The $2.5 Million Makeup Heist Is On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Jeffree Star makeup has hit the black market, burrito blankets are the latest viral must-have, those poppy pictures all over Instagram have a dark story to tell, and more viral news to know this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. $2.5 Million Worth of Jeffree Star’s Makeup Was Allegedly Stolen

The online celebrity explained in a YouTube video that “one of my stock and shipping facility warehouses was broken into and more than $2.5 million of product was stolen from me.” Now, he says products like his yet-to-be-released Magic Star Concealer have hit the makeup world’s black market, where they’re being resold across social media. The original YouTube video has over 11.5 million views, and tweets that add extra details have hundreds of thousands of likes. According to BuzzFeed News, the leak has caused Starr to decide to launch his concealer and new setting powders earlier than he originally planned. But Jeffree Star’s Next Level Fandom isn’t just engaging with the content he posts; they’re activating across the internet to sleuth out sellers, reports NewNowNext.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Burrito Blankets Are Winning Social Media And Selling Out

Social media users are discovering a new way to maximize their coziness: wrapping themselves in tortilla-print blankets. Fox News reports an adult-sized burrito blanket went viral recently across Reddit, where one thread has over 17,000 upvotes, and Twitter, where one post has nearly 120,000 likes. The surge of interest in the delectable home décor caused the blanket to sell out on Big Cartel and briefly sell out (and be restocked) on Amazon, where it has 4.5 out of 5 stars. Now, a new spin on the trend is catching burrito-lovers’ attention. Meet: Tortilla Baby. Delish reports that the downsized version appeals to Tex-Mex-loving Millennial parents looking to wrap up their own Baby-rritos.…


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Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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