That’s So 2012: 10 Trends Of Today That Will Be Mocked In 20 Years

Elements of culture today from Instagram filters to expressions like YOLO (sadly or not so sadly) won't last forever. They're major trends at the moment, but they'll soon be gone and we'll laugh on these cultural touchpoints as people tend to do every decade. Our YAB member Emily Smucker discusses what her generation currently values, yet explains why these items are fleeting fads. So long zombies and skinny jeans...we'll miss you in 20 years!

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That’s So 2012: 10 Trends Of Today That Will Be Mocked In 20 Years

That's So 2012Every era has its defining aspects — things that we look back on with a mixture of laughter and nostalgia, thinking, “How could people have ever thought that was cool?” Some of these trends we confine permanently to the trash bin, while others we secretly like and resurrect for a “retro” look. Still, the trends define the era.

What trends of today are going to define this era in 20 years? To find the answer, I started scrutinizing the world around me, talking to my friends, and doing research online. It was hard. I didn’t want to admit that some of the things that seem so great will eventually be, well, so 2012. In the end, however, I came up with the following list:


1. Toms
Take a good look at a pair of Toms. Yes, the guy who invented them is a marketing genius. Yes, by buying a pair you can give a pair of shoes to a child in Africa. But honestly, the shoes are oddly-shaped canvas. How long do you think it will be before people realize that they can buy shoes for African children without subjecting themselves to strange-looking footwear?

2. Skinny Jeans
Just like circle skirts defined the 50’s and…


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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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