The British Are Coming…To Teens’ iPods

Adele, Jessie J., Ellie Goulding, and One Direction are not only some of the top artists who’ve taken off in past few years, but they’re also British. The U.S. music scene is filled with artists from the UK who’ve crossed the pond and are shaping American culture. Yes, the U.S. has always appreciated British music from The Beatles to The Rolling Stones (who are celebrating their 50th anniversary this year!), but there’s major momentum again where UK artists are making it in America, taking over the charts, and young fans in particular are eagerly embracing them. Millennials are increasingly interested in music discovery and they're turning to England to find out what's next.

So with that in mind, here are 10 British artists who will soon become household names — some even are already! — among teens and twentysomethings:

Rita OraRita Ora - Imagine a young, Eastern European hybrid of Rihanna and Jessie J. That's Rita Ora, who's known for her impressive style as much as her pop, dance, and R&B sounds.

Conor Maynard is often described as the British Justin Bieber; he got his start on YouTube, blends R&B, hip-hop, and pop, and is a teen heartthrob with fans best known as Mayniacs. However, Conor is paving his own way with original sounds and the support of top artists like Ne-Yo and Frank Ocean.

Ed Sheeran is a folk and acoustic artist who’s already made it in the U.S. with sold out shows and an album that hit number one on iTunes when it first debuted. You can expect to hear his name even more in the coming months, especially as he'll be opening for Taylor Swift on her next tour.

Emeli Sandé is a Scottish soul and R&B singer whose voice is a little like Beyonce, Rihanna, and Alicia Keys, but she's a powerhouse in her own right. You may recognize her from her performances at the Opening…

 
 

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Quote of the Day: 

Q: What goals do you have for yourself that your parents did not have? 

A: “Working for myself, finding a career field that fits with both my interests and skills, being in a relationship(s?) that is healthy and promotes growth (not necessarily marriage)…” –Male, 23, D.C.

Summer isn’t over yet, but there is already a prediction for what will be THE toy of the holiday season. The BB-8 droid, viral star of the Star Wars: The Force Awakens trailer, has been made into a real, working remote-control toy “every Star Wars fan has dreamed of owning.” The BB-8 droid can be controlled via smartphone app and with verbal commands, and operates like a remote control car—with the added magic of a robot head staying balanced on top of it. (WSJ)

“Give me my mobile TV!” According to Ericsson’s new media report, more than half of Millennials’ entertainment viewing time (53%) is spent on smartphones, tablets, and laptops. The numbers are even more dramatic among teens, who are watching nearly 75% of their TV and videos on mobile. Unsurprisingly, younger viewers are also watching linear TV less than older audiences, with 60% of 16-34-year-olds watching everyday, compared to 82% of 60-69-year-olds. (The Verge)

Major entertainment brands and TV networks are teaming up to solve the problem of the “growing legion of missing kids.” (See above.) The recently formed Coalition for Innovative Media Measurement is backed by Time Warner, Disney, NBCU, and many others, and is studying the viewing behavior of 2-17-year-olds to create a new measurement system that could account for all of the ways that they consume video—outside of “’old-school’ TV.” (Variety)

The teen years used to be all about fitting in, but for today’s middle and high schoolers, standing out is so much cooler than being like everyone else. Ypulse’s own Chief Content Officer MaryLeigh Bliss weighed in with a little why behind the what: “Teenagers have grown up learning innately about personal branding in order to stand out in a sea of billions of people. If you want followers and likes, you have to display photos and videos that show you doing and wearing interesting things. Otherwise you’re going to fade into the background.” (The Globe and Mail)

Children’s nonfiction is having a moment. Nonfiction children’s book sales have reportedly spiked, going up 38% in the last year for Penguin Young Readers Group. At Scholastic, Minecraft handbooks have in-print figures over 17.5 million, and non-fiction annuals like Scholastic Year in Sports have become so popular they are expanding the series with a gaming edition. (Publishers Weekly)

Quote of the Day: “My aspiration is to retire early and travel!” –Male, 27, CA

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