Teen Mag Roundup

Today we’ve pulled the need-to-know trends from teen reads SeventeenNYLON, and J-14 to update you with what matters to teenage consumers.
Celebrating Rebellion: Miley Cyrus’ fandom, know as the “Smilers,” weigh in on what makes their idol so charismatic. Gracie, a 17-year-old who runs a Miley fan account on Twitter with 35,000 followers, quotes: “I respect her because she does exactly what she wants and never second-guesses herself. I envy that kind of confidence.” Though her transition from Disney tween to controversial pop-icon has been a shock for some original fans, Millennials enjoy being entertained by what is out of their comfort zone since they avoid extreme rebellion in their own lives.
Bye-Bye Barely There Swimwear: Say goodbye to the long-heralded string bikini and hello to graphic print one-pieces and high-rise bikini bottoms. Girls increasingly want their intimates and swimwear to look like everyday clothing, so thick-strapped and off-the-shoulder crop tops for swim will be must-haves, showing that covering up is especially cool right now.
Selfies Still Got It: 62% of readers are into the #Selfie music video which currently has over 78 million views on YouTube. The song has been riffed on in countless Vine videos and pokes fun at Millennial social media habits while also glorifying selfie behavior.
Chick Lit Page Turner: Debuting April 22nd is a book from E! News correspondent Ken Baker called How I Got Skinny, Famous, and Fell Madly in Love. Though the title sounds stereotypical, the story is a sarcasm-laden account of a girl’s struggle with being overweight and the motivation she builds to turn her life around. Reviewers call it “sassy” and “honest” as an empowering piece of chick lit for young readers.
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Millennial News Feed

Quote of the Day: “This holiday, I’m giving someone a hoverboard.” –Male, 19, CA

Yesterday’s Cyber Monday broke records and holiday shopping is increasingly moving online—especially for Millennials. So it only makes sense for brands targeting young consumers to focus more of their holiday marketing efforts on digital. J.Crew and American Girl are both betting big on social campaigns this season, with J.Crew creating shoppable Instagram ads and a digital gift guide, and American Girl running multiple campaigns on Facebook and Instagram this December. (Adweek)

Since we first wrote about the best dressed generation, the trend of mini-fashionistas earning Instagram fame has only continued and grown. Some parents of these pint-sized digital celebrities, who the Times has dubbed “Instamoms,” work with brands to feature clothing and products in post in exchange for payment. While the kids are undoubtedly adorable, one consulted psychologist compares the practice to the “pageant world.” (NYTimes)

Spotify has released their year in review results, and Millennial artists are ruling the streaming waves. Drake was the most streamed artist of the year, Rihanna was the most streamed female artist, Justin Beiber received the most streams in a single day, and The Weeknd had the most streamed album. One important note: Taylor Swift and Adele are not included in the ranking because they do not make their music available on the service. (The Verge)

Over thirty percent of Millennials see credit cards as “old school,” according to PayPal’s shopping research. This attitude could be because of their increasing affinity towards mobile and digital payments, and PayPal declares that this means, “’Millennials want credit that is as digitally native as they are.’” The e-pay brand also found that Millennials are more likely than any other generation to say they are more likely to trust companies that are tech-based. (Marketingland)

Cereal was once as much a part of childhood as Saturdaymorning cartoons, but the boxed breakfast is on the decline with children, and Millennials. Young consumers have been turning to lower sugar, portable food options like Greek yogurt, and “kids today don’t identify with cereal as much as the older generations once did.” Brands are pivoting marketing and products to adjust to the shift, and Kellogg has experimented with playing on Millennials’ nostalgia to get them back in the cereal aisle. (The Atlantic)

Quote of the Day: “This holiday season, I’m buying myself a GoPro.” –Male, 28, MI

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