That’s One Tough Mudder

Extreme physical events like Tough Mudder, Warrior Dash, and Rugged Maniac are obstacle courses that push participants to their physical limits, and land some in the hospital—or worse. But despite physical trials and risks, the events are swiftly rising in popularity with young people around the world. Today, Ypulse staffer Mike Miller gives us a first-hand look at his experience surviving Tough Mudder, and just why extreme events that might seem like torture to some are attracting hundreds of thousands of Millennial participants. 



Tough Mudder events are described by the creators as, “probably the toughest on the planet.” They are 12-mile courses with roughly 24 obstacles designed by British Special Forces. It’s mud from end to end. It’s fire pits, ice baths, and teams of walls. You’re jumping, climbing, swimming, and crawling. In between all of that, you’re running, jogging or walking. You don’t want to stop moving, because if you do you’ll never start again. I don’t know if it’s the toughest event on the planet, but it’s the toughest thing I’ve ever done. And Millennials around the world can’t get enough of the extreme challenges.

Tough Mudder is about physical toughness. It only lasts 3 hours, but it’s 3 hours of non-stop running, sometimes through waist deep mud. It’s 3 hours of carrying a 100lb log a half-mile through the woods, up a muddy slope and then back down. It’s 3 hours climbing over 14-foot walls: 10 of them. Tough Mudder is about mental grit. You want to stop running, and just rest for a minute. You want to be home in bed, warm and rested. Signs along the course remind you how miserable you are, how many miles you have left. It gets harder and harder to ignore those thoughts while you’re crawling through mud under barbed wire, charged with 10,000 volts of…


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Millennial News Feed

Quote of the Day: “For me being an adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

Gilmore Girls Snapchat filter unlocked big numbers for Netflix. When they took over 200 local cafés to recreate the show’s Luke’s diner and promote the upcoming reboot, Netflix also added Snapcodes to 10,000 coffee cups that gave customers access to a sponsored filter for up to an hour. The filter, which featured a sign from Luke’s and the image of toaster with the show’s premiere date, was viewed 880,000 times and reached more than 500,000 people in one day. Snap to Unlock is a fairly new ad offering from Snapchat that has already been used by Sprite, Burberry, and Cinnabon. (Adweek

REI has tapped into Facebook 360 videos to reach multicultural Millennials. As part of their “Access Outdoors” campaign, the outdoor gear retailer released three two-minute long Facebook 360-degree videos featuring artists in Austin, Chicago and Los Angeles working on art installations. Vix, a publisher whose audience is 65% Hispanic and 12% African-American, was used to share the videos, with the goal that the young residents from the three major cities would see “the outdoors [as] more accessible.” The effort reportedly generated more than 822,000 views on Facebook. (Digiday)

Millennial women have almost closed the alcohol consumption gender gap. According to new analysis: “Men born between 1891 and 1910 were 2.2 times as likely as women to drink alcohol; among people born between 1991 and 2000, that ratio fell to 1.1.” The likeliness of alcohol abuse in young women has also increased from a century ago, and is currently nearly equal to young men. Analysts say the closing of other gender gaps, like education, employment, and status, has given women more opportunities to drink. (The Atlantic

Netflix and Hulu may have some major competition coming their way. LeEco, the "Netflix of China," will launch LeEco Live in America early next year, and will include shows and movies from partners like Showtime and Lionsgate. The brand, which been ‘dominating’ the Chinese market, started as a streaming video service but has grown to also develop tech like TVs, VR headsets, and smartphones. Their new service will be programmed to work seamlessly across these devices, providing a “consistent experience.” (Business Insider

Children’s curiosity is fueling the popularity of nonfiction digital content. Research from Insight Kids’ has revealed that 92% of kids like watching nonfiction entertainment, which can include “tutorials, reality programs, ads/trailers, behind-the-scenes footage, music videos, ‘making of’ content and cast interviews.” Being in control of what they learn is driving their interest, with 62% saying non-fiction content inspire them with ideas on what to learn or do. (Kidscreen)  

Quote of the Day: "I do not want any of the candidates currently in the running to win the election.”—Male, 22, FL

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