The $2.5 Million Makeup Heist Is On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Jeffree Star makeup has hit the black market, burrito blankets are the latest viral must-have, those poppy pictures all over Instagram have a dark story to tell, and more viral news to know this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. $2.5 Million Worth of Jeffree Star’s Makeup Was Allegedly Stolen

The online celebrity explained in a YouTube video that “one of my stock and shipping facility warehouses was broken into and more than $2.5 million of product was stolen from me.” Now, he says products like his yet-to-be-released Magic Star Concealer have hit the makeup world’s black market, where they’re being resold across social media. The original YouTube video has over 11.5 million views, and tweets that add extra details have hundreds of thousands of likes. According to BuzzFeed News, the leak has caused Starr to decide to launch his concealer and new setting powders earlier than he originally planned. But Jeffree Star’s Next Level Fandom isn’t just engaging with the content he posts; they’re activating across the internet to sleuth out sellers, reports NewNowNext.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Burrito Blankets Are Winning Social Media And Selling Out

Social media users are discovering a new way to maximize their coziness: wrapping themselves in tortilla-print blankets. Fox News reports an adult-sized burrito blanket went viral recently across Reddit, where one thread has over 17,000 upvotes, and Twitter, where one post has nearly 120,000 likes. The surge of interest in the delectable home décor caused the blanket to sell out on Big Cartel and briefly sell out (and be restocked) on Amazon, where it has 4.5 out of 5 stars. Now, a new spin on the trend is catching burrito-lovers’ attention. Meet: Tortilla Baby. Delish reports that the downsized version appeals to Tex-Mex-loving Millennial parents looking to wrap up their own Baby-rritos.…

 
 

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The Newsfeed

Quote of the Day: “I think we’re already seeing alcohol lose its health halo. Next, the assumption that alcohol is essential to a good, sophisticated life will fade.”—Joy Manning, Deputy Editor, Edible Communities (Medium)

“The doofus dad” TV stereotype is being remade for role-resisting Millennial parents. Inept at care-taking and almost everything else, the tired stereotype is saying its last “D’Oh!” as The Simpson’s Homer Simpson and Peppa Pig’s Daddy Pig get replaced with a new wave of capable fathers like Bluey’s Bandit. The switch could have a real impact on the way kids understand family life, with one research fellow explaining, “The media reflects reality and also constructs reality.” (SMH)

Apple's new subscription gaming service Arcade will cannibalize its own App Store downloads—and that’s a good thing. Downloads in the App Store are on the decline, despite mobile gaming maintaining popularity and raking in revenue. If Apple can turn Arcade into young gamers’ go-to for mobile play, they’ll be poised for success that could outstrip even Apple TV and Apple Music. (The Motley Fool)

Gen Z music artists are “post-genre.” Mixing several influences into one song has become a way for rising artists to set themselves apart, and thanks to self-upload services like SoundCloud, they don’t need music industry exec’s approval. Meanwhile, the Genreless Generation can curate blended playlists via Spotify to fit moods and occasions rather than “rock” or “pop” and are streaming has also globalized their content consumption, so U.S. genres are no longer a limit. (Vice)

Carl’s Jr. has a CBD-infused burger that costs exactly $4.20. The chain restaurant is giving fast food a Cannabis Infusion, but only at one Denver, Colorado location, and only for one day. The Rocky Mountain High Cheese Burger Delight packs 5 mg of the chemical that won’t get you high. CBD is the trendy ingredient du jour, with 57% of 18-36-year-olds telling us they’re interested in trying it, and the chemical has made its way into everything from lotion to La Croix-like beverages. (LAT)

Axe is challenging masculinity with “bathsculinity.” The brand has been blurring gender lines for the Genreless Generation for years now, and their latest series of YouTube spots is showing that men can take baths, too. They’ve enlisted comedian Lil Rel Howery, who takes bubble baths surrounded by candles in the humorous videos. And they couldn’t be more on-trend: bath time is seeing a surge as a salve for Millennial anxiety. (Marketing Dive)

Quote of the Day: “I think for a cohesive strategy and for really helping to build awareness as well as grow the market size for new things, there's definitely digital and social media. But also, there has to be this in-real-life element.”—Alicia Yoon, Founder, Peach & Lily (YPulse)

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