The 20 Places Gen Z & Millennials Want to Travel To Most

Where in the world do these travel-hungry (and influential) generations want to visit? We asked 1000 13-36-year-olds…

When we asked Gen Z and Millennials about their plans for 2019, they had travel in their sights. Travel ranked second on the list of things they were looking forward to this year, third in the list of things they predicted happening this year, and in the top ten list of things they planned to buy. We’ve long kept track of their passion for seeing the world, diving deep on the subject in our trend Generation Wanderlust, and they continue to impact the travel industry, from how they’re planning to where they’re deciding to visit.

According to Uproxx, Millennial travelers are going straight to influencers and friends on social media for recommendations. They’re skipping city-centric hotels for out-of-the-way Airbnbs and other local rentals, and thanks to language and map apps, hitting locals-only spots that may have been too difficult to navigate to in the past. Their desire to visit less-trafficked destinations is influencing airlines, with Skift reporting that airlines are expanding their routes to lesser-known locations. Singapore Airlines has seen rising demand for connections to far-flung locales, while United has recently connected some major U.S. cities with Cape Town, South America; Papeete, Tahiti; Tel Aviv, Israel; and Auckland, New Zealand. According to their VP of International Planning, Millennials “are looking to have different travel experiences than [their] parents,” and the older end of the demo is willing to spend more on travel experiences like Preferred Economy flights.

Their travel preferences clearly hold power, which is why we’ve continuously kept tabs on the places in the world they want to visit most. For example, we weren’t surprised when…


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The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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