Teens Can’t Get Enough of This (Nice) New App on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A teen app is going viral—and giving positive vibes, a Twitter typo from Bon Appétit is being roasted by Millennials, the most buzzed-about foods of the week (there were a lot), and more stories you’ll want to check out!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral New App With Good Vibes

Currently number one on the iTunes Free Apps chart with over 700,000 downloads, tbh is undeniably the hottest app out right now. We covered the Gen Z-targeted app—which stands for “to be honest”—this week as a social app to watch, and it’s already gone viral. The platform is similar to highly-controversial Sarahah and YikYak in that it allows users to send anonymous reviews to each other, but with a twist: it has to be positive. Now, teens can’t stop posting on social media about its self-esteem boosting power, with positive reviews streaming in on Twitter. If you ask us, an app like this is a long time coming: our Play Nice trend revealed that nine out of ten 13-32-year-olds wish people were more positive on social media.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingBon Appétit Gets Roasted by Millennials

A Twitter typo made by Bon Appétit this week prompted a wave of “savage” responses for accidentally being a hilariously accurate portrayal of how the media treats Millennials. In an effort to repost their 2016 article on Millennial spending, Bon Appétit added this fun caption: “The average millennial spends $96 billion on food.” The tweet went viral, as did the responses that followed. In one popular tweet with over 35,000 likes, @ellenbroad calls back the Millennial myth on avocado toast stating, “I am so stupid why did I spend all my billions on avocado I had so many billions.” Bon Appétit took it all in good stride, responding, “*Sips coffee* This is why you don't tweet at 1 a.m.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral & Edible This Week

Speaking of food, a lot went viral this week. Pizza with a…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies