The 21 Holiday Gifts Gen Z & Millennials Are Wishing For

What do Gen Z and Millennial consumers want for Christmas? We know what’s at the top of their holiday wishlists…

We’ve explored where young consumers plan to shop for the holidays, and what Gen Z and Millennials are planning to buy this upcoming retail holiday weekend—but what about the gifts they want to receive?

Not only will Gen Z and Millennials’ wishlists be driving the holiday shopping behaviors of older generations, but these young shoppers also see the holidays as a chance to treat themselves to the things they really want—with massive deals and the upcoming discounts of Black Friday and Cyber Monday giving them built-in reasons to buy. In our holiday shopping survey, we found that almost 40% of 13-36-year-olds plan to buy “gifts” for themselves this season—and their estimated budget to buy things for themselves is nearly as high as their budget to buy gifts for others. Tis the season to treat yo’self!

With all that in mind, we once again got to the bottom of what young consumers really want this holiday season, asking 1000 13-36-year-olds to tell us, “What is ONE thing is at the top of your holiday wishlist?”* And for the first time in years, cold hard cash was dethroned from its top spot on the ranking:

*This was an open-end response question to allow us to capture the full range of items that Gen Z and Millennial consumers want for the holidays—without our preconceived ideas shaping their responses. As with any qualitative question, the responses include those that are top of mind and those that are most popular. The lists are ordered according to number of responses received, and alphabetically when ties occurred.

What’s At the Top of Their Holiday Wishlist

13-36-year-olds

  1. Clothing / Accessories
  2. Cash
  3. Travel
  4. Smartphone
  5. Shoes / Sneakers / Boots
  6. Gift…
 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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