The 10 Summer Movies Gen Z & Millennials Are Most Excited To See

Is there life in the 2019 box office after Avengers? We asked Gen Z and Millennials the summer movies they’re excited to see to find out…

There’s little doubt that the movie of the year is already Avengers: Endgame. Pre-order tickets for the massive hit’s highly-hyped premiere shut down theater websites, and AMC Theatres even showed the flick for 72 straight hours the premiere weekend to accommodate the Next Level Fandom. Now, Endgame has officially eclipsed Avatar’s domestic box office earnings, putting it in rare company. But with one of the biggest movie success stories already in theaters, what does that mean for the rest of 2019? The summer movie season is about to begin, and its success could depend on Gen Z and Millennial consumers showing up in droves.

Before Avengers busted through the galaxy breaking records, the 2019 box office was off to a rocky start, with a six-year record-low revenue. According to the Hollywood Reporter, besides Us and Captain Marvel, many of the film industry’s big-budget bets turned out to be misses, signaling a 17% downturn compared to the same time in 2018—which, by the way, wasn’t a great time for movies either. Last year, the summer season was responsible for a major movie earnings turnaround, and once again the industry may be relying on it. Luckily, Comscore predicts this “monumental slate” could bring about “the greatest comeback in box office history.” The box office is hanging its hopes on highly-hyped debuts like The Lion King to reel in young theater-goers, but will they buy tickets?

According to our recent survey on Gen Z & Millennials' summer plans, 15% of 13-36-year-olds say going to the movies is what they are MOST excited to do this summer—but we also asked them to tell us what summer movies they’re actually excited to see. When we…


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Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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