Taylor Swift Stirs Up Bad Blood on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Taylor Swift sets the internet ablaze by throwing shade at Katy Perry (via Spotify), viral foods are getting a lot brighter (literally), the trending college meme wars stir up controversy, and more viral story links to check out this Friday:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTaylor Swift Stirs Up Bad Blood on the Internet

Taylor Swift set the internet ablaze last night, when she made the unanticipated announcement that her entire music catalog would be coming back to all streaming services (including Spotify) after a three-year hiatus. But it wasn’t her surprising return to streaming that got people talking, it was the timing. Katy Perry, who has recently confirmed she’s in a feud with T.Swift over backup dancers, dropped her new album last night as well, and the internet didn’t miss that detail. Many see the move as Swift throwing shade at Perry. As one Twitter user explained: "Katy Perry stole Taylor Swift's backup dancers, Taylor Swift stole Katy Perry's new album celebration, Spotify listens, and fans.” Swift, however, called it a celebration for selling 10 million 1989 albums worldwide in an Instagram post that has over 24,000 likes and 1,000 comments.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTrending Foods Are Getting Brighter (Literally)

Unicorn foods are bright, but not as bright as the latest edible trend: glow-in-the-dark treats. Black Star Pastry in Sydney, Australia has found viral success with donuts—or “glonuts”—that glow under a blacklight. The radiant sweet and sour treat (that also fits into the galaxy-inspired food trend) is now the highlight of the bakery’s Instagram, bringing in hundreds of likes and drawing consumers to their location for an Insta-worthy shot of their own. Disney California Adventure Park is also feeling the glow, with their addition of Infinity-Ade: “a lavender lemonade that comes complete with a color-changing glow…

 
 

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The Newsfeed

“My generation feels entitled and is less willing to put in hard work to get the results they want.”—Female, 17, VA

CoverGirl is getting a marketing makeover to impress Millennials. The brand is changing up their slogan for the first time since 1997, with “Easy, Breezy, Beautiful Covergirl” getting traded for “I Am What I Make Up.” To go along with the new tagline, an inclusive lineup of new CoverGirls will debut the revamped brand—from 69-year-old Maye Musk to pro motorcycle rider Shelina Moreda. Finally, products will be taking on the Less is More trend with “sleeker, more minimal black and white packaging” and a logo to match—a familiar branding makeover move. (Racked)

Riverdale’s recent premiere pulled impressive ratings, especially among young adults—and the show may have Netflix to thank for it. The Archie-remake grew in popularity by 67% from last winter’s premiere and 140% with women under 35. But it gained the most ground with teens, jumping an impressive 467% from last winter’s premiere, making it the most popular show from The CW among teens since The Vampire Diaries in 2012. The show’s presence on Netflix during the off-season may have helped attract young viewers, allowing them to binge the series and get addicted on their time—The Binge Effect at work. (Vulture)

Essential oils are the latest wellness trend to gain traction, appealing to Millennials’ desire to ease anxiety. The most stressed generation to date is turning to little vials of “something between a perfume and a potion” to calm their minds and remedy simple sicknesses. Companies aren’t missing the opportunity to capitalize on the growing demand. Two major brands, Young Living and doTerra, “have more than three million customers apiece, and a billion dollars in annual sales.” (The New Yorker)

The majority of teachers say that life skills are more important to success today than academics. According to research out of the U.K., more than half of teachers believe so-called “’soft’ skills,” including perseverance, the ability to problem-solve, and communicate effectively are more important than “academic knowledge and technical skills.” Unfortunately, institutions often focus on test scores instead of “social and emotional learning, or character.” The good news is groups are pushing for change and “teaching ‘character’ is taking hold everywhere.” (Quartz)

Throw that “Me, Me, Me Generation” stereotype out the window, because Millennials are probably not any more narcissistic than previous generations. (Sorry, Time Magazine.) A report published in Psychological Science compared students from a ‘90s study with students in the 2000s and 2010s and found that today’s youth are “at best” equally as self-involved as young people of the past, and may actually be less narcissistic. The professor who led the study reports, “The kids are all right. There never was a narcissism epidemic, despite what has been claimed.” (Uproxx)

“My love of video games and knowledge of technology and streaming naturally eased me into the world of esports.”—Female, 23, FL

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