The Art World the Millennial Way

Much as the wine industry is currently transitioning from catering to highbrow Boomers to understanding Millennial-tailored (less exclusive) tastes, the art world is in a stage of reinvention. Once considered elusive and elite, fine art is opening up to the masses in order to attract younger consumers: twenty to thirty-somethings with limited budgets but the penchant to splurge on (certain) luxury items during their own transition into financially independent adulthood. Internet-savvy Millennials have the means to search across platforms for art that fits their design sense, but new start-ups want the art buying experience to be about more than just a transaction. Developing the idea that art can be an immersive experience, these start-ups aim to educate, excite, and build communities around modern art worlds, connecting enthusiasts with experts to expand knowledge at both ends and create a melting pot of interaction. The worlds of mixed media, canvases, historical artifacts, abstract paintings and sculpture are being intertwined in new ways in one marketplace, brought together by the eclectic tastes and desires of Millennials. The following five start-up efforts are moving the art world into the future by creating platforms that expose art to masses, and embracing the next generation of art collectors:

1. Artsy
Making Luxury Accessible
The Twitter tagline for Artsy reads: “Making the art world accessible to anyone with an internet connection.” Created in a Princeton dorm room and launched as a start-up in 2010, Artsy aims to do for fine art what Moda Operandi and Gilt have done for high fashion, pulling back the art world’s curtain of exclusivity for the masses. The company’s Millennial mindset has it merging the art world and the digital space using its unique Art Genome…

 
 

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The Newsfeed

Quote of the Day: “I think we’re already seeing alcohol lose its health halo. Next, the assumption that alcohol is essential to a good, sophisticated life will fade.”—Joy Manning, Deputy Editor, Edible Communities (Medium)

“The doofus dad” TV stereotype is being remade for role-resisting Millennial parents. Inept at care-taking and almost everything else, the tired stereotype is saying its last “D’Oh!” as The Simpson’s Homer Simpson and Peppa Pig’s Daddy Pig get replaced with a new wave of capable fathers like Bluey’s Bandit. The switch could have a real impact on the way kids understand family life, with one research fellow explaining, “The media reflects reality and also constructs reality.” (SMH)

Apple's new subscription gaming service Arcade will cannibalize its own App Store downloads—and that’s a good thing. Downloads in the App Store are on the decline, despite mobile gaming maintaining popularity and raking in revenue. If Apple can turn Arcade into young gamers’ go-to for mobile play, they’ll be poised for success that could outstrip even Apple TV and Apple Music. (The Motley Fool)

Gen Z music artists are “post-genre.” Mixing several influences into one song has become a way for rising artists to set themselves apart, and thanks to self-upload services like SoundCloud, they don’t need music industry exec’s approval. Meanwhile, the Genreless Generation can curate blended playlists via Spotify to fit moods and occasions rather than “rock” or “pop” and are streaming has also globalized their content consumption, so U.S. genres are no longer a limit. (Vice)

Carl’s Jr. has a CBD-infused burger that costs exactly $4.20. The chain restaurant is giving fast food a Cannabis Infusion, but only at one Denver, Colorado location, and only for one day. The Rocky Mountain High Cheese Burger Delight packs 5 mg of the chemical that won’t get you high. CBD is the trendy ingredient du jour, with 57% of 18-36-year-olds telling us they’re interested in trying it, and the chemical has made its way into everything from lotion to La Croix-like beverages. (LAT)

Axe is challenging masculinity with “bathsculinity.” The brand has been blurring gender lines for the Genreless Generation for years now, and their latest series of YouTube spots is showing that men can take baths, too. They’ve enlisted comedian Lil Rel Howery, who takes bubble baths surrounded by candles in the humorous videos. And they couldn’t be more on-trend: bath time is seeing a surge as a salve for Millennial anxiety. (Marketing Dive)

Quote of the Day: “I think for a cohesive strategy and for really helping to build awareness as well as grow the market size for new things, there's definitely digital and social media. But also, there has to be this in-real-life element.”—Alicia Yoon, Founder, Peach & Lily (YPulse)

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