The 15 Summer Movies Gen Z & Millennials Are Most Excited to See

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

What are the most anticipated movies of the summer for Gen Z & Millennials? We asked 1000 13-34-year-olds to tell us what summer movies they are most excited to go see (and we’re already seeing their favorites win in the box office)…

In the age of Netflix, movie theaters are standing strong. Though some are still surprised when we tell them that young consumers are going to the movies, we continue to see evidence that they are as interested as ever in the big screen experience. When we asked Millennials and Gen Z what they regularly do in their free time, going to the movies made their top 15 list—with 51% of 13-17-year-olds and 35% of 18-34-year-olds saying they go to the movie theatre regularly for fun. It could be argued that they need these escapes into fantasy more than ever—and the box office is reflecting it. According to The Guardian, in 2016, both the U.S. and the U.K. box offices reached record levels, and with the record-breaking success of the latest slate of films, interest in going to the movies is on track to only get higher. The Hollywood Reporter notes that kids and their Millennial/Gen X parents are currently some of the most lucrative moviegoing groups: two-11-year-olds and 25-39-year-olds were the only two demographics who didn’t decline in 2015.

So who will benefit from these young consumers’ escapist desires during the coming months? As part of our recent survey looking at Millennial and Gen Z’s summer plans (and what they’re most excited for), we asked 1000 13-34-year-olds to tell us the summer movies they can’t wait to see. Here are the 15 that made the top of the ranking: 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Guardians of the Galaxy is the big winner of summer movie anticipation, and if this weekend's opening is any indication, young consumers are setting it up to be a record breaker.…

 
 

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Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

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