Taylor Swift Stirs Up Bad Blood on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Taylor Swift sets the internet ablaze by throwing shade at Katy Perry (via Spotify), viral foods are getting a lot brighter (literally), the trending college meme wars stir up controversy, and more viral story links to check out this Friday:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTaylor Swift Stirs Up Bad Blood on the Internet

Taylor Swift set the internet ablaze last night, when she made the unanticipated announcement that her entire music catalog would be coming back to all streaming services (including Spotify) after a three-year hiatus. But it wasn’t her surprising return to streaming that got people talking, it was the timing. Katy Perry, who has recently confirmed she’s in a feud with T.Swift over backup dancers, dropped her new album last night as well, and the internet didn’t miss that detail. Many see the move as Swift throwing shade at Perry. As one Twitter user explained: "Katy Perry stole Taylor Swift's backup dancers, Taylor Swift stole Katy Perry's new album celebration, Spotify listens, and fans.” Swift, however, called it a celebration for selling 10 million 1989 albums worldwide in an Instagram post that has over 24,000 likes and 1,000 comments.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTrending Foods Are Getting Brighter (Literally)

Unicorn foods are bright, but not as bright as the latest edible trend: glow-in-the-dark treats. Black Star Pastry in Sydney, Australia has found viral success with donuts—or “glonuts”—that glow under a blacklight. The radiant sweet and sour treat (that also fits into the galaxy-inspired food trend) is now the highlight of the bakery’s Instagram, bringing in hundreds of likes and drawing consumers to their location for an Insta-worthy shot of their own. Disney California Adventure Park is also feeling the glow, with their addition of Infinity-Ade: “a lavender lemonade that comes complete with a color-changing glow…

 
 

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“I eat whenever I need to...I don’t follow the conventional breakfast, lunch, dinner setup.”

—Male, 29 VA

Over half of Millennials believe “money can buy happiness.” Fifty-three percent of 22-39-year-olds believe the more money you have, the happier you are, compared to 38% of Americans overall, according to Mintel. The research also shows Millennials are optimists: a little over half are confident in their financial futures, although nearly a third consider paying off credit card bills their greatest financial challenge. Considering the Ypulse financial tracker shows 59% of 18-34-year-olds have debt, we’re not surprised. (MediaPost)

Mickey Mouse Club is coming back for a new generation, and they know just where to find them: social media. Disney announced at Vidcon that the new rendition of the variety show will be released in snackable snippets on social media only. The show will search for future stars with little to no social followings, but big, undiscovered talents, such as choreography and songwriting. Disney is winning out with Millennials and this nostalgic hit should be right on brand; you can see it at the end of August on the Oh My Disney Facebook channel. (THR)

Summer camp costs more than ever before, and some parents are paying big bucks for their children to rough it. Sleepaway camps cost an average of $768 a week, up from $397 in 2005, for often less-than-luxe accommodations. Affluent parents who want their kids to “just be normal” are sending them to camps that can cost $20,000 for basic room and board that “smells a little mildewy,” where kids do their own laundry, clean their rooms, have roommates, and engage in typical camp activities—macaroni art, anyone? (MarketWatch)

Taco Bell has built brand love and a loyal fan following across digital. Their record-breaking giant taco head Snapchat lenswas just the beginning of their successful social marketing strategy, which involves treating each platform differently. The latest example is their YouTube series, Taco Tales, which includes 40 pieces of long-form content catered to their fans. They’ve accrued 10.5 million Facebook fans, 1.85 million Twitter followers, and 60,000 YouTube subscribers with their “wacky,” authentic brand voice in an effort to not just people-please, but to be themselves—which may be why they’re one of young adults’ favorite fast food restaurants.

(The Drum)

More evidence that Millennials still love analog books: They’re the most likely generation to use public libraries, according to a Pew Research Report. More than half of 18-35-year-olds have frequented a public library in the last twelve months, compared to 45% of Gen X, 43% of Boomers, and 36% of Silents. University libraries were specifically not counted, so being college-aged isn’t giving them any advantage, either. The finding goes hand in hand with Ypulse data that shows reading is 13-34-year-olds’ biggest hobby. 

“The wedding trend I have noticed is the white wedding dress being phased out and an array of colors and styles being used.”

—Female, 32, FL

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