Taylor Swift Stirs Up Bad Blood on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Taylor Swift sets the internet ablaze by throwing shade at Katy Perry (via Spotify), viral foods are getting a lot brighter (literally), the trending college meme wars stir up controversy, and more viral story links to check out this Friday:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTaylor Swift Stirs Up Bad Blood on the Internet

Taylor Swift set the internet ablaze last night, when she made the unanticipated announcement that her entire music catalog would be coming back to all streaming services (including Spotify) after a three-year hiatus. But it wasn’t her surprising return to streaming that got people talking, it was the timing. Katy Perry, who has recently confirmed she’s in a feud with T.Swift over backup dancers, dropped her new album last night as well, and the internet didn’t miss that detail. Many see the move as Swift throwing shade at Perry. As one Twitter user explained: "Katy Perry stole Taylor Swift's backup dancers, Taylor Swift stole Katy Perry's new album celebration, Spotify listens, and fans.” Swift, however, called it a celebration for selling 10 million 1989 albums worldwide in an Instagram post that has over 24,000 likes and 1,000 comments.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTrending Foods Are Getting Brighter (Literally)

Unicorn foods are bright, but not as bright as the latest edible trend: glow-in-the-dark treats. Black Star Pastry in Sydney, Australia has found viral success with donuts—or “glonuts”—that glow under a blacklight. The radiant sweet and sour treat (that also fits into the galaxy-inspired food trend) is now the highlight of the bakery’s Instagram, bringing in hundreds of likes and drawing consumers to their location for an Insta-worthy shot of their own. Disney California Adventure Park is also feeling the glow, with their addition of Infinity-Ade: “a lavender lemonade that comes complete with a color-changing glow…

 
 

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“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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