A look at Gen Z and Millennials' 20 biggest passions reveals some big, and unexpected, differences between young males and females…
We recently told you all about young consumers’ biggest hobbies—helping to paint a picture of what Gen Z and Millennials do for fun. (And surprise! Their biggest hobbies are mostly offline.) But what they do to pass the time isn’t necessarily what they’re most passionate about—or what these generations care about the most. In our recent survey on their hobbies and passions, we asked 13-36-year-olds, “What interest are you most passionate about right now?” Older generations will be happy to know that only one respondent told us that social media is their biggest passion of the moment. Instead, the list is full of interests that show they’re focused on bettering themselves and the world, and taking care of themselves. But their responses also show some interesting, and sometimes unexpected, differences between males’ and females’ biggest passions—as well as some notable similarities.
Before we delve into the differences we saw between young males and females, here’s a look at 13-36-year-olds' 20 biggest passions overall:
*This was an open-end response question to allow us to capture the full range of interests that Gen Z & Millennial consumers are most passionate about—without our preconceived ideas shaping their responses. As with any qualitative question, the responses include those that are top of mind and those that are most popular. The lists are ordered according to number of responses received, and alphabetically when ties occurred.
Gen Z & Millennials’ Biggest Passions
- Art / Photography
- Cooking / Baking
- Health / Wellness
- Business /…