Teen Mag Roundup

Today we’re reading Teen Vogue, Seventeen and M so you don’t have to, giving you an inside look at what teens are saying, doing, wearing and listening to this summer…and why.

TEEN VOGUE

Covergirl: Nicki Minaj was an early-adopter of MySpace and represents a social media rise to fame, discovered after self-publishing songs online. The interview emphasizes how Nicki draws inspiration from connecting online with her fellow-Millennial fans and trusts their opinions on her upcoming ventures, checking Twitter after ever episode of American Idol and saying her clothing line will be “fan-sourced.” Young Millennials especially have become accustomed to having this kind of daily contact and connection with the celebrities they love.

Stat to Note: One person dies of melanoma every hour in the U.S. While tanning beds had their day in the sun, they are starting to be less frequented by young people who are more aware of the harms of fake tanning. Millennials can add sun exposure to the list of things considered harmless by previous generations but are now known to be dangerous.

Movie Watch: The Bling Ring, Sofia Coppola’s latest film, comments on adolescent rebellion, based on a true story of fame-obsessed Millennials made notorious for stealing from the closets of celebrities. The movie gives an exaggerated look at how young Millennials’ desires for fame and money can be perpetuated by the digital age.

Fashion Forecast: UK-based retailer Topshop is teaming up with actress Kate Bosworth for a 30-piece design collaboration of refreshed festival-wear, including the crop top, prairie dress, and laser-cut aesthetics that we’ve seen across the nation so far this summer. Ypulse reported last week on the frenzy of festival-inspired clothing lines from popular retailers ASOS and Forever 21, so…

 
 

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The Newsfeed

“Most of the role models and leaders in my life have been Gen Xers so far."

–Male, 16, WI

Instagram has reached 700 million active users, and its growth has been speeding up. The app hit the new user mark just four months after reaching 600 million, and the introduction of Instagram stories in August may be a major contributor to its accelerated growth. The feature has a reported 200 million daily active users compared to Snapchat’s 161 million. Overall, Instagram now has twice the user base of Twitter and is quickly approaching the coveted 1 billion user mark that Facebook, WhatsApp, and Messenger have reached. (TechCrunch)

Millennials are using social media and YouTube to decide what to buy. A U.K. study found 32% of 18-24-year-olds are using social media to research their purchase decisions before checking out, and 25% are using video platforms like YouTube. There are also signs they’d like to search for products on social media: 25% of U.K. 18-24-year-olds reported the desire to search media based on their lifestyle and 23% would like search to understand their current mood. These findings, paired with the detailed targeting available to advertisers, are changing the consumer journey from search query to cart. (AdvertisingWeek)

Millennials are keeping 70% of their money in cash, reluctant to invest in anything, from stocks to their own retirement plans—according to new BlackRock research. Clearly impacted by the Great Recession, Millennials are most likely to agree, "What you might earn investing isn't worth the risk of losing your money," and a third say “they learned what not to do with their money” from watching their parents. They also tend to undervalue the potential returns of investments by millions of dollars, which is not good news for their futures—at their current rate, most Millennials will have less than $1 million saved for retirement. (TheStreet)

Influencer marketing is proving its worth. Though marketers have worried about determining ROI with the approach, one report is claiming it’s more effective than advertising alone, showing a direct lift in results rates of up to 30%. Across 450 influencers and 11 campaigns, the expansive research compared results from consumers exposed to ads featuring influencers versus control groups, overwhelmingly showing increased action when an influencer was involved. Good news for marketers, who spent $570 million on influencer marketing on Instagram alone last year. (Adweek)

The Amazon Echo can now help pick your outfit—and tell you when you don’t look good. LED lights and a depth-sensing camera will let the new Echo Look take pictures of any look, and “Style Check” software “combines machine learning algorithms with advice from fashion specialists” to evaluate which outfit is best, and lets you compare pictures of multiple outfits, from multiple angles. Amazon’s already extensive product recommendations could feasibly be a part of this product’s future—and, if all goes well, a drone will ship the recommended new clothes to your door. (Quartz)

“I want to work for myself so that I can have more flexibility and be my own boss. I have an online business.”
—Female, 16, FL

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