Teen Mag Roundup

Not a teen mag subscriber? You're in luck. We've flipped through the pages of Teen Vogue, Seventeen, and NYLON to keep you in touch with what trends are rising among teens and their idols.

TEEN VOGUE
 
Real Teen Queen: Lorde has become a household name in less than a year, and her goth pop aura is only a stage front for the “self-awareness, humility, and, yes, even awkwardness” that make up her unlikely girl-next-door appeal. The fact that she admits to acne struggles and remembers that “not long ago I had 500 Twitter followers” makes her as real of a celebrity as they come, and appeals to Millennials’ cravings for imperfect celebrity idols.
 
Fashion’s Blurred Lines: Women in tailored tuxes, men in skirts: androgynous dressing has evolved into a full-on style switch for some. The trickle-down from runway and street to mainstream has been seen in seasons past with oversized men’s watches and button-ups for females, and now young guys like Justin Bieber and Jaden Smith are donning baggy, skirt-like silhouettes created by forward-thinking brands like Hood by Air, which made waves during fashion week this winter with a gender bending promotion.
 
Young Talent Series: Teen Vogue will be debuting the new series Strictly Ballet on its YouTube channel, which will follow six young students at the School of American Ballet as they train and fight for a spot in the acclaimed New York City Ballet. Learning the ins and outs of young performers following their dreams may inspire others to follow suit, and will give light to the dedication and sport of ballet that other brands, like Free People, have struggled to represent.
 
Dreams Into Reality: Years ago, college students were ushered into practical majors that would guarantee a stable position in the job market, but many urban-based young grads…

 
 

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The Newsfeed

Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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