The British Are Coming…To Teens’ iPods

Adele, Jessie J., Ellie Goulding, and One Direction are not only some of the top artists who’ve taken off in past few years, but they’re also British. The U.S. music scene is filled with artists from the UK who’ve crossed the pond and are shaping American culture. Yes, the U.S. has always appreciated British music from The Beatles to The Rolling Stones (who are celebrating their 50th anniversary this year!), but there’s major momentum again where UK artists are making it in America, taking over the charts, and young fans in particular are eagerly embracing them. Millennials are increasingly interested in music discovery and they're turning to England to find out what's next.

So with that in mind, here are 10 British artists who will soon become household names — some even are already! — among teens and twentysomethings:

Rita OraRita Ora - Imagine a young, Eastern European hybrid of Rihanna and Jessie J. That's Rita Ora, who's known for her impressive style as much as her pop, dance, and R&B sounds.

Conor Maynard is often described as the British Justin Bieber; he got his start on YouTube, blends R&B, hip-hop, and pop, and is a teen heartthrob with fans best known as Mayniacs. However, Conor is paving his own way with original sounds and the support of top artists like Ne-Yo and Frank Ocean.

Ed Sheeran is a folk and acoustic artist who’s already made it in the U.S. with sold out shows and an album that hit number one on iTunes when it first debuted. You can expect to hear his name even more in the coming months, especially as he'll be opening for Taylor Swift on her next tour.

Emeli Sandé is a Scottish soul and R&B singer whose voice is a little like Beyonce, Rihanna, and Alicia Keys, but she's a powerhouse in her own right. You may recognize her from her performances at the Opening…

 
 
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Millennial News Feed

Quote of the Day: “I like going to eat out because I like supporting local businesses.” –Female, 31, WA

Millennials are foodies, but brands might be missing the opportunity to target their plate obsessions. Only 11% of 18-29-year-olds feel like food advertising is aimed at them, according to a recent survey in the UK. If brands want to change that number, they’ll likely have to take a different approach: 47% of this age group uses social media for recipe inspiration (#foodporn) and they reportedly share pictures of food around three times a week. Ypulse’s own research has also found they are adventurous eaters, with 89% of 13-32-year-olds open to trying new foods. (Marketing Magazine)

Should students be learning while standing? Standing desks are becoming more common in the workplace, and now an elementary school in California is swapping out traditional desks for standing desks after the founders of San Francisco CrossFit discovered their own children were sitting for up to six hours a day. Studies have shown that using standing desks correlates with increases in both concentration and daily calories burned, and could dramatically help in the battle against childhood obesity. (Fast Company)

A new kind of hotel is attracting young consumers in droves by going minimalist and offering more affordable, interesting places to stay. These “select service” hotels are the fastest growing segment of the industry and big brands’ answer to Airbnb. The hotels accommodate Millennials’ travel preferences by cutting out amenities like room service, offering more social spaces, and incorporating local elements in food and design. (BuzzFeed)

Sometimes sex doesn’t sell. Abercrombie & Fitch has been known for pushing the boundaries of sexualized marketing, but have now announced that they’ll be stopping the use of shirtless models and sexy images on bags, in-store photos, and other marketing materials. The retailer will also be ending their policy to hire sales staff based on “body type or physical attractiveness.” The changes are a part of the brand’s focus on becoming more customer-friendly after falling out of favor with young consumers. (WSJ

The story of a 5-year-old’s transition from girl to boy has gone viral, sparking conversation around transgender children. The segment, “Jacob’s Journey,” has been viewed over 11 million times on the show’s Facebook page, and is a piece of NBCNightly News’ six part series examining how families raise transgender kids. Jacob Lemay was born female, but his family has embraced his male identification, saying, “He's a different person, he's becoming himself." (Business Insider)

By searching Ypulse.com, you can quickly find the Millennial and teen stats you need to get you up to speed on young consumers. Silver and Gold subscribers have access to thousands of insight articles, curated up-to-date Millennial news items, a live mobile and social Q&A network, and thousands of statistics of Millennials drawn from our monthly national survey of 13-32-year-olds. Your search can begin and end with us. (Ypulse)

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