Teen Mag Roundup

Today we’re reading Teen Vogue, Seventeen and M so you don’t have to, giving you an inside look at what teens are saying, doing, wearing and listening to this summer…and why.

TEEN VOGUE

Covergirl: Nicki Minaj was an early-adopter of MySpace and represents a social media rise to fame, discovered after self-publishing songs online. The interview emphasizes how Nicki draws inspiration from connecting online with her fellow-Millennial fans and trusts their opinions on her upcoming ventures, checking Twitter after ever episode of American Idol and saying her clothing line will be “fan-sourced.” Young Millennials especially have become accustomed to having this kind of daily contact and connection with the celebrities they love.

Stat to Note: One person dies of melanoma every hour in the U.S. While tanning beds had their day in the sun, they are starting to be less frequented by young people who are more aware of the harms of fake tanning. Millennials can add sun exposure to the list of things considered harmless by previous generations but are now known to be dangerous.

Movie Watch: The Bling Ring, Sofia Coppola’s latest film, comments on adolescent rebellion, based on a true story of fame-obsessed Millennials made notorious for stealing from the closets of celebrities. The movie gives an exaggerated look at how young Millennials’ desires for fame and money can be perpetuated by the digital age.

Fashion Forecast: UK-based retailer Topshop is teaming up with actress Kate Bosworth for a 30-piece design collaboration of refreshed festival-wear, including the crop top, prairie dress, and laser-cut aesthetics that we’ve seen across the nation so far this summer. Ypulse reported last week on the frenzy of festival-inspired clothing lines from popular retailers ASOS and Forever 21, so…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies