Taylor Swift Stirs Up Bad Blood on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Taylor Swift sets the internet ablaze by throwing shade at Katy Perry (via Spotify), viral foods are getting a lot brighter (literally), the trending college meme wars stir up controversy, and more viral story links to check out this Friday:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTaylor Swift Stirs Up Bad Blood on the Internet

Taylor Swift set the internet ablaze last night, when she made the unanticipated announcement that her entire music catalog would be coming back to all streaming services (including Spotify) after a three-year hiatus. But it wasn’t her surprising return to streaming that got people talking, it was the timing. Katy Perry, who has recently confirmed she’s in a feud with T.Swift over backup dancers, dropped her new album last night as well, and the internet didn’t miss that detail. Many see the move as Swift throwing shade at Perry. As one Twitter user explained: "Katy Perry stole Taylor Swift's backup dancers, Taylor Swift stole Katy Perry's new album celebration, Spotify listens, and fans.” Swift, however, called it a celebration for selling 10 million 1989 albums worldwide in an Instagram post that has over 24,000 likes and 1,000 comments.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTrending Foods Are Getting Brighter (Literally)

Unicorn foods are bright, but not as bright as the latest edible trend: glow-in-the-dark treats. Black Star Pastry in Sydney, Australia has found viral success with donuts—or “glonuts”—that glow under a blacklight. The radiant sweet and sour treat (that also fits into the galaxy-inspired food trend) is now the highlight of the bakery’s Instagram, bringing in hundreds of likes and drawing consumers to their location for an Insta-worthy shot of their own. Disney California Adventure Park is also feeling the glow, with their addition of Infinity-Ade: “a lavender lemonade that comes complete with a color-changing glow…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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