The 15 Summer Movies Gen Z & Millennials Are Most Excited to See

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

What are the most anticipated movies of the summer for Gen Z & Millennials? We asked 1000 13-34-year-olds to tell us what summer movies they are most excited to go see (and we’re already seeing their favorites win in the box office)…

In the age of Netflix, movie theaters are standing strong. Though some are still surprised when we tell them that young consumers are going to the movies, we continue to see evidence that they are as interested as ever in the big screen experience. When we asked Millennials and Gen Z what they regularly do in their free time, going to the movies made their top 15 list—with 51% of 13-17-year-olds and 35% of 18-34-year-olds saying they go to the movie theatre regularly for fun. It could be argued that they need these escapes into fantasy more than ever—and the box office is reflecting it. According to The Guardian, in 2016, both the U.S. and the U.K. box offices reached record levels, and with the record-breaking success of the latest slate of films, interest in going to the movies is on track to only get higher. The Hollywood Reporter notes that kids and their Millennial/Gen X parents are currently some of the most lucrative moviegoing groups: two-11-year-olds and 25-39-year-olds were the only two demographics who didn’t decline in 2015.

So who will benefit from these young consumers’ escapist desires during the coming months? As part of our recent survey looking at Millennial and Gen Z’s summer plans (and what they’re most excited for), we asked 1000 13-34-year-olds to tell us the summer movies they can’t wait to see. Here are the 15 that made the top of the ranking: 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Guardians of the Galaxy is the big winner of summer movie anticipation, and if this weekend's opening is any indication, young consumers are setting it up to be a record breaker.…

 
 

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The Newsfeed

“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)

It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)

Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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