Starbucks And Ariana Grande’s Iced Cloud Macchiato Makes The Viral List

Ariana Grande and Starbucks teamed up for a new drink, Baby Cheesing is sweeping the internet, Kourtney Kardashian’s highly-hyped business Poosh could be coming after Goop, and more stories shaking up the web this week…

1. Ariana Grande and Starbucks Are Serving Up A New Drink

Ariana Grande and Starbucks are a match “made in marketing heaven.” The brand that Gen Z & Millennials consistently rank as a favorite and one of their best-loved celebrities have debuted a new drink: the Iced Cloud Macchiato. For the uninitiated into the world of the #Arianators (Grande’s Next Level Fandom), the singer loves clouds: she even has a cloud tattoo and a cloud perfume. The new drink comes in caramel and cinnamon variations, and according to Rolling Stone, is a whipped-up, beer-foam-like concoction complete with enough caffeine and sugar to “provide a sustained, numbing headache.” Starbucks themselves describes the drink as “a cloud in a cup.” But the reason the drink achieves its light and fluffy consistency is because it uses egg whites—a fact that’s triggered backlash among Grande fans that know the star is a vegan, reports Teen Vogue. But true fans will have noticed a Twitter post from the woke young singer where she’s drinking the macchiato with a hashtag #trythesoyversion.

2. People Are Literally Throwing Cheese At Babies

Parents are “cheesing” their babies, and it’s exactly what it sounds like. One dad’s Facebook video showing him tossing a slice of American cheese on his son’s betrayed face has gotten over 41 million views and is credited with inspiring the the Cheesing Challenge which Eater reports “is spreading like wildfire” on social media. Now, videos of people surprising their babies with a well-placed cheese to the forehead is a trending prank according to Rare, with videos like


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Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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