That Snapchat Hot Dog is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Snapchat’s break-dancing hot dog is the new king of the internet, watermelons are the star of summer 2017, an office email on mental health is going viral, and more stories that are trending on the interwebs this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Break-Dancing Hot Dog That Took Over the Internet

In case you missed it, a break-dancing hot dog took over the internet this week. The animated food came from a new augmented-reality Snapchat filter that allows users to place the character in any situation to dance and perform tricks—and many are turning it into a viral meme. In one viral tweet, the hot dog is dancing at a store before being taken away in a cart, generating over 76,000 retweets and over 120,000 likes. Over on Instagram, a post of a cartoon imagining what life is like for the dancing hot dog’s family generated over 190,000 views. The fascination even extends into Reddit, where a conversation on what song the talented hot dog is dancing to is garnering buzz.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Summer of Watermelon  

Is watermelon the emblem of Summer 2017? According to a collage of watermelon accessories pulled from Instagram by fashion journalist Ana Kinsella, it is—and evidence is mounting. Fashion influencer @manrepeller sported a watermelon purse, watermelon makeup looks are taking over Instagram feeds, and a watermelon dress challenge is spreading. Twitter users are carving dresses out of the fruit and then creating an optical illusion by placing the fruit fashion over a far-away person to show it off. Even Ryan Seacrest has joined in on the fun, generating over 500 likes on Twitter. Then there’s #Watermelonbae: a woman who showed off her mesmerizing, and intensely quick, watermelon slicing skills on Instagram, earning over 25,000 views.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral Mental Health Email

A CEO’s response to an employee taking a mental health…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies