That Snapchat Hot Dog is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Snapchat’s break-dancing hot dog is the new king of the internet, watermelons are the star of summer 2017, an office email on mental health is going viral, and more stories that are trending on the interwebs this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Break-Dancing Hot Dog That Took Over the Internet

In case you missed it, a break-dancing hot dog took over the internet this week. The animated food came from a new augmented-reality Snapchat filter that allows users to place the character in any situation to dance and perform tricks—and many are turning it into a viral meme. In one viral tweet, the hot dog is dancing at a store before being taken away in a cart, generating over 76,000 retweets and over 120,000 likes. Over on Instagram, a post of a cartoon imagining what life is like for the dancing hot dog’s family generated over 190,000 views. The fascination even extends into Reddit, where a conversation on what song the talented hot dog is dancing to is garnering buzz.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Summer of Watermelon  

Is watermelon the emblem of Summer 2017? According to a collage of watermelon accessories pulled from Instagram by fashion journalist Ana Kinsella, it is—and evidence is mounting. Fashion influencer @manrepeller sported a watermelon purse, watermelon makeup looks are taking over Instagram feeds, and a watermelon dress challenge is spreading. Twitter users are carving dresses out of the fruit and then creating an optical illusion by placing the fruit fashion over a far-away person to show it off. Even Ryan Seacrest has joined in on the fun, generating over 500 likes on Twitter. Then there’s #Watermelonbae: a woman who showed off her mesmerizing, and intensely quick, watermelon slicing skills on Instagram, earning over 25,000 views.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral Mental Health Email

A CEO’s response to an employee taking a mental health…

 
 

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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