The Break-Up Video That Broke the Internet is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A famous YouTube couple announced their break-up in a very viral video, an 11-year-old freestyle rapper may be the next yodeling boy, Legally Blonde 3 is in the works and the internet has lots of feelings about it, and more links to click on our viral list!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Break-Up Video That Broke the Internet

A famous YouTube couple announced their break-up this week in a shockingly candid post that has racked up over 26 million views on YouTube. In a video entitled “we broke up,” comedians Liza Koshy and David Dobrik announced the end of their highly-documented relationship, explaining what prompted it through a mix of tears and laughter. The two have a combined 21 million subscribers between them, so it should come as no surprise that the confessional content quickly shot up to one of the top trending videos on the platform, gaining over 16 million views two days after being posted. But it’s the unconventional tactic, the broadcast of raw emotions, and the seemingly sincere desire from both parties to remain friends that has made the video go viral beyond their followers. It also begs the question, is this the future of splitting up?

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingAn 11-Year-Old’s Freestyle Raps Go Viral

The internet may have discovered its next Walmart Yodeling Boy. Last month, the very talented 11-year-old Alaya High posted a three-part freestyle rap series on Instagram that captured the attention of several famous Twitter and Instagram accounts, including BET and The Shade Room. Cross-posting from the accounts catapulted her views into the hundreds of thousands, making her incredible skills go viral and landing her an interview with a well-known hip hop station in Atlanta. Clearly on the path to stardom, High has since posted another three-part series to her Instagram which has so far generated over one million views…


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Quote of the Day: “Supernatural is a guilty pleasure show.  While it isn't very consistent in terms of plotline, it’s a fun show with a lovable cast, and it’s ludicrous story keeps you wondering what is next.”—Female, 26, GA

Millennial women are taking over proposing, and looking up ways to pop the question. On Pinterest, “women propose to men ideas” is being searched more than ever, with popularity of the term rising 336% year-over-year. And women aren’t just getting down on one knee to propose to men: the term with the greatest growth from 2017 is “unique lesbian proposals,” which saw a 1,352% rise. Pinterest also found that emerald engagement rings are trending, demonstrating Millennials’ growing interest in non-diamond options. (The Cut)

Dave & Buster’s is positioned to win over experience-loving Millennials. Despite disappointing earnings of late, investors are buying up the experiential restaurant’s stock during its dip because (as one analyst explains) they “believe [Dave & Buster's] can outperform other full-service concepts and drive multiple expansion as it proves itself as a differentiated growth concept.”  Our Experiencification trend backs up their bet, finding that 74% of Gen Z & Millennials would rather spend money on experiences than products. (TheStreet)

Airlines made for Millennials are failing. Air France is thinking about shuttering Joon, their trendy airline, just one year after it took flight. As it turns out, Generation Wanderlust values one thing above amenities like stylish steward outfits and smart tech: value itself. The airlines that are seeing success are budget-friendly first and foremost, like Norwegian Air. ICF Aviation’s SVP sums it up, “What does a [M]illennial want in an airline? A low fare and a good schedule…They don’t want more purple lighting.” (Vox)

Fortnite isn’t just “the most important game of 2018"—it’s “a cultural tsunami.” Nearly 80 million people played the battle royale-style game that’s taking over the internet this year, and over 65% of Fortnite’s players are under-24-years-old. If that’s not enough evidence that brands should cashing in on the craze, celebrities like Drake are playing the game and sports stars like Antoine Griezmann are doing Fortnite’s signature emote dances on the field. (CNET)

Media companies could be under-estimating Nickelodeon’s young fandom. Nielsen reports that two-11-year-olds spent 23 hours each week watching TV in the second quarter of 2018, with almost 15 of those hours taken up by live TV or DVR-recorded content. While Nickelodeon ratings may be down, they’re still the leader of kids’ networks, accounting for 67% of all ad-supported kids’ TV viewing. However, 74% of Millennial parents tell Ypulse that their children watch more content on streaming services than cable. (Bloomberg)

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

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