Teens Love This New Snapchat App (and Parents Don’t) On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

An app for asking anonymous questions is topping the App Store, Game of Thrones gives Starbucks some free press, genre-blurring Gen Z does not want manly makeup for men, and more news that riled the web this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. A Snapchat Anonymous Question App Is Trending With Teens

An app for asking anonymous questions on Snapchat just took the App Store’s top spot, according to the BBC. Created using Snapchat’s Snap Kit tool (which was just launched last year), YOLO lets users superimpose a box asking for anonymous questions onto a picture that they can post to their Story. Then, their friends, or anyone else who has access to their account, can respond as they see fit. One teen told TechCrunch, “EVERYONE at my high school is using it right now,” showing how the app has become a surprise overnight success among Gen Z. Though it’s not too big of a surprise considering the success of previous anonymous question apps like Sarahah, Secret, and YikYak—asking for raw feedback is clearly a teen interest. So far, YOLO’s reviews are mostly positive, but many are worried that it will experience the same issue with bullying its predecessors did.  

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Game of Thrones Gaffe Becomes An Accidental Starbucks Promo

Game of Thrones left a to-go coffee cup in front of Daenerys during one of last episode’s scenes, and it became an accidental free marketing sensation for Starbucks. The internet was quick to spot the mistake, and add it to the list of reasons they’re disappointed with this season, reports Vox. Though the cup wasn’t actually Starbucks’, the brand was at the center of the discussion, with many joking about the barista’s spelling of “Daenerys,” let alone “Daenerys Stormborn of House Targaryen, the First of Her Name, Queen of the Andals and the First Men,” etc. etc. While it may not be a good look…


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Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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