Teen Mag Roundup

Today we’re reading Teen Vogue, Seventeen and M so you don’t have to, giving you an inside look at what teens are saying, doing, wearing and listening to this summer…and why.

TEEN VOGUE

Covergirl: Nicki Minaj was an early-adopter of MySpace and represents a social media rise to fame, discovered after self-publishing songs online. The interview emphasizes how Nicki draws inspiration from connecting online with her fellow-Millennial fans and trusts their opinions on her upcoming ventures, checking Twitter after ever episode of American Idol and saying her clothing line will be “fan-sourced.” Young Millennials especially have become accustomed to having this kind of daily contact and connection with the celebrities they love.

Stat to Note: One person dies of melanoma every hour in the U.S. While tanning beds had their day in the sun, they are starting to be less frequented by young people who are more aware of the harms of fake tanning. Millennials can add sun exposure to the list of things considered harmless by previous generations but are now known to be dangerous.

Movie Watch: The Bling Ring, Sofia Coppola’s latest film, comments on adolescent rebellion, based on a true story of fame-obsessed Millennials made notorious for stealing from the closets of celebrities. The movie gives an exaggerated look at how young Millennials’ desires for fame and money can be perpetuated by the digital age.

Fashion Forecast: UK-based retailer Topshop is teaming up with actress Kate Bosworth for a 30-piece design collaboration of refreshed festival-wear, including the crop top, prairie dress, and laser-cut aesthetics that we’ve seen across the nation so far this summer. Ypulse reported last week on the frenzy of festival-inspired clothing lines from popular retailers ASOS and Forever 21, so…

 
 
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Millennial News Feed

Quote of the Day: “When I’m deciding where to eat for an occasion, I like to pick somewhere different that sounds interesting.” –Male, 31, PA

Now that YouTube celebrities’ influence is rivaling many Hollywood stars’ sway, more brands are partnering up with online video stars to reach a new, larger audience. These collaborations leave traditional advertisements behind, instead asking creators to put their own spin on the brand while still entertaining viewers. Lionsgate gave several popular creators free reign to create original fan videos for the Hunger Games: Mockingjay release, while Proactiv enlisted beauty blogger Eva Gutowski to incorporate the product into a “goofy relatable DIY video.” (Adweek)

The heavy emphasis on STEM education in recent years may have caused schools to neglect social studies’ subjects. According to federal test scores released this week, eighth-graders’ 2014 U.S. history, geography, and civics scores improved only 1% or saw no change compared to the 2010 test results. The National Council for the Social Studies points out, “STEM is not going to do any good if we don’t have the glue of social studies to make responsible citizens.” (Wall Street Journal)

Do you like green eggs and ham? Netflix is hoping you do, and is turning the beloved Dr. Seuss classic to a 13-episode animated series. The brand appropriately announced the show, produced by Ellen DeGeneres, via rhyme, including the lines: “You can stream it on a phone. You can stream it on your own.” The “richly animated production” could appeal to the current generation of parents, who reportedly like and watch the same movies and TV as their kids. (Adweek)

More and more industries are experimenting with on demand, and Uber is working to make instant gratification even more ubiquitous. The service is planning to use drivers and UberRush couriers to provide same-day delivery for hundreds of merchants and is reportedly in talks with Neiman Marcus, Louis Vuitton, Tiffany’s, and more. Currently there is a separate app for deliveries, but the two sides of the business could soon combine. (Fast Company)

It’s never been easy to have children, but many Millennial parents today are “expected to do more with less.” According to recent data the post recession period “has been especially hard on young parents” and as many as 23% have been in poverty since 2009. Childcare and education have also become more expensive than when Boomers were raising families. However, there is good news. These parents are better educated than previous generations: 56% have had at least some time in college, compared to 43% in 1995. (Washington PostWall Street Journal

Curious about Millennials’ spending habits? Find out exactly how much they're spending and what they’re buying with our tracked data trends that have all the stats, thanks to our monthly survey of 1000 13-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. (Ypulse)

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