Teen Mag Roundup

Today we’re reading Teen Vogue, Seventeen and M so you don’t have to, giving you an inside look at what teens are saying, doing, wearing and listening to this summer…and why.

TEEN VOGUE

Covergirl: Nicki Minaj was an early-adopter of MySpace and represents a social media rise to fame, discovered after self-publishing songs online. The interview emphasizes how Nicki draws inspiration from connecting online with her fellow-Millennial fans and trusts their opinions on her upcoming ventures, checking Twitter after ever episode of American Idol and saying her clothing line will be “fan-sourced.” Young Millennials especially have become accustomed to having this kind of daily contact and connection with the celebrities they love.

Stat to Note: One person dies of melanoma every hour in the U.S. While tanning beds had their day in the sun, they are starting to be less frequented by young people who are more aware of the harms of fake tanning. Millennials can add sun exposure to the list of things considered harmless by previous generations but are now known to be dangerous.

Movie Watch: The Bling Ring, Sofia Coppola’s latest film, comments on adolescent rebellion, based on a true story of fame-obsessed Millennials made notorious for stealing from the closets of celebrities. The movie gives an exaggerated look at how young Millennials’ desires for fame and money can be perpetuated by the digital age.

Fashion Forecast: UK-based retailer Topshop is teaming up with actress Kate Bosworth for a 30-piece design collaboration of refreshed festival-wear, including the crop top, prairie dress, and laser-cut aesthetics that we’ve seen across the nation so far this summer. Ypulse reported last week on the frenzy of festival-inspired clothing lines from popular retailers ASOS and Forever 21, so…

 
 

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Millennial News Feed

Quote of the Day: “I accept friend requests on social media from people I don’t know or have mutual friends with to broaden my horizons; meet people I otherwise wouldn't in day-to-day life.”—Male, 23, MN

Vice’s fastest growing division is news, and the media brand has struck gold with younger audiences by filling the “big white space” co-founder Shane Smith says was created by “perception that Gen Y didn’t really care about news which is obviously not true.” Their unconventional approach to news has been incredibly successful with the generation, and their new channel Viceland will continue to cover the stories that young viewers are passionate about. Prioritizing young people’s point of view is a part of how the network is run. Smith explains, “the BBC isn’t going to give a 23-year-old kid straight out of college $10 million to make a TV show–but we are. It’s about taking risks.” (Creative Review

Millennials are at a greater risk to be scammed than the elderly. A new survey released by the Better Business Bureau revealed that almost 90% seniors have been able to spot a scam in time, compared to 66% of Millennials. The BBB cites online scams like the request of usernames and passwords from “official-looking” emails as the most common. Our recent trend The Privacy Issue found that Millennials assume security is part of the deal when using trusted sites for email, social media, and even payments, with 65% of 13-33-year-olds saying they assume the websites they visit are secure. (Airdrie City View)

Mobile wallets have become one of the main channels that Millennials would prefer that brands send them sales and offers on. Along with email, websites, and apps, mobile wallets like Apple Pay, Android Pay, and Samsung Pay have become logical platforms for brands to use to send out marketing messaging to young consumers. Campaigns like loyalty programs, push messaging, and digital coupons can all be held on mobile wallet platforms. Over half of consumers say they have used mobile wallets and 30% say they have used them in the past week. (MediaPost

AT&T Hello Lab and Rooster Teeth are looking for the next big competitive gaming star. The digital series Schooled will be following the digital media company’s co-founder as he puts together a team of 8-12-year-old gamers to take on his experienced staff in a “winner-take-all finale.” Rooster Teeth, best known for “web classic” Red Vs. Blue and the Let’s Play franchise, hopes to be “the next big gaming sensation” with young players, and introduce their brand to a younger audience. (StreamDaily

According to an Adobe survey, over half of Millennials say that email is their preferred option to be contacted by a brand—so what’s the best way to use it? Thinking mobile is a good start. The same study found that 88% of Millennials are using smartphone to check their emails, so marketers need to find the best strategy to “optimize their content and campaigns for mobile devices to effectively convey their messages.” Including social media links to continue the conversation and going image heavy is also crucial. (Huffington Post

Quote of the Day: “Whether I want to draw, paint, read, study, or dance, influences the kind of music I listen to.”—Female, 25, GA

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