The British Are Coming…To Teens’ iPods

Adele, Jessie J., Ellie Goulding, and One Direction are not only some of the top artists who’ve taken off in past few years, but they’re also British. The U.S. music scene is filled with artists from the UK who’ve crossed the pond and are shaping American culture. Yes, the U.S. has always appreciated British music from The Beatles to The Rolling Stones (who are celebrating their 50th anniversary this year!), but there’s major momentum again where UK artists are making it in America, taking over the charts, and young fans in particular are eagerly embracing them. Millennials are increasingly interested in music discovery and they're turning to England to find out what's next.

So with that in mind, here are 10 British artists who will soon become household names — some even are already! — among teens and twentysomethings:

Rita OraRita Ora - Imagine a young, Eastern European hybrid of Rihanna and Jessie J. That's Rita Ora, who's known for her impressive style as much as her pop, dance, and R&B sounds.

Conor Maynard is often described as the British Justin Bieber; he got his start on YouTube, blends R&B, hip-hop, and pop, and is a teen heartthrob with fans best known as Mayniacs. However, Conor is paving his own way with original sounds and the support of top artists like Ne-Yo and Frank Ocean.

Ed Sheeran is a folk and acoustic artist who’s already made it in the U.S. with sold out shows and an album that hit number one on iTunes when it first debuted. You can expect to hear his name even more in the coming months, especially as he'll be opening for Taylor Swift on her next tour.

Emeli Sandé is a Scottish soul and R&B singer whose voice is a little like Beyonce, Rihanna, and Alicia Keys, but she's a powerhouse in her own right. You may recognize her from her performances at the Opening…

 
 

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Millennial News Feed

Quote of the Day: “My favorite online celebrity is Jenna Marbles because she is hilarious and weird. I like how honest she is.”

— Female, 22, CA

Millennials are looking for multicultural products. According to a new Harris poll, over eight in ten 18-34-year-olds say they love exposure to different cultures, and about 32% say that purchasing and consuming foods with “multicultural flavors” is very important, compared to 27% of 35-44-year-olds and 45-54-year-olds. Almost half of Millennials also say they’re willing to spend more on brands that understand multicultural needs, and 65% agree they’re more likely to shop with a retailer that offers a wide selection of multicultural products.
(Drug Store News

National Geographic Kids is joining the chatbot revolution with a T-Rex bot. Tina the T-Rex is one of the latest bots to join Facebook Messenger, and was created to answer kids’ questions about dinosaurs. Tina’s ultimate goal is to sell subscriptions—she prompts users to sign up for the magazine at the end of conversations—and to let the brand get “into the mindset of its readers,” to form more personal relationships. Since Facebook accounts are limited to 13-year-old and older, National Geographic Kids hopes that, like their magazine, parents will use the bot along with their kids. (Digiday

Universal has discovered the “magic formula” to bring in Millennial dollars. According to a Foursquare analysis of foot traffic to theme parks, market share for Universal’s parks increased from 11% to 15-16% between 2014 to 2016, and almost half of the visitors during that time were 18-34-year-olds. Wizards and zombies are reportedly drawing in Millennials: Universal’s 2014 launch of the Wizarding World of Harry Potter spurred a 25% increase in visits mostly from Millennials for several weeks, and a recently opened Walking Dead attraction bought in 35% more Millennials than usual. (Skift

Brands who have jumped into VR may be making a very smart investment. A new survey from Greenlight VR reveals that over half of adult consumers say they are more likely to purchase from a brand that uses VR over a brand that doesn’t, most likely because 71% believe brands that use the technology seem more "forward-thinking and modern." Even consumers who have yet to try VR “had good things to say about the technology:” over nine in ten report “positive feelings” after watching an informational video on VR, 65% say they are interested in trying it, and 32% are surprised with its capabilities. (Adweek

GoldieBlox is continuing to go digital to spread the fundamentals of coding to kids. The educational brand “best known for its line of engineering toys aimed at young girls,” has launched their first paid app, GoldieBlox: Adventures in Coding. The puzzle-centric game follows Goldie, a young engineer delivering cupcakes, and asks players to “execute a sequence of commands,” to get her from one destination to another. The company has begun splitting their product development efforts between physical and digital, because “kids are spending increasingly more time playing on devices.” (TechCrunch

Quote of the Day: “You want me to list every concert I’ve been to in the past year? Are you nuts? I've been to like 30 so far this year.”

—Male, 29, NY

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