Starbucks And Ariana Grande’s Iced Cloud Macchiato Makes The Viral List

Ariana Grande and Starbucks teamed up for a new drink, Baby Cheesing is sweeping the internet, Kourtney Kardashian’s highly-hyped business Poosh could be coming after Goop, and more stories shaking up the web this week…

1. Ariana Grande and Starbucks Are Serving Up A New Drink

Ariana Grande and Starbucks are a match “made in marketing heaven.” The brand that Gen Z & Millennials consistently rank as a favorite and one of their best-loved celebrities have debuted a new drink: the Iced Cloud Macchiato. For the uninitiated into the world of the #Arianators (Grande’s Next Level Fandom), the singer loves clouds: she even has a cloud tattoo and a cloud perfume. The new drink comes in caramel and cinnamon variations, and according to Rolling Stone, is a whipped-up, beer-foam-like concoction complete with enough caffeine and sugar to “provide a sustained, numbing headache.” Starbucks themselves describes the drink as “a cloud in a cup.” But the reason the drink achieves its light and fluffy consistency is because it uses egg whites—a fact that’s triggered backlash among Grande fans that know the star is a vegan, reports Teen Vogue. But true fans will have noticed a Twitter post from the woke young singer where she’s drinking the macchiato with a hashtag #trythesoyversion.

2. People Are Literally Throwing Cheese At Babies

Parents are “cheesing” their babies, and it’s exactly what it sounds like. One dad’s Facebook video showing him tossing a slice of American cheese on his son’s betrayed face has gotten over 41 million views and is credited with inspiring the the Cheesing Challenge which Eater reports “is spreading like wildfire” on social media. Now, videos of people surprising their babies with a well-placed cheese to the forehead is a trending prank according to Rare, with videos like


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Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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