The Break-Up Video That Broke the Internet is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A famous YouTube couple announced their break-up in a very viral video, an 11-year-old freestyle rapper may be the next yodeling boy, Legally Blonde 3 is in the works and the internet has lots of feelings about it, and more links to click on our viral list!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Break-Up Video That Broke the Internet

A famous YouTube couple announced their break-up this week in a shockingly candid post that has racked up over 26 million views on YouTube. In a video entitled “we broke up,” comedians Liza Koshy and David Dobrik announced the end of their highly-documented relationship, explaining what prompted it through a mix of tears and laughter. The two have a combined 21 million subscribers between them, so it should come as no surprise that the confessional content quickly shot up to one of the top trending videos on the platform, gaining over 16 million views two days after being posted. But it’s the unconventional tactic, the broadcast of raw emotions, and the seemingly sincere desire from both parties to remain friends that has made the video go viral beyond their followers. It also begs the question, is this the future of splitting up?

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingAn 11-Year-Old’s Freestyle Raps Go Viral

The internet may have discovered its next Walmart Yodeling Boy. Last month, the very talented 11-year-old Alaya High posted a three-part freestyle rap series on Instagram that captured the attention of several famous Twitter and Instagram accounts, including BET and The Shade Room. Cross-posting from the accounts catapulted her views into the hundreds of thousands, making her incredible skills go viral and landing her an interview with a well-known hip hop station in Atlanta. Clearly on the path to stardom, High has since posted another three-part series to her Instagram which has so far generated over one million views…


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Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

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