Teen Mag Roundup

Today we’ve pulled the need-to-know trends from teen reads SeventeenNYLON, and J-14 to update you with what matters to teenage consumers.
 
SEVENTEEN
 
Celebrating Rebellion: Miley Cyrus’ fandom, know as the “Smilers,” weigh in on what makes their idol so charismatic. Gracie, a 17-year-old who runs a Miley fan account on Twitter with 35,000 followers, quotes: “I respect her because she does exactly what she wants and never second-guesses herself. I envy that kind of confidence.” Though her transition from Disney tween to controversial pop-icon has been a shock for some original fans, Millennials enjoy being entertained by what is out of their comfort zone since they avoid extreme rebellion in their own lives.
 
Bye-Bye Barely There Swimwear: Say goodbye to the long-heralded string bikini and hello to graphic print one-pieces and high-rise bikini bottoms. Girls increasingly want their intimates and swimwear to look like everyday clothing, so thick-strapped and off-the-shoulder crop tops for swim will be must-haves, showing that covering up is especially cool right now.
 
Selfies Still Got It: 62% of readers are into the #Selfie music video which currently has over 78 million views on YouTube. The song has been riffed on in countless Vine videos and pokes fun at Millennial social media habits while also glorifying selfie behavior.
 
Chick Lit Page Turner: Debuting April 22nd is a book from E! News correspondent Ken Baker called How I Got Skinny, Famous, and Fell Madly in Love. Though the title sounds stereotypical, the story is a sarcasm-laden account of a girl’s struggle with being overweight and the motivation she builds to turn her life around. Reviewers call it “sassy” and “honest” as an empowering piece of chick lit for young readers.
 
NYLON
 
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Millennial News Feed

Quote of the Day: “My favorite app is Pokémon Go, because it's kinda a big deal for those of us who've been dreaming about it for over a decade.”—Female, 21, NJ 

The hottest new trend at Millennial companies: student loan repayments. In a 2015 Iontuition survey, eight in ten respondents say they would like to work for a company that offers student loan repayment assistance, and about half say they prefer student debt help over 401(k) contributions. The benefit has also been shown to deter employees from job-hopping and instead stay to “reap the entirety” of it. Despite the high interest, only 4% of companies are currently offering such programs—including Aetna, Fidelity Investments, Pricewaterhouse Coopers, and SoFi—but a change in legislation that will make the “benefit more favorable from a tax standpoint” may motivate others to follow. (Forbes

Fast casual restaurant Zoës Kitchen sees kids as the “no nugget generation.” The restaurant is debuting an updated kids’ menu that focuses on a variety of nutritious made-from-scratch meals for the “next generation of foodies,” including salmon or shrimp kabobs, ham and cheese piadina made with fresh mozzarella, and an orzo pasta bowl. The President of Zoës Kitchen, who happens to be the father of two young daughters, say that the kids of today “love experiencing new flavors, and gladly choose kabobs and hummus over fries… Ultimately, they crave food that makes them feel good.” (Business Wire

A new documentary is putting six recent graduates in the spotlight as they navigate the startup world in Detroit. Generation Startup, created by an Oscar-winning director, is revealing the “big sacrifices” young entrepreneurs are making “in the hopes of building something new, exciting and, hopefully, financially rewarding.” The graduates are all fellows or alumni for Venture of America, an organization that assists aspiring entrepreneurs, and are faced with challenges that include working 18-hour days, living in uncomfortable environments, and handling disapproval from parents who encourage a more stable career path. (Fast Company

According to a 2016 Bankrate survey, Millennials are great at saving—but that’s mostly because they have to be. About 62% of 18-29-year-olds are saving at least 5% of their income, which has become even more necessary in unreliable workplaces of today. Employers are increasingly hiring temporary employees or independent contractors, and as a result are not offering benefits like health insurance and paid leave. Many Millennials who can save have also been privileged with access to their parents’ financial help, which white children are three more likely to have than black children. (Quartz

Pokémon mania is passing its peak. Sensor Tower, SurveyMonkey, and Apptopia data have revealed that “Pokémon Go's daily active users, downloads, engagement, and time spent on the app per day are all well off their peaks and on a downward trend,” which many have observed is expected of any app that receives such intense initial attention. In our recent survey on Pokémon Go players we found that more than half consider the game a fad that no will care about a year from now. Google Trends data is also showing declining interest in augmented reality, however the possibilities of the technology shouldn’t be discounted after so many young consumers showed they will embrace it. (Bloomberg

Quote of the Day: “Political correctness is a two-way street of respect and telling the truth.”—Female, 17, WI

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