Although fiction app Hooked and kid-targeted Amazon Rapids takes a similar approach, Tap is the only one that takes a “voyeuristic” angle, giving readers the feeling that they’re reading through someone else’s chat messages—a move that can appeal to teenagers and young adults. (TechCrunch

Nordstrom is going above and beyond the “typical department store” offerings to reach young consumers. Earlier this week, the retailer launched the Lab—an incubator venture that showcases indie, new designers with “completely different audiences, messages, and points of view.” Each season will bring a new crop of designers, and according to the retailer, new stories: “It's the full package — who is the designer, what is their story, what do they stand for, why are they doing what they are doing, who is it for. There’s an authenticity [in that].” (Racked

Quote of the Day: “For my engagement ring, I want a tattoo. No ring.”—Female, 30, AZ

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