Texting While Driving: How Millennials Weigh Risky Behavior

Young people's risky behavior — like texting while driving — are the result of a cost-benefit analysis, one in which technology always wins.

Today's post comes to us from Camilla Nord, who gives us an explanation of what's going on in Millennials' heads — literally — when they decide to text while driving, biking, walking, and more. Their risky behavior comes down to a constant evaluation of the costs vs. the benefits of being constantly connected, and, clearly, with many teens and 20-somethings admitting to texting while driving, they have decided that the positives outweight the negatives. Of course, personal experience makes the biggest difference, and as they gain experience in the long-term, their decisions may change.

Texting While Driving: How Millennials Weigh Risky Behavior

A young guy texts while drivingWe all do it: shift our attention from working, talking, or walking to our cell phone when it buzzes, beeps, or otherwise alerts us of an incoming communication. But depending on where we are and what we’re doing, the costs of such a shift can have serious consequences — many of which we experience time and time again. Walking and texting? You might bump shoulders with a pedestrian coming towards you. Talking and texting? You might experience the psychological phenomenon known as “insertion,” accidentally typing the word you’re saying or saying aloud the sentence you’re typing. We multitask constantly with technology. How does it benefit — and how does it impair — the lives of teens to be continuously shifting attentional focus to a technological interruption?

I wake up every day to the vibration of my iPhone, then glance at it while I brush my teeth to keep up with overnight emails, then plug in my headphones for my bike ride into town, and then spend a large portion of the day texting — both for social and work purposes. Several times a week, I’m walking around the city, mapping my location to find out directions, listening to music, and…

 
 

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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