Teens Can’t Get Enough of This (Nice) New App on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A teen app is going viral—and giving positive vibes, a Twitter typo from Bon Appétit is being roasted by Millennials, the most buzzed-about foods of the week (there were a lot), and more stories you’ll want to check out!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral New App With Good Vibes

Currently number one on the iTunes Free Apps chart with over 700,000 downloads, tbh is undeniably the hottest app out right now. We covered the Gen Z-targeted app—which stands for “to be honest”—this week as a social app to watch, and it’s already gone viral. The platform is similar to highly-controversial Sarahah and YikYak in that it allows users to send anonymous reviews to each other, but with a twist: it has to be positive. Now, teens can’t stop posting on social media about its self-esteem boosting power, with positive reviews streaming in on Twitter. If you ask us, an app like this is a long time coming: our Play Nice trend revealed that nine out of ten 13-32-year-olds wish people were more positive on social media.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingBon Appétit Gets Roasted by Millennials

A Twitter typo made by Bon Appétit this week prompted a wave of “savage” responses for accidentally being a hilariously accurate portrayal of how the media treats Millennials. In an effort to repost their 2016 article on Millennial spending, Bon Appétit added this fun caption: “The average millennial spends $96 billion on food.” The tweet went viral, as did the responses that followed. In one popular tweet with over 35,000 likes, @ellenbroad calls back the Millennial myth on avocado toast stating, “I am so stupid why did I spend all my billions on avocado I had so many billions.” Bon Appétit took it all in good stride, responding, “*Sips coffee* This is why you don't tweet at 1 a.m.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral & Edible This Week

Speaking of food, a lot went viral this week. Pizza with a…

 
 

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The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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