The ‘90s May Have Saved Urban Outfitters: The Friday Don’t Miss List

The ‘90s are still all that (and Urban Outfitters is happy about it), the latest tech is now for rent, gamifying financial responsibility for Millennials, and more news to know about young consumers…

1.The ‘90s May Have Saved Urban Outfitters  

In 2014, we asked Millennials which decade had the best culture, from music and movies, to clothing and cars, 46% of 13-32-year-olds, and 50% of 18-32-year-olds, said the ‘90s. Years later, the ‘90s revival is still going strong—if you need proof, just check out a Millennial or teen’s closet. Don’t miss how Urban Outfitters may have gotten themselves back on track by cashing in on the nostalgia trend. After years of decreasing sales, the retailer has experienced a 5% spike on the heels of their “'90s-tinged collaborations” with classics like Calvin Klein, Adidas Originals, Fila, and Wrangler. Targeting 18-28-year-olds, their new strategy is “offering customers product[s] he or she can’t get anywhere but Urban Outfitters," and teaming up with brands that “get” their young (nostalgia obsessed) consumers.

2. Tech For Rent

Millennials’ Less is More mentality is driving the growth of rental services that offer everything from furniture to clothing. Don’t miss how the trend is even pushing into the tech sector. Grover is a startup renting out smartphones, laptops, wearables, and more for a monthly fee, telling customers to “Buy Less. Experience More.” The tech rental service offers 13 categories of products, including devices that have only recently hit the market. (Think smartwatches and VR headgear.)

 

3. Credit Scores Get Gamified

Millennials are not the most financially secure generation, and their aversion to financial advisors isn’t helping matters. New research on marketing financial services to Millennials has found that the industry…

 
 

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The Newsfeed

Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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