Teen Mag Roundup

Today we’re reading Teen Vogue, Seventeen and M so you don’t have to, giving you an inside look at what teens are saying, doing, wearing and listening to this summer…and why.


Covergirl: Nicki Minaj was an early-adopter of MySpace and represents a social media rise to fame, discovered after self-publishing songs online. The interview emphasizes how Nicki draws inspiration from connecting online with her fellow-Millennial fans and trusts their opinions on her upcoming ventures, checking Twitter after ever episode of American Idol and saying her clothing line will be “fan-sourced.” Young Millennials especially have become accustomed to having this kind of daily contact and connection with the celebrities they love.

Stat to Note: One person dies of melanoma every hour in the U.S. While tanning beds had their day in the sun, they are starting to be less frequented by young people who are more aware of the harms of fake tanning. Millennials can add sun exposure to the list of things considered harmless by previous generations but are now known to be dangerous.

Movie Watch: The Bling Ring, Sofia Coppola’s latest film, comments on adolescent rebellion, based on a true story of fame-obsessed Millennials made notorious for stealing from the closets of celebrities. The movie gives an exaggerated look at how young Millennials’ desires for fame and money can be perpetuated by the digital age.

Fashion Forecast: UK-based retailer Topshop is teaming up with actress Kate Bosworth for a 30-piece design collaboration of refreshed festival-wear, including the crop top, prairie dress, and laser-cut aesthetics that we’ve seen across the nation so far this summer. Ypulse reported last week on the frenzy of festival-inspired clothing lines from popular retailers ASOS and Forever 21, so…


Want to talk to us about the article
or dive into a custom study?

Millennial News Feed

Quote of the Day: “I like Last Week Tonight With John Oliver because he dives very deep into topics that are not always appealing, pleasant, or interesting. He turns these topics into something hilarious, entertaining, and educational at the same time.”—Male, 32, KY

Smartphones are negatively affecting interactions between parents and kids. A recent study by child-behavior specialists at University of Michigan and Boston Medical Center, found that phones and tablets are an “unpredictable” distraction for parents, and requires more “emotional investment” than other interferences. Parents in the study often complained that digital devices can trigger “information overload, emotional stress, and…disruption in their families’ routines,” affecting their caregiving abilities. Past studies have stressed the importance of “face-to-face interaction” with children to build verbal skills and mental abilities. (Quartz)

GoPro is out, iPhone 7 is in—according to teens. A recent survey on U.S. teenagers by Piper Jaffray revealed that Apple still reigns as the top brand for phone ownership: 74% of teens have an iPhone, compared to 67% a year ago. Almost eight in ten expect their next phone to be an iPhone, suggesting a positive response to the launch of iPhone 7. Fitbits are also sparking interest in particularly upper-income teens: 21% say they plan to purchase a fitness tracker in the next six months, a 3% increase from last fall. GoPro cameras on the other hand, didn’t fare as well with teens, with only 0.6% mentioning it on their holiday wish lists, down from 1% a year ago. (Investor’s Business Daily

Netflix is ramping up its original content. The streaming giant has gone from producing 100 hours of original TV shows and movies in 2013 to almost 600 hours this year. In a genre distribution chart to investors, drama was illustrated as having the highest number of hours, followed very closely by the kids category. Many streaming players like Amazon, Hulu, and HBO have also focused in on children’s programming, mostly driven by their ad-free nature. For parents, having fewer commercials eases their worries that their children may be shaped by messaging. (Business Insider

A recent discussion at the WSJ Global Forum looked into how much Millennials have disrupted the food industry. According to the CEO of Campbell Soup, young consumers have driven a “seismic shift” in the industry by desiring fresh, natural, and organic foods, as well as clean labels, prompting the brand to conduct four acquisitions in the past five years to reshape their offerings. The CEO of Panera Bread says over-information has created conflict in young consumers on what they should eat and what they want to eat, and their restaurant aims to resolve that by offering foods that are “good and good for you.”
(The Wall Street Journal)

Discovery has put down a $100 million investment into the digital space to expand its Millennial reach. They’ve partnered with Group Nine Media, and brought along their digital media sites which include Thrillist Media Group, Now This Media, The Dodo, and Seeker to create “one of the largest digital-first media companies." The focus of all brands will remain on the Millennial market, and Discovery hopes to tap into Group Nine Media’s current audience that is 60% 18-34-year-olds, and spend most of their time on the “social web” through the partnership. (Adweek

Quote of the Day: “I don't really have a brand preference for book bags; if it can fit all my school supplies & not break then I like it best.”

—Female, 19, FL

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies