Taylor Swift Stirs Up Bad Blood on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Taylor Swift sets the internet ablaze by throwing shade at Katy Perry (via Spotify), viral foods are getting a lot brighter (literally), the trending college meme wars stir up controversy, and more viral story links to check out this Friday:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTaylor Swift Stirs Up Bad Blood on the Internet

Taylor Swift set the internet ablaze last night, when she made the unanticipated announcement that her entire music catalog would be coming back to all streaming services (including Spotify) after a three-year hiatus. But it wasn’t her surprising return to streaming that got people talking, it was the timing. Katy Perry, who has recently confirmed she’s in a feud with T.Swift over backup dancers, dropped her new album last night as well, and the internet didn’t miss that detail. Many see the move as Swift throwing shade at Perry. As one Twitter user explained: "Katy Perry stole Taylor Swift's backup dancers, Taylor Swift stole Katy Perry's new album celebration, Spotify listens, and fans.” Swift, however, called it a celebration for selling 10 million 1989 albums worldwide in an Instagram post that has over 24,000 likes and 1,000 comments.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTrending Foods Are Getting Brighter (Literally)

Unicorn foods are bright, but not as bright as the latest edible trend: glow-in-the-dark treats. Black Star Pastry in Sydney, Australia has found viral success with donuts—or “glonuts”—that glow under a blacklight. The radiant sweet and sour treat (that also fits into the galaxy-inspired food trend) is now the highlight of the bakery’s Instagram, bringing in hundreds of likes and drawing consumers to their location for an Insta-worthy shot of their own. Disney California Adventure Park is also feeling the glow, with their addition of Infinity-Ade: “a lavender lemonade that comes complete with a color-changing glow…


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“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

Major financial institutions are still trying to figure Millennials out, so Prudential conducted a survey to gather some much-needed intel. The Great Recession-era adults are pessimistic about their financial futures: 79% don’t believe that “comfortable retirement” will be a possibility when they’re in their 80s and 70% think “it’s impossible” to save the recommended annual amount to make it possible. Ypulse found that saving for retirement falls behind other, more imminent financial priorities. (MediaPost)

Teens are rallying around the issue of gun control in increasing numbers. A recent survey from Everytown for Gun Safety and Giffords (conducted by Ypulse) found that gun violence prevention is the top issue young people expect the candidate they vote for in 2018 to take a stance on. Six in ten 15-18-year-olds said they’re “’passionate’ about reducing gun violence” and 72% of 15-30-year-olds agreed that politicians who don’t do more to combat gun violence shouldn’t be re-elected. (Mic)

Need proof that the future of STEM is female? Just take a look at children’s drawings. From 1966-1977, researchers asked 5,000 students to draw a scientist, and about 99% of them drew men. Fast forward the same study to 1985-2016, and one-third of children drew a female scientist. But we still have a long way to go to break gender stereotypes: 14-15-year-olds “drew more male than female scientists by an average ratio of 4-to1." (CNN)

Digital consignment store ThredUp wants to open 100 IRL stores. They’re expanding their physical footprint from two to ten stores this year, with more planned for the future. Why are online-only brands increasingly building bricks-and-mortar? (Think: Glossier, Everlane, even ThredUp competitors like The RealReal). Creating experiences with guests from a common check-out up to an in-store event builds “trust” and “awareness.” (Glossy)

Are Instagram and dating apps “crippling” relationships? Psychotherapist Esther Perel thinks so. Ypulse data shows 27% of 18-35-year-olds have used a dating app, 12% use them weekly, and nearly eight in ten use other social media apps weekly or more often. All that time scrolling past potential partners creates a new kind of loneliness: Instead of feeling “socially isolated,” they’re “experiencing a loss of trust and a loss of capital while you are next to the person with whom you’re not supposed to be lonely.” (Recode)

“We should be nice and good to others because we would want the same in return, being rude to someone doesn't make the situation any better.”—Female, 21, MI

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