The Break-Up Video That Broke the Internet is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A famous YouTube couple announced their break-up in a very viral video, an 11-year-old freestyle rapper may be the next yodeling boy, Legally Blonde 3 is in the works and the internet has lots of feelings about it, and more links to click on our viral list!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Break-Up Video That Broke the Internet

A famous YouTube couple announced their break-up this week in a shockingly candid post that has racked up over 26 million views on YouTube. In a video entitled “we broke up,” comedians Liza Koshy and David Dobrik announced the end of their highly-documented relationship, explaining what prompted it through a mix of tears and laughter. The two have a combined 21 million subscribers between them, so it should come as no surprise that the confessional content quickly shot up to one of the top trending videos on the platform, gaining over 16 million views two days after being posted. But it’s the unconventional tactic, the broadcast of raw emotions, and the seemingly sincere desire from both parties to remain friends that has made the video go viral beyond their followers. It also begs the question, is this the future of splitting up?

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingAn 11-Year-Old’s Freestyle Raps Go Viral

The internet may have discovered its next Walmart Yodeling Boy. Last month, the very talented 11-year-old Alaya High posted a three-part freestyle rap series on Instagram that captured the attention of several famous Twitter and Instagram accounts, including BET and The Shade Room. Cross-posting from the accounts catapulted her views into the hundreds of thousands, making her incredible skills go viral and landing her an interview with a well-known hip hop station in Atlanta. Clearly on the path to stardom, High has since posted another three-part series to her Instagram which has so far generated over one million views…


Want to talk to us about the article
or dive into a custom study?

The Newsfeed

Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies