The Break-Up Video That Broke the Internet is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A famous YouTube couple announced their break-up in a very viral video, an 11-year-old freestyle rapper may be the next yodeling boy, Legally Blonde 3 is in the works and the internet has lots of feelings about it, and more links to click on our viral list!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Break-Up Video That Broke the Internet

A famous YouTube couple announced their break-up this week in a shockingly candid post that has racked up over 26 million views on YouTube. In a video entitled “we broke up,” comedians Liza Koshy and David Dobrik announced the end of their highly-documented relationship, explaining what prompted it through a mix of tears and laughter. The two have a combined 21 million subscribers between them, so it should come as no surprise that the confessional content quickly shot up to one of the top trending videos on the platform, gaining over 16 million views two days after being posted. But it’s the unconventional tactic, the broadcast of raw emotions, and the seemingly sincere desire from both parties to remain friends that has made the video go viral beyond their followers. It also begs the question, is this the future of splitting up?

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingAn 11-Year-Old’s Freestyle Raps Go Viral

The internet may have discovered its next Walmart Yodeling Boy. Last month, the very talented 11-year-old Alaya High posted a three-part freestyle rap series on Instagram that captured the attention of several famous Twitter and Instagram accounts, including BET and The Shade Room. Cross-posting from the accounts catapulted her views into the hundreds of thousands, making her incredible skills go viral and landing her an interview with a well-known hip hop station in Atlanta. Clearly on the path to stardom, High has since posted another three-part series to her Instagram which has so far generated over one million views…

 
 

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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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