Teens Can’t Get Enough of This (Nice) New App on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A teen app is going viral—and giving positive vibes, a Twitter typo from Bon Appétit is being roasted by Millennials, the most buzzed-about foods of the week (there were a lot), and more stories you’ll want to check out!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral New App With Good Vibes

Currently number one on the iTunes Free Apps chart with over 700,000 downloads, tbh is undeniably the hottest app out right now. We covered the Gen Z-targeted app—which stands for “to be honest”—this week as a social app to watch, and it’s already gone viral. The platform is similar to highly-controversial Sarahah and YikYak in that it allows users to send anonymous reviews to each other, but with a twist: it has to be positive. Now, teens can’t stop posting on social media about its self-esteem boosting power, with positive reviews streaming in on Twitter. If you ask us, an app like this is a long time coming: our Play Nice trend revealed that nine out of ten 13-32-year-olds wish people were more positive on social media.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingBon Appétit Gets Roasted by Millennials

A Twitter typo made by Bon Appétit this week prompted a wave of “savage” responses for accidentally being a hilariously accurate portrayal of how the media treats Millennials. In an effort to repost their 2016 article on Millennial spending, Bon Appétit added this fun caption: “The average millennial spends $96 billion on food.” The tweet went viral, as did the responses that followed. In one popular tweet with over 35,000 likes, @ellenbroad calls back the Millennial myth on avocado toast stating, “I am so stupid why did I spend all my billions on avocado I had so many billions.” Bon Appétit took it all in good stride, responding, “*Sips coffee* This is why you don't tweet at 1 a.m.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Viral & Edible This Week

Speaking of food, a lot went viral this week. Pizza with a…

 
 

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The Newsfeed

“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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