Teen Imposter Tops Spotify Charts On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A fraudster topped Spotify’s Viral Top 50 chart, the top Fortnite player’s lawsuit is shaping the profitable esports industry’s future, a TikTok influencer is going viral far beyond his home platform, and more news that Gen Z & Millennials are following and fueling this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Spotify’s Viral Top 50 Chart Was Topped By An Imposter

A leaked and tweaked track from an imposter artist topped Spotify’s Viral Top 50 chart after racking up millions of views this week, reports Pitchfork. The song appears to be by verified artist Lil Kambo, but a good ear can hear that it’s actually “a pitch-shifted leak” of actual rapper Playboi Carti’s yet-to-be-released “Kid Cudi.” The only other two tracks on the imposter’s profile (who Genius revealed to be an unwitting teen) are two leaked Lil Uzi Vert tracks. A quick browse through his “Fans Also Like” artists shows that he’s not the only verified fraudster plaguing the streaming platform—he’s just the first to go viral enough to get noticed.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. This Viral Lawsuit From Fortnite’s Most Popular Player Is Changing The Game

An esports feud is reaching virality the likes of which we’ve only seen in the beauty blogger community. The current most-viewed Fortnite player Turner “Tfue” Tenney has filed a lawsuit against his contract holder, FaZe Clan. The Verge reports that in a YouTube response video to a series of tweets from FaZe Banks, Tfue explains, “This contract basically allows FaZe at any point in three years, to just f**king take all my hard earnings, all my hard work, and just strip it.” He started the hashtag #releasethecontract, which trended on social platforms as many mainstream athletes shared it, and an unverified version of the document was covered by online celebrity and news source Keemstar. Whichever way this plays out, Polygon is…


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Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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