Teen Mag Roundup

Not a teen mag subscriber? You're in luck. We've flipped through the pages of Teen Vogue, Seventeen, and NYLON to keep you in touch with what trends are rising among teens and their idols.

TEEN VOGUE
 
Real Teen Queen: Lorde has become a household name in less than a year, and her goth pop aura is only a stage front for the “self-awareness, humility, and, yes, even awkwardness” that make up her unlikely girl-next-door appeal. The fact that she admits to acne struggles and remembers that “not long ago I had 500 Twitter followers” makes her as real of a celebrity as they come, and appeals to Millennials’ cravings for imperfect celebrity idols.
 
Fashion’s Blurred Lines: Women in tailored tuxes, men in skirts: androgynous dressing has evolved into a full-on style switch for some. The trickle-down from runway and street to mainstream has been seen in seasons past with oversized men’s watches and button-ups for females, and now young guys like Justin Bieber and Jaden Smith are donning baggy, skirt-like silhouettes created by forward-thinking brands like Hood by Air, which made waves during fashion week this winter with a gender bending promotion.
 
Young Talent Series: Teen Vogue will be debuting the new series Strictly Ballet on its YouTube channel, which will follow six young students at the School of American Ballet as they train and fight for a spot in the acclaimed New York City Ballet. Learning the ins and outs of young performers following their dreams may inspire others to follow suit, and will give light to the dedication and sport of ballet that other brands, like Free People, have struggled to represent.
 
Dreams Into Reality: Years ago, college students were ushered into practical majors that would guarantee a stable position in the job market, but many urban-based young grads…

 
 

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The Newsfeed

“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)

It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)

Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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