Teens Can’t Get Enough of This (Nice) New App on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A teen app is going viral—and giving positive vibes, a Twitter typo from Bon Appétit is being roasted by Millennials, the most buzzed-about foods of the week (there were a lot), and more stories you’ll want to check out!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral New App With Good Vibes

Currently number one on the iTunes Free Apps chart with over 700,000 downloads, tbh is undeniably the hottest app out right now. We covered the Gen Z-targeted app—which stands for “to be honest”—this week as a social app to watch, and it’s already gone viral. The platform is similar to highly-controversial Sarahah and YikYak in that it allows users to send anonymous reviews to each other, but with a twist: it has to be positive. Now, teens can’t stop posting on social media about its self-esteem boosting power, with positive reviews streaming in on Twitter. If you ask us, an app like this is a long time coming: our Play Nice trend revealed that nine out of ten 13-32-year-olds wish people were more positive on social media.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingBon Appétit Gets Roasted by Millennials

A Twitter typo made by Bon Appétit this week prompted a wave of “savage” responses for accidentally being a hilariously accurate portrayal of how the media treats Millennials. In an effort to repost their 2016 article on Millennial spending, Bon Appétit added this fun caption: “The average millennial spends $96 billion on food.” The tweet went viral, as did the responses that followed. In one popular tweet with over 35,000 likes, @ellenbroad calls back the Millennial myth on avocado toast stating, “I am so stupid why did I spend all my billions on avocado I had so many billions.” Bon Appétit took it all in good stride, responding, “*Sips coffee* This is why you don't tweet at 1 a.m.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral & Edible This Week

Speaking of food, a lot went viral this week. Pizza with a…

 
 

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The Newsfeed

“My generation feels entitled and is less willing to put in hard work to get the results they want.”—Female, 17, VA

CoverGirl is getting a marketing makeover to impress Millennials. The brand is changing up their slogan for the first time since 1997, with “Easy, Breezy, Beautiful Covergirl” getting traded for “I Am What I Make Up.” To go along with the new tagline, an inclusive lineup of new CoverGirls will debut the revamped brand—from 69-year-old Maye Musk to pro motorcycle rider Shelina Moreda. Finally, products will be taking on the Less is More trend with “sleeker, more minimal black and white packaging” and a logo to match—a familiar branding makeover move. (Racked)

Riverdale’s recent premiere pulled impressive ratings, especially among young adults—and the show may have Netflix to thank for it. The Archie-remake grew in popularity by 67% from last winter’s premiere and 140% with women under 35. But it gained the most ground with teens, jumping an impressive 467% from last winter’s premiere, making it the most popular show from The CW among teens since The Vampire Diaries in 2012. The show’s presence on Netflix during the off-season may have helped attract young viewers, allowing them to binge the series and get addicted on their time—The Binge Effect at work. (Vulture)

Essential oils are the latest wellness trend to gain traction, appealing to Millennials’ desire to ease anxiety. The most stressed generation to date is turning to little vials of “something between a perfume and a potion” to calm their minds and remedy simple sicknesses. Companies aren’t missing the opportunity to capitalize on the growing demand. Two major brands, Young Living and doTerra, “have more than three million customers apiece, and a billion dollars in annual sales.” (The New Yorker)

The majority of teachers say that life skills are more important to success today than academics. According to research out of the U.K., more than half of teachers believe so-called “’soft’ skills,” including perseverance, the ability to problem-solve, and communicate effectively are more important than “academic knowledge and technical skills.” Unfortunately, institutions often focus on test scores instead of “social and emotional learning, or character.” The good news is groups are pushing for change and “teaching ‘character’ is taking hold everywhere.” (Quartz)

Throw that “Me, Me, Me Generation” stereotype out the window, because Millennials are probably not any more narcissistic than previous generations. (Sorry, Time Magazine.) A report published in Psychological Science compared students from a ‘90s study with students in the 2000s and 2010s and found that today’s youth are “at best” equally as self-involved as young people of the past, and may actually be less narcissistic. The professor who led the study reports, “The kids are all right. There never was a narcissism epidemic, despite what has been claimed.” (Uproxx)

“My love of video games and knowledge of technology and streaming naturally eased me into the world of esports.”—Female, 23, FL

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