What do Gen Z and Millennial consumers want for Christmas? We know what’s at the top of their holiday wishlists…
We’ve explored where young consumers plan to shop for the holidays, and what Gen Z and Millennials are planning to buy this upcoming retail holiday weekend—but what about the gifts they want to receive?
Not only will Gen Z and Millennials’ wishlists be driving the holiday shopping behaviors of older generations, but these young shoppers also see the holidays as a chance to treat themselves to the things they really want—with massive deals and the upcoming discounts of Black Friday and Cyber Monday giving them built-in reasons to buy. In our holiday shopping survey, we found that almost 40% of 13-36-year-olds plan to buy “gifts” for themselves this season—and their estimated budget to buy things for themselves is nearly as high as their budget to buy gifts for others. Tis the season to treat yo’self!
With all that in mind, we once again got to the bottom of what young consumers really want this holiday season, asking 1000 13-36-year-olds to tell us, “What is ONE thing is at the top of your holiday wishlist?”* And for the first time in years, cold hard cash was dethroned from its top spot on the ranking:
*This was an open-end response question to allow us to capture the full range of items that Gen Z and Millennial consumers want for the holidays—without our preconceived ideas shaping their responses. As with any qualitative question, the responses include those that are top of mind and those that are most popular. The lists are ordered according to number of responses received, and alphabetically when ties occurred.
What’s At the Top of Their Holiday Wishlist
- Clothing / Accessories
- Shoes / Sneakers / Boots