Starbucks And Ariana Grande’s Iced Cloud Macchiato Makes The Viral List

Ariana Grande and Starbucks teamed up for a new drink, Baby Cheesing is sweeping the internet, Kourtney Kardashian’s highly-hyped business Poosh could be coming after Goop, and more stories shaking up the web this week…

1. Ariana Grande and Starbucks Are Serving Up A New Drink

Ariana Grande and Starbucks are a match “made in marketing heaven.” The brand that Gen Z & Millennials consistently rank as a favorite and one of their best-loved celebrities have debuted a new drink: the Iced Cloud Macchiato. For the uninitiated into the world of the #Arianators (Grande’s Next Level Fandom), the singer loves clouds: she even has a cloud tattoo and a cloud perfume. The new drink comes in caramel and cinnamon variations, and according to Rolling Stone, is a whipped-up, beer-foam-like concoction complete with enough caffeine and sugar to “provide a sustained, numbing headache.” Starbucks themselves describes the drink as “a cloud in a cup.” But the reason the drink achieves its light and fluffy consistency is because it uses egg whites—a fact that’s triggered backlash among Grande fans that know the star is a vegan, reports Teen Vogue. But true fans will have noticed a Twitter post from the woke young singer where she’s drinking the macchiato with a hashtag #trythesoyversion.

2. People Are Literally Throwing Cheese At Babies

Parents are “cheesing” their babies, and it’s exactly what it sounds like. One dad’s Facebook video showing him tossing a slice of American cheese on his son’s betrayed face has gotten over 41 million views and is credited with inspiring the the Cheesing Challenge which Eater reports “is spreading like wildfire” on social media. Now, videos of people surprising their babies with a well-placed cheese to the forehead is a trending prank according to Rare, with videos like

 
 

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Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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