The 10 Food Trends Millennial Foodies Want to Try Most

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

We asked Millennial and Gen Z foodies the biggest food trends they’ve been interested in lately…

Thanks to Millennials and Gen Z, food has become a part of pop culture. Restaurants can go viral—even when they don’t expect it—and dishes can become social media stars. It seems that there’s a new food trending weekly, and we’re always on the lookout for the next big food obsession, but what are young foodies really interested in trying?

According to our recent survey on cooking and food trends, 48% of 13-34-year-olds consider themselves foodies. Millennials are more likely to say they’re a foodie than Gen Z, at 50% and 41% respectively. As we noted last year, the fact that half of 13-34-year-olds consider themselves a foodie says something about the mainstreaming of food culture. Out of all 13-34-year-old respondents, 38% say that they have visited a new restaurant that they found out about through social media, and 30% say they have waited in line to try a food/beverage everyone is talking about. From brands collaborating with viral food stars like Black Tap to those repositioning their products to fit into the modern food scene, we’re increasingly seeing companies turn food trends into opportunities. To keep tabs on the latest food trends to know, we asked these self-identified foodies, “What is the biggest food trend you’ve been interested in recently?”* Here are their top responses:

*These were open-end response questions to allow us to capture the full range of food trends that 13-34-year-olds foodies are interested in trying. As with any qualitative question, the responses include those that are top of mind and those that are most popular. The list is ordered according to number of responses received, and alphabetically when ties occurred. 

What is the biggest food trend…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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