Teen Mag Roundup

Not a teen mag subscriber? You're in luck. We've flipped through the pages of Teen Vogue, Seventeen, and NYLON to keep you in touch with what trends are rising among teens and their idols.

Real Teen Queen: Lorde has become a household name in less than a year, and her goth pop aura is only a stage front for the “self-awareness, humility, and, yes, even awkwardness” that make up her unlikely girl-next-door appeal. The fact that she admits to acne struggles and remembers that “not long ago I had 500 Twitter followers” makes her as real of a celebrity as they come, and appeals to Millennials’ cravings for imperfect celebrity idols.
Fashion’s Blurred Lines: Women in tailored tuxes, men in skirts: androgynous dressing has evolved into a full-on style switch for some. The trickle-down from runway and street to mainstream has been seen in seasons past with oversized men’s watches and button-ups for females, and now young guys like Justin Bieber and Jaden Smith are donning baggy, skirt-like silhouettes created by forward-thinking brands like Hood by Air, which made waves during fashion week this winter with a gender bending promotion.
Young Talent Series: Teen Vogue will be debuting the new series Strictly Ballet on its YouTube channel, which will follow six young students at the School of American Ballet as they train and fight for a spot in the acclaimed New York City Ballet. Learning the ins and outs of young performers following their dreams may inspire others to follow suit, and will give light to the dedication and sport of ballet that other brands, like Free People, have struggled to represent.
Dreams Into Reality: Years ago, college students were ushered into practical majors that would guarantee a stable position in the job market, but many urban-based young grads…


Want to talk to us about the article
or dive into a custom study?

Millennial News Feed

Quote of the Day: “I don’t plan to own a home in the future because it’s financially not possible. Too many student loans to pay back to ever make mortgage payments.” –Female, 21, TX

Teens already have plenty of tools to hide mobile communication from their parents, but now there’s another trick in their arsenal: BEEP is an app with an alert tone that only young people can hear. When users receive a message, the ringtone that sounds is a high frequency that most older people cannot hear and most teens can—which means that they could use their phones in places that they are usually banned. (iDigital)

In the last five years, the top 25 food and beverage companies have lost $18 billion in market share—and experts say Millennials and their desire for transparency are to blame. Lifeway Foods’ CEO explains, “’Millennials are driving a disruption in the food industry…I think we’ll see the food industry turned on its head.’” The trends they’re fueling include an awareness of ingredients, and a switch from low-fat to balanced diets. (Fortune)

In the ongoing online content wars, there are bound to be some struggles. Snapchat is rethinking their original content strategy, shutting down “Snap Channel,” its original video hub. But the decision isn’t necessarily a sign of failure: video content on the Discover feature from participating brands like BuzzFeed and ESPN has become a major source of revenue for the app, and “it’s possible that Snapchat decided it just wasn’t worth competing with the publishers.” (Quartz)

One in four children in the U.S. is underactive, while one in four children globally is malnourished. Now Target & UNICEF have teamed up to create a life saving kids’ wearable to tackle both issues. UNICEF Kid Power is a fitness wristband that allows child users to reach fitness goals. As they complete activities, they “'unlock’ life-saving therapeutic food packets” that UNICEF brings to needy families in developing countries. (Mashable)

Millennial consumers are attracted to innovative new brands, and are redefining luxury—so how does an established high-end brand appeal to them? Diane Von Furstenberg, who relaunched her brand in 1997, has embraced technology and new marketing content to reach a new generation of consumers. The designer tells Adweek, “One thing that is so exciting about this generation…is that all of them feel that they are a brand. So how do you talk to them if you are an established brand? It's all very interesting.” (Adweek)

Quote of the Day: “My current financial priority is saving up money to afford an engagement ring for my girlfriend, the subsequent wedding, and the eventual sperm vials/storage we will need to start a family of our own.” –Female, 27, WI

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies