That Snapchat Hot Dog is on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Snapchat’s break-dancing hot dog is the new king of the internet, watermelons are the star of summer 2017, an office email on mental health is going viral, and more stories that are trending on the interwebs this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Break-Dancing Hot Dog That Took Over the Internet

In case you missed it, a break-dancing hot dog took over the internet this week. The animated food came from a new augmented-reality Snapchat filter that allows users to place the character in any situation to dance and perform tricks—and many are turning it into a viral meme. In one viral tweet, the hot dog is dancing at a store before being taken away in a cart, generating over 76,000 retweets and over 120,000 likes. Over on Instagram, a post of a cartoon imagining what life is like for the dancing hot dog’s family generated over 190,000 views. The fascination even extends into Reddit, where a conversation on what song the talented hot dog is dancing to is garnering buzz.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Summer of Watermelon  

Is watermelon the emblem of Summer 2017? According to a collage of watermelon accessories pulled from Instagram by fashion journalist Ana Kinsella, it is—and evidence is mounting. Fashion influencer @manrepeller sported a watermelon purse, watermelon makeup looks are taking over Instagram feeds, and a watermelon dress challenge is spreading. Twitter users are carving dresses out of the fruit and then creating an optical illusion by placing the fruit fashion over a far-away person to show it off. Even Ryan Seacrest has joined in on the fun, generating over 500 likes on Twitter. Then there’s #Watermelonbae: a woman who showed off her mesmerizing, and intensely quick, watermelon slicing skills on Instagram, earning over 25,000 views.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral Mental Health Email

A CEO’s response to an employee taking a mental health…

 
 

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“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL

Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

Harry Potter fans, raise your butterbeers up, because this franchise and its fandom will never die. Two more books from the Harry Potter universe are hitting shelves this fall—though they aren’t actually written by J.K. Rowling. Harry Potter: A History of Magic and Harry Potter: A Journey Through A History of Magic are instead both written by the British Library, to coincide with an exhibition dedicated to celebrating the twentieth anniversary of the first book. The two new works will include “exclusive manuscripts, sketches and illustrations from the Harry Potter archive,” to delight serious fans of the series. (USA Today, New York Times)

Restaurants are being designed with Instagrammability in mind. From unicorn foods to neon signs and tile floors with hidden messages, restaurateurs aren’t just tolerating Instagrammers, they’re intentionally acting as “Instagram bait” to earn some free press. And it doesn’t end at Instagrammable design touches. Many restaurants stress having perfect lighting, and one even provides “Instagram packs” at customer request, consisting of “a portable LED light, multi-device charger, clip-on wide-angle lens, tripod, and a selfie stick.” (The Verge, Grub Street)

Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

 “I’m too lazy to exercise on purpose. Too much work…If I can't get it with my dog, my job, or my nightlife, it ain't happening.”
—Female, 23, CA

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