That Snapchat Hot Dog is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Snapchat’s break-dancing hot dog is the new king of the internet, watermelons are the star of summer 2017, an office email on mental health is going viral, and more stories that are trending on the interwebs this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Break-Dancing Hot Dog That Took Over the Internet

In case you missed it, a break-dancing hot dog took over the internet this week. The animated food came from a new augmented-reality Snapchat filter that allows users to place the character in any situation to dance and perform tricks—and many are turning it into a viral meme. In one viral tweet, the hot dog is dancing at a store before being taken away in a cart, generating over 76,000 retweets and over 120,000 likes. Over on Instagram, a post of a cartoon imagining what life is like for the dancing hot dog’s family generated over 190,000 views. The fascination even extends into Reddit, where a conversation on what song the talented hot dog is dancing to is garnering buzz.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Summer of Watermelon  

Is watermelon the emblem of Summer 2017? According to a collage of watermelon accessories pulled from Instagram by fashion journalist Ana Kinsella, it is—and evidence is mounting. Fashion influencer @manrepeller sported a watermelon purse, watermelon makeup looks are taking over Instagram feeds, and a watermelon dress challenge is spreading. Twitter users are carving dresses out of the fruit and then creating an optical illusion by placing the fruit fashion over a far-away person to show it off. Even Ryan Seacrest has joined in on the fun, generating over 500 likes on Twitter. Then there’s #Watermelonbae: a woman who showed off her mesmerizing, and intensely quick, watermelon slicing skills on Instagram, earning over 25,000 views.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral Mental Health Email

A CEO’s response to an employee taking a mental health…

 
 

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The Newsfeed

“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)

It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)

Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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